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The document discusses the target audience for a media product. Based on research, the target audience is people aged 15 to 20, as they are most eager to watch action movies. Older people may not enjoy action films due to intense action sequences, but may watch for the storyline. Research also found that the target audience looks for both a compelling storyline and exciting action sequences in action movies, but the storyline is slightly more important. The document provides evidence that a strong storyline and action similar to the reference film "Batman: The Dark Knight" will appeal to the target age group.




