The document discusses audience feedback received for a horror film trailer project. A survey was conducted using SurveyMonkey to identify the target audience as males and females aged 16-25. Interviews also provided feedback, with both positive and negative comments noted. While some survey responses were received online, most people declined to answer questions online. A mood board was also created to conform to horror genre conventions. Overall, the feedback helped the filmmakers understand what to add, remove, and modify to better suit their target audience.

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Question 3: What have you learned from your
audience feedback?

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Target audience
In order to find out my target audience I had to research what
they would be interested in and this also had to be things outside
if the horror film genre. My target audience ended up being males
and females between the ages of 16-25, although most horror
films are 18, we know that in this day and age people younger
than 18 still watch it and it appeals to them. One of the main
reasons I didn’t go lower than that age was because some of the
footage may be too horrifying to watch and also pretty much
inappropriate. Most of the feedback I received was verbal,
however I did create some online questionnaires via Survey
Monkey.

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Snapshots
To get feedback from our target audience we carried out an interview with a few
people,
they had already read our pitch before we had interviewed them, so already they
had a
vision of where the film was trying to go. Throughout this process we received
both
positive and negative feedback which we took on board and into consideration, as
the
You have to compensate for what the audience want to see in the actual movie.

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Snapshots 2
In order to learn more about my target audience, I created an online survey
using Survey monkey. The feedback I got was positive as it enabled my group
and I to take in the feedback and really try and include different things that will
please our target audience. However, with survey monkey it wasn’t too positive as
Most people I sent the questionnaire to didn’t want to answer any questions online
So I think the interview worked more in our favour

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Process of audience research
During the process of my audience research I created a mood board
for the horror genre. This was a selection of different horror movies and
you can see the similarity in the images as there's convention such as the
common hidden identity the killers in all horror movies must have, so with
our own trailer we conformed to that convention. Also, in the mood board
you can see another common horror convention which is the use of a sharp
weapon e.g. a knife or axe.

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End result
 Overall the audience feedback we received was very essential
as it made us think on things we were missing, things we
needed to add, also things we needed to cut out from the trailer
to suit our target audiences needs. We also learnt that the
feedback received wouldn’t always be positive and some
constructive criticism will only benefit out trailer.