The audience for this film would be ages 16 to early 30s as it starts in a school but leads to a teacher becoming involved in crime. To develop the film, the creator looked to the successful movie Half Nelson about a teacher also engaged in criminal acts. To attract and address the audience, the filmmaker conducted three rounds of research: basic questions to gauge interest, more detailed questions on themes, and a questionnaire after the script was made to get feedback on improvements needed.

1. Who would be the audience for your media product?

4. How did you attract/address you audience?