This document summarizes the research and audience testing conducted for a student crime thriller film. It describes how the filmmakers determined their target audience would be males ages 15-30 based on the genre and film content. They interviewed classmates and students from other departments about the film idea, asking about age, opinions on the idea, and suggestions. The interviews provided positive feedback and belief that the storyline was good. After filming, they conducted an online questionnaire which also generated positive reviews, though it was limited by only surveying genre fans and using set questions rather than open discussion.

2. • We responded to the brief firstly by researching our films genre and other
films within it. We looked at what the main target audience for our films
genre, crime thriller, was and what fans of films in this genre wanted from a
film. We decided that our film would be targeted at 15 to 30 year old
males. One of the reasons we chose the age 15 for our target audience was
thanks to our film fitted into the 15 certificate category with the BBFC and
therefore we would not be able to target the film at any people below that
age. We then decided that males would be a more appropriate target for
our film than females. As our students showed that boys had much more
enthusiasm than girls for films with action in it. Also, speaking more about our
films actual plot, the film follows the story of 4 male characters, further on
that note, there is not a single female character in the film. Therefore,
females are less likely to enjoy the film as they may not be able to relate to
the film as much as males could and could be put off by the male
camaraderie themes of our film.

3. • We conducted interviews, asking people from our college what
they thought about the idea for our film. We asked them
questions such as their age, what they thought about our film
idea and if they had any suggestions on how we could improve
upon our film idea. We originally interviewed 3 sets of people.
A pair from our class, a pair from another college class and a
single student from another department of college. However,
due to the sound quality of the interview with the individual
student we had to scrap the footage of his interview and focus
on the footage of the two pairs interviews.

4. • http://youtu.be/G5u3S5UqAH8

5. • We made sure to take great care when choosing the questions
we would ask in our interview. We wanted to not only know
whether or not they liked the film but how they thought it could
be improved. I believe that this is important to listen to the
people you are interviewing and take their views into account
as their views can give an indication as to what people of their
age group and gender look for and want in a film. We also
wanted to see if people even like the rough idea for our film
and whether or not they would want to watch our film.

6. • The majority of answer about our film we asked in our
interviews were good. The two pairs we interviewed stated that
our film idea was good. One pair stated that they loved the
idea of the film but thought that it still could be improved while
the other pair said that they enjoyed the idea and that it had a
lot of mystery to it. Both groups also stated that the storyline
was believable and that the general idea and story was good
and that they would want to watch the film if we made it.

7. After our film had been completed and then posted to YouTube, we asked
several people if they would watch it and then complete a questionnaire about
the film. The questions on this questionnaire were similar to the interviews we
conducted when our film was in its planning stages. We did this questionnaire to
find out if people would still think our film idea was good after it had been put
into practise. We also wanted didn’t want to just have face to face interviews
because of social desirability (we didn’t want people saying positives about the
film just because we were face to face with them). The results, just like the
results of our interviews, were good.

8. • There are several problems with our questionnaire. For
example, the majority of the people we asked were already
fans of the crime thriller genre, meaning that the film already
has an advantage in their eyes. If we had asked more people
who did not like crime thrillers, the results we had received
could have been very different.
• Another issue could have been that we used set questions,
although we did use an additional comments section, we might
have learned more about their thoughts on the film if we had,
for example had a discussion with the viewer.

9. • The most liked thing in our film, judging from the questionnaire
results, was both the use of props in our film as well as the
montage scene. Several people stated that they thought the film
used props well to say that the filmmakers had little to no
budget. The montage scene was praised for speeding the films
pace up as well as for its technical aspects.