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Crash course

The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.

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jennyfur Crash Course on Creativity Observation Lab clothes Before you enter the store: Does the store draw you in? If so, how? yes, many people and vibrant display Is the door open or closed? open How does this make you feel? well it saves time and is easier.so happy How big is the sign lettering and in what font? some fancy font and quite big.purple What does it tell you about the store? its a fun place! Environment: What is the color scheme of the store? How does this affect you? its colorful it doesn't affect me What type of floor does the store have? How does this effect the environment? tiles.a bit distant How high is the ceiling? How does this feel? quite high..no feeling How brightly lit is the store? How does this affect you? just the right amount How loud is the environment? many people so quite loud What is causing the noise? customers and music Is there music playing? If so, does it fit the environment? yes and it makes the place exciting in a way Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? A LOT! Does the store have a distinctive smell? leather Where is the cash register located? in one end How visible is the store security? very visible How long do you want to stay in this store? 20 mins. Does the environment influence the perceived value of the merchandise? yup
Personnel: How long does it take before a sales person initiates contact? after i have gone through half of the stuff Does the salesperson have a script to follow with each customer? i have no idea.but seems that way Does the salesperson treat different customers differently? yes. What is the ratio of salespeople to customers? id say 1:10 What age and gender are the employees? mid 20's to mid 30's Are the salespeople using the store products? no they have a uniform Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes Products: What is the first product that you notice? shoes Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? none How are the products arranged? By function? By price? By color? price Are there free samples or demonstrations? no What products are at eye level? none What items in the store are in the least accessible locations? the shirts most expensive = shoes Where are the most and least expensive products located? least expensive = rings Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
Customers: Are most customers alone or with someone else? What is the relationship? friends,groups What is the average age and gender of the customers? teens to 20's When a customer enters the store, do they tend to walk in the same path or direction? - yes How long do customers stay in the store, on average? 10 to 15 mins Do customer touch the products? Is this encouraged? yes Do most customers appear to be on a mission or are they browsing? random What percent of customers purchase products in the store? 40% Other Observations: well considering there was no sale i think the store had quite a lot of people present!
Crash Course on Creativity Splash Observation Lab clothes Before you enter the store: Does the store draw you in? If so, how? yes.there's a big sale Is the door open or closed? open How does this make you feel? good i guess How big is the sign lettering and in what font? fancy font, quite big What does it tell you about the store? its quite nice actually Environment: What is the color scheme of the store? How does this affect you? read and white What type of floor does the store have? How does this effect the environment? wooden.calm How high is the ceiling? How does this feel? high. no feelings associated How brightly lit is the store? How does this affect you? quite bright.eyes hurt a bit How loud is the environment? very loud What is causing the noise? people and music Is there music playing? If so, does it fit the environment? no its way to loud Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? alot Does the store have a distinctive smell? yes.mint Where is the cash register located? cornor How visible is the store security? very visible.in dubai it always is How long do you want to stay in this store? 10 mins yes Does the environment influence the perceived value of the merchandise?
Personnel: How long does it take before a sales person initiates contact? they never do Does the salesperson have a script to follow with each customer? dont know Does the salesperson treat different customers differently? dont know What is the ratio of salespeople to customers? 1:20 atleast What age and gender are the employees? 20's to 30's Are the salespeople using the store products? yes Do the salespeople have a uniform? no Do the salespeople match the stores image? no, its a teen store with old people Products: What is the first product that you notice? a belt Is there a central display table with featured products? no Where are items that are “for sale” located in the store? everywhere How are the products arranged? By function? By price? By color? price Are there free samples or demonstrations? yes What products are at eye level? none What items in the store are in the least accessible locations? none Where are the most and least expensive products located? most expensive at back.least in front Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
Customers: Are most customers alone or with someone else? What is the relationship? friends and groups What is the average age and gender of the customers? teens When a customer enters the store, do they tend to walk in the same path or direction? - no random How long do customers stay in the store, on average? 15 mins Do customer touch the products? Is this encouraged? yes Do most customers appear to be on a mission or are they browsing? mission.get the best least expensive item! What percent of customers purchase products in the store? 30. Other Observations: it was a sale, so obviously many people came in but i think normally it wont because it is kind of over prized.
Crash Course on Creativity Observation Lab hugo boss Before you enter the store: Does the store draw you in? If so, how? not really Is the door open or closed? closed How does this make you feel? no feelings.dont really mind opening How big is the sign lettering and in what font? big dark. What does it tell you about the store? it looks very serious.too serious Environment: What is the color scheme of the store? How does this affect you? brown and yellow What type of floor does the store have? How does this effect the environment? tile.making more serious How high is the ceiling? How does this feel? quite high and no feelings How brightly lit is the store? How does this affect you? normal How loud is the environment? not very loud What is causing the noise? no noise Is there music playing? If so, does it fit the environment? yes.it makes it calm Is the store warm or cold? normal Is the store crowed with merchandise or is it sparse? sparse Does the store have a distinctive smell? yes. leather Where is the cash register located? middle How visible is the store security? yes very How long do you want to stay in this store? 5 mins. Does the environment influence the perceived value of the merchandise? expensive
Personnel: How long does it take before a sales person initiates contact? 2 seconds Does the salesperson have a script to follow with each customer? i think so Does the salesperson treat different customers differently? yes. What is the ratio of salespeople to customers? 1:3 What age and gender are the employees? 30's Are the salespeople using the store products? yes Do the salespeople have a uniform? all wearing suits.so i guess yess Do the salespeople match the stores image? yes alot! Products: What is the first product that you notice? an overpriced wallet Is there a central display table with featured products? no Where are items that are “for sale” located in the store? no sale How are the products arranged? By function? By price? By color? function Are there free samples or demonstrations? no What products are at eye level? most What items in the store are in the least accessible locations? none Where are the most and least expensive products located? all r expensive Are the prices of the products easy to find? not really Are there impulse items near the cash register? no
Customers: Are most customers alone or with someone else? What is the relationship? alone.or married What is the average age and gender of the customers? men.30's 40's When a customer enters the store, do they tend to walk in the same path or direction? - no. random How long do customers stay in the store, on average? 10 mins i think Do customer touch the products? Is this encouraged? no Do most customers appear to be on a mission or are they browsing? browsing What percent of customers purchase products in the store? 60% Other Observations: it seems like a cold harsh place.the moment they knew i wasnt going to buy anything i was left alone and given the "looks".
Crash Course on Creativity Observation Lab electronics Before you enter the store: Does the store draw you in? If so, how? yes it did. interesting display Is the door open or closed? open How does this make you feel? fine i think.havent really thought much about this stuff. How big is the sign lettering and in what font? big enough to be read clearly What does it tell you about the store? nothing.but the display is good Environment: What is the color scheme of the store? How does this affect you? pretty random.lots of blue.doesnt affect. What type of floor does the store have? How does this effect the environment? tiles.sharp How high is the ceiling? How does this feel? quite high. dont care much How brightly lit is the store? How does this affect you? just the right about.doesnt. How loud is the environment? quite loud What is causing the noise? people Is there music playing? If so, does it fit the environment? yes.yes.very versatile Is the store warm or cold? normal Is the store crowed with merchandise or is it sparse? crowed Does the store have a distinctive smell? not really Where is the cash register located? cornor How visible is the store security? very visible How long do you want to stay in this store? 5 mins Does the environment influence the perceived value of the merchandise? yes
Personnel: How long does it take before a sales person initiates contact? depends.5 mins. Does the salesperson have a script to follow with each customer? i guess Does the salesperson treat different customers differently? not really What is the ratio of salespeople to customers? 1:7 What age and gender are the employees? ladies 20's Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? kind of Products: What is the first product that you notice? ipod Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? none How are the products arranged? By function? By price? By color? function Are there free samples or demonstrations? yes What products are at eye level? most What items in the store are in the least accessible locations? the small ones Where are the most and least expensive products located? its mixed Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
Customers: Are most customers alone or with someone else? What is the relationship? random.mixed What is the average age and gender of the customers? teens to 50's When a customer enters the store, do they tend to walk in the same path or direction? - no How long do customers stay in the store, on average? 20 mins Do customer touch the products? Is this encouraged? yes and yes Do most customers appear to be on a mission or are they browsing? mixed What percent of customers purchase products in the store? 20 i think Other Observations: electronic stores are boring for me. but i didnt judge it.okay maybe i did a bit.
Crash Course on Creativity Observation Lab food Before you enter the store: Does the store draw you in? If so, how? yes it does because im hungry Is the door open or closed? open How does this make you feel? less time to open more to eat.good How big is the sign lettering and in what font? some cool food font.has a cupcake in it What does it tell you about the store? its a place whee i get food.did i mention im hungry Environment: What is the color scheme of the store? How does this affect you? pink.not really. What type of floor does the store have? How does this effect the environment? wood.it doesnt effect anything How high is the ceiling? How does this feel? high and dont care How brightly lit is the store? How does this affect you? its morning and they have big windows.nice How loud is the environment? not very.usual people talking.not loud What is causing the noise? no noise Is there music playing? If so, does it fit the environment? yes.yes it does Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? sparse.more place to sit Does the store have a distinctive smell? yes.chocolate and strawberry Where is the cash register located? in front How visible is the store security? not much How long do you want to stay in this store? forever Does the environment influence the perceived value of the merchandise? yes
Personnel: How long does it take before a sales person initiates contact? 2 secs Does the salesperson have a script to follow with each customer? i think so Does the salesperson treat different customers differently? not really What is the ratio of salespeople to customers? 1:1 at each transaction What age and gender are the employees? male female 50% 20s Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes Products: What is the first product that you notice? ice cream! Is there a central display table with featured products? no Where are items that are “for sale” located in the store? no sale How are the products arranged? By function? By price? By color? taste Are there free samples or demonstrations? oh yessss What products are at eye level? no. What items in the store are in the least accessible locations? all.need to ask sales people to get stuff Where are the most and least expensive products located? random Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
Customers: Are most customers alone or with someone else? What is the relationship? mixed What is the average age and gender of the customers? all ages When a customer enters the store, do they tend to walk in the same path or direction? - yes.towards the food How long do customers stay in the store, on average? 30 mins Do customer touch the products? Is this encouraged? no Do most customers appear to be on a mission or are they browsing? mission What percent of customers purchase products in the store? 100% Other Observations: it was a ice cream and cake shop..was amazing i spent quite some time there..i loved the calm atmosphere.but it got cold.although that justified because of the ice cream
Crash Course on Creativity Observation Lab books Before you enter the store: Does the store draw you in? If so, how? yes because i love books Is the door open or closed? open How does this make you feel? good How big is the sign lettering and in what font? normal What does it tell you about the store? its quite a quite serious place Environment: What is the color scheme of the store? How does this affect you? its pretty bland. doesnt, im here for books not colours What type of floor does the store have? How does this effect the environment? wooden.it keeps it neutral How high is the ceiling? How does this feel? very high.dont care How brightly lit is the store? How does this affect you? the normal amount.like it easier to read How loud is the environment? very quite What is causing the noise? its quite Is there music playing? If so, does it fit the environment? no music Is the store warm or cold? warm Is the store crowed with merchandise or is it sparse? a lot of books everywhere Does the store have a distinctive smell? yes of old books Where is the cash register located? center How visible is the store security? yes How long do you want to stay in this store? 3 hours atleast Does the environment influence the perceived value of the merchandise? yes
Personnel: they dont unless u ask help How long does it take before a sales person initiates contact? Does the salesperson have a script to follow with each customer? no.depends on the customer Does the salesperson treat different customers differently? no What is the ratio of salespeople to customers? 1:8 i guess What age and gender are the employees? 20's to 40's Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes. very bookish Products: What is the first product that you notice? jk rowling - the casual vacancy Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? al around How are the products arranged? By function? By price? By color? function(genre) Are there free samples or demonstrations? no What products are at eye level? most books What items in the store are in the least accessible locations? none Where are the most and least expensive products located? its all mixed Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
Customers: mixed Are most customers alone or with someone else? What is the relationship? What is the average age and gender of the customers? agg ages 50% gender distribution When a customer enters the store, do they tend to walk in the same path or direction? - no How long do customers stay in the store, on average? 2 hours Do customer touch the products? Is this encouraged? yes and yes Do most customers appear to be on a mission or are they browsing? browsing What percent of customers purchase products in the store? 40% Other Observations: none..most people mind their own business

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Crash course

  • 1.
    jennyfur Crash Course on Creativity Observation Lab clothes Before you enter the store: Does the store draw you in? If so, how? yes, many people and vibrant display Is the door open or closed? open How does this make you feel? well it saves time and is easier.so happy How big is the sign lettering and in what font? some fancy font and quite big.purple What does it tell you about the store? its a fun place! Environment: What is the color scheme of the store? How does this affect you? its colorful it doesn't affect me What type of floor does the store have? How does this effect the environment? tiles.a bit distant How high is the ceiling? How does this feel? quite high..no feeling How brightly lit is the store? How does this affect you? just the right amount How loud is the environment? many people so quite loud What is causing the noise? customers and music Is there music playing? If so, does it fit the environment? yes and it makes the place exciting in a way Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? A LOT! Does the store have a distinctive smell? leather Where is the cash register located? in one end How visible is the store security? very visible How long do you want to stay in this store? 20 mins. Does the environment influence the perceived value of the merchandise? yup
  • 2.
    Personnel: How long doesit take before a sales person initiates contact? after i have gone through half of the stuff Does the salesperson have a script to follow with each customer? i have no idea.but seems that way Does the salesperson treat different customers differently? yes. What is the ratio of salespeople to customers? id say 1:10 What age and gender are the employees? mid 20's to mid 30's Are the salespeople using the store products? no they have a uniform Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes Products: What is the first product that you notice? shoes Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? none How are the products arranged? By function? By price? By color? price Are there free samples or demonstrations? no What products are at eye level? none What items in the store are in the least accessible locations? the shirts most expensive = shoes Where are the most and least expensive products located? least expensive = rings Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
  • 3.
    Customers: Are most customersalone or with someone else? What is the relationship? friends,groups What is the average age and gender of the customers? teens to 20's When a customer enters the store, do they tend to walk in the same path or direction? - yes How long do customers stay in the store, on average? 10 to 15 mins Do customer touch the products? Is this encouraged? yes Do most customers appear to be on a mission or are they browsing? random What percent of customers purchase products in the store? 40% Other Observations: well considering there was no sale i think the store had quite a lot of people present!
  • 4.
    Crash Course onCreativity Splash Observation Lab clothes Before you enter the store: Does the store draw you in? If so, how? yes.there's a big sale Is the door open or closed? open How does this make you feel? good i guess How big is the sign lettering and in what font? fancy font, quite big What does it tell you about the store? its quite nice actually Environment: What is the color scheme of the store? How does this affect you? read and white What type of floor does the store have? How does this effect the environment? wooden.calm How high is the ceiling? How does this feel? high. no feelings associated How brightly lit is the store? How does this affect you? quite bright.eyes hurt a bit How loud is the environment? very loud What is causing the noise? people and music Is there music playing? If so, does it fit the environment? no its way to loud Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? alot Does the store have a distinctive smell? yes.mint Where is the cash register located? cornor How visible is the store security? very visible.in dubai it always is How long do you want to stay in this store? 10 mins yes Does the environment influence the perceived value of the merchandise?
  • 5.
    Personnel: How long doesit take before a sales person initiates contact? they never do Does the salesperson have a script to follow with each customer? dont know Does the salesperson treat different customers differently? dont know What is the ratio of salespeople to customers? 1:20 atleast What age and gender are the employees? 20's to 30's Are the salespeople using the store products? yes Do the salespeople have a uniform? no Do the salespeople match the stores image? no, its a teen store with old people Products: What is the first product that you notice? a belt Is there a central display table with featured products? no Where are items that are “for sale” located in the store? everywhere How are the products arranged? By function? By price? By color? price Are there free samples or demonstrations? yes What products are at eye level? none What items in the store are in the least accessible locations? none Where are the most and least expensive products located? most expensive at back.least in front Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
  • 6.
    Customers: Are most customersalone or with someone else? What is the relationship? friends and groups What is the average age and gender of the customers? teens When a customer enters the store, do they tend to walk in the same path or direction? - no random How long do customers stay in the store, on average? 15 mins Do customer touch the products? Is this encouraged? yes Do most customers appear to be on a mission or are they browsing? mission.get the best least expensive item! What percent of customers purchase products in the store? 30. Other Observations: it was a sale, so obviously many people came in but i think normally it wont because it is kind of over prized.
  • 7.
    Crash Course onCreativity Observation Lab hugo boss Before you enter the store: Does the store draw you in? If so, how? not really Is the door open or closed? closed How does this make you feel? no feelings.dont really mind opening How big is the sign lettering and in what font? big dark. What does it tell you about the store? it looks very serious.too serious Environment: What is the color scheme of the store? How does this affect you? brown and yellow What type of floor does the store have? How does this effect the environment? tile.making more serious How high is the ceiling? How does this feel? quite high and no feelings How brightly lit is the store? How does this affect you? normal How loud is the environment? not very loud What is causing the noise? no noise Is there music playing? If so, does it fit the environment? yes.it makes it calm Is the store warm or cold? normal Is the store crowed with merchandise or is it sparse? sparse Does the store have a distinctive smell? yes. leather Where is the cash register located? middle How visible is the store security? yes very How long do you want to stay in this store? 5 mins. Does the environment influence the perceived value of the merchandise? expensive
  • 8.
    Personnel: How long doesit take before a sales person initiates contact? 2 seconds Does the salesperson have a script to follow with each customer? i think so Does the salesperson treat different customers differently? yes. What is the ratio of salespeople to customers? 1:3 What age and gender are the employees? 30's Are the salespeople using the store products? yes Do the salespeople have a uniform? all wearing suits.so i guess yess Do the salespeople match the stores image? yes alot! Products: What is the first product that you notice? an overpriced wallet Is there a central display table with featured products? no Where are items that are “for sale” located in the store? no sale How are the products arranged? By function? By price? By color? function Are there free samples or demonstrations? no What products are at eye level? most What items in the store are in the least accessible locations? none Where are the most and least expensive products located? all r expensive Are the prices of the products easy to find? not really Are there impulse items near the cash register? no
  • 9.
    Customers: Are most customersalone or with someone else? What is the relationship? alone.or married What is the average age and gender of the customers? men.30's 40's When a customer enters the store, do they tend to walk in the same path or direction? - no. random How long do customers stay in the store, on average? 10 mins i think Do customer touch the products? Is this encouraged? no Do most customers appear to be on a mission or are they browsing? browsing What percent of customers purchase products in the store? 60% Other Observations: it seems like a cold harsh place.the moment they knew i wasnt going to buy anything i was left alone and given the "looks".
  • 10.
    Crash Course onCreativity Observation Lab electronics Before you enter the store: Does the store draw you in? If so, how? yes it did. interesting display Is the door open or closed? open How does this make you feel? fine i think.havent really thought much about this stuff. How big is the sign lettering and in what font? big enough to be read clearly What does it tell you about the store? nothing.but the display is good Environment: What is the color scheme of the store? How does this affect you? pretty random.lots of blue.doesnt affect. What type of floor does the store have? How does this effect the environment? tiles.sharp How high is the ceiling? How does this feel? quite high. dont care much How brightly lit is the store? How does this affect you? just the right about.doesnt. How loud is the environment? quite loud What is causing the noise? people Is there music playing? If so, does it fit the environment? yes.yes.very versatile Is the store warm or cold? normal Is the store crowed with merchandise or is it sparse? crowed Does the store have a distinctive smell? not really Where is the cash register located? cornor How visible is the store security? very visible How long do you want to stay in this store? 5 mins Does the environment influence the perceived value of the merchandise? yes
  • 11.
    Personnel: How long doesit take before a sales person initiates contact? depends.5 mins. Does the salesperson have a script to follow with each customer? i guess Does the salesperson treat different customers differently? not really What is the ratio of salespeople to customers? 1:7 What age and gender are the employees? ladies 20's Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? kind of Products: What is the first product that you notice? ipod Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? none How are the products arranged? By function? By price? By color? function Are there free samples or demonstrations? yes What products are at eye level? most What items in the store are in the least accessible locations? the small ones Where are the most and least expensive products located? its mixed Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
  • 12.
    Customers: Are most customersalone or with someone else? What is the relationship? random.mixed What is the average age and gender of the customers? teens to 50's When a customer enters the store, do they tend to walk in the same path or direction? - no How long do customers stay in the store, on average? 20 mins Do customer touch the products? Is this encouraged? yes and yes Do most customers appear to be on a mission or are they browsing? mixed What percent of customers purchase products in the store? 20 i think Other Observations: electronic stores are boring for me. but i didnt judge it.okay maybe i did a bit.
  • 13.
    Crash Course onCreativity Observation Lab food Before you enter the store: Does the store draw you in? If so, how? yes it does because im hungry Is the door open or closed? open How does this make you feel? less time to open more to eat.good How big is the sign lettering and in what font? some cool food font.has a cupcake in it What does it tell you about the store? its a place whee i get food.did i mention im hungry Environment: What is the color scheme of the store? How does this affect you? pink.not really. What type of floor does the store have? How does this effect the environment? wood.it doesnt effect anything How high is the ceiling? How does this feel? high and dont care How brightly lit is the store? How does this affect you? its morning and they have big windows.nice How loud is the environment? not very.usual people talking.not loud What is causing the noise? no noise Is there music playing? If so, does it fit the environment? yes.yes it does Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? sparse.more place to sit Does the store have a distinctive smell? yes.chocolate and strawberry Where is the cash register located? in front How visible is the store security? not much How long do you want to stay in this store? forever Does the environment influence the perceived value of the merchandise? yes
  • 14.
    Personnel: How long doesit take before a sales person initiates contact? 2 secs Does the salesperson have a script to follow with each customer? i think so Does the salesperson treat different customers differently? not really What is the ratio of salespeople to customers? 1:1 at each transaction What age and gender are the employees? male female 50% 20s Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes Products: What is the first product that you notice? ice cream! Is there a central display table with featured products? no Where are items that are “for sale” located in the store? no sale How are the products arranged? By function? By price? By color? taste Are there free samples or demonstrations? oh yessss What products are at eye level? no. What items in the store are in the least accessible locations? all.need to ask sales people to get stuff Where are the most and least expensive products located? random Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
  • 15.
    Customers: Are most customersalone or with someone else? What is the relationship? mixed What is the average age and gender of the customers? all ages When a customer enters the store, do they tend to walk in the same path or direction? - yes.towards the food How long do customers stay in the store, on average? 30 mins Do customer touch the products? Is this encouraged? no Do most customers appear to be on a mission or are they browsing? mission What percent of customers purchase products in the store? 100% Other Observations: it was a ice cream and cake shop..was amazing i spent quite some time there..i loved the calm atmosphere.but it got cold.although that justified because of the ice cream
  • 16.
    Crash Course onCreativity Observation Lab books Before you enter the store: Does the store draw you in? If so, how? yes because i love books Is the door open or closed? open How does this make you feel? good How big is the sign lettering and in what font? normal What does it tell you about the store? its quite a quite serious place Environment: What is the color scheme of the store? How does this affect you? its pretty bland. doesnt, im here for books not colours What type of floor does the store have? How does this effect the environment? wooden.it keeps it neutral How high is the ceiling? How does this feel? very high.dont care How brightly lit is the store? How does this affect you? the normal amount.like it easier to read How loud is the environment? very quite What is causing the noise? its quite Is there music playing? If so, does it fit the environment? no music Is the store warm or cold? warm Is the store crowed with merchandise or is it sparse? a lot of books everywhere Does the store have a distinctive smell? yes of old books Where is the cash register located? center How visible is the store security? yes How long do you want to stay in this store? 3 hours atleast Does the environment influence the perceived value of the merchandise? yes
  • 17.
    Personnel: they dont unless u ask help How long does it take before a sales person initiates contact? Does the salesperson have a script to follow with each customer? no.depends on the customer Does the salesperson treat different customers differently? no What is the ratio of salespeople to customers? 1:8 i guess What age and gender are the employees? 20's to 40's Are the salespeople using the store products? no Do the salespeople have a uniform? yes Do the salespeople match the stores image? yes. very bookish Products: What is the first product that you notice? jk rowling - the casual vacancy Is there a central display table with featured products? yes Where are items that are “for sale” located in the store? al around How are the products arranged? By function? By price? By color? function(genre) Are there free samples or demonstrations? no What products are at eye level? most books What items in the store are in the least accessible locations? none Where are the most and least expensive products located? its all mixed Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes
  • 18.
    Customers: mixed Are most customers alone or with someone else? What is the relationship? What is the average age and gender of the customers? agg ages 50% gender distribution When a customer enters the store, do they tend to walk in the same path or direction? - no How long do customers stay in the store, on average? 2 hours Do customer touch the products? Is this encouraged? yes and yes Do most customers appear to be on a mission or are they browsing? browsing What percent of customers purchase products in the store? 40% Other Observations: none..most people mind their own business