The document discusses how the author addressed their target audience of 18-25 year olds for a horror movie. They created a questionnaire with questions about horror movie preferences that was taken by 20 people in the target group. The results showed that the audience preferred scary films and found serial killers, graveyards, and football most frightening or appealing. The author used these findings to make creative decisions for their horror film, including including a scary tone, a female serial killer antagonist, an opening graveyard scene, and incorporating football. The questionnaire helped the author understand the audience's views and tailor the film accordingly.

1. How did you
attract/address your
audience?

2. How I did it
 I decided to make my target audience 18-25 year olds
before I started to make the actual media product. I
addressed my target demographic by making a
questionnaire and giving it to 20 people within my
target audience. I did this to get an understanding of
their views and to know what they would like to see
in my horror movie.
 The next few slides consist of some of the questions
that were in my questionnaire with the results.

3. Question 1
 The results show that most people in my target audience prefer to watch horror
films that are scary/very scary as apposed to not scary, therefore I tried to make
my media film as scary as I possibly could with the amount of time I had to
produce it.

4. Question 2
 According to the results of my questionnaire, serial
killers/ murderers were shown to be the most
frightening to people in my target demographic. This
Is why I used a serial killer in my film but with the
twist of making the antagonist a female.

5. Question 3
 The results clearly show that graveyard’s my target
audience find graveyard’s to be the scariest location a
horror movie could be set in. I decided to include a
scene in a graveyard in my opening sequence to make
sure it appeals to my targetaudience.

6. Question 4
 From my questionnaire’s results, I found out that
football was the activity most favored by my target
audience, so I made sure I included a football in my
film to give the audience something that they can
relate to and enjoy.

7.  The questionnaires results really influenced my
product, I tried my best to meet up to my target
demographics standards by trying to include everything
that they enjoy most about horror movies. I also
included what they enjoy outside of horror movies e.g.
football.