The document summarizes research conducted through a survey to understand the target audience for a horror film trailer. Key findings include: 1) The majority of respondents were female aged 16-20. 2) Most respondents enjoyed horror films and elements like suspense. 3) Popular hobbies of watching films and hanging out with friends could be included in the trailer. 4) Respondents said they would see a film if they enjoyed its trailer.

1. Research
What I learned from my audience
feedback during my research.

2. During my research into horror film trailers, I
created a survey to find who my target audience
was, what they enjoyed about the horror genre
and why.

3. The first two questioned I asked where whether they were male or female and hold old
they are. The reason why I did this was so I could clearly understand the gender of my
target audience and their age. It is important to understand this when making a film
trailer because I am able to make it age appropriate and ensure that I create a plot that
can relate to both genders. From the feedback I received the majority of people
answering were female and between the ages of 16 to 20.

4. As I was creating a horror film trailer, I had to determine if the people answering
actually enjoyed the genre; this way when looking at the rest of the feedback I can
clearly see if it is valid because the person enjoys the genre. I am able to see individuals
and their answers, therefore if they answer yes to liking horror I am able to look at the
rest of their answers and know it is truthful.
This shows that from my
survey, the majority of
people answering my survey
did enjoy watching horror
films.

5. Once I knew whether they enjoyed the horror genre, I wanted to understand either why
they did enjoy it or didn’t. This is important because I can include elements in my trailer
which the audience enjoy and if possible I might include elements which they don’t
enjoy as much. For example, some of the audience don’t like gore; therefore that could
be an element that I don’t include in my trailer. This means that I am appealing to a
wider audience.
It shows from these
responses that a popular
choice which the audience
enjoy is the suspense side
of horror. Therefore, this
could be a key element to
use in my trailer.

6. To find out what the audience enjoy doing in their spare time is important because I am
finding the demographic. If I understand what they enjoy doing then I am able to
understand my target audience further. If there was one hobby that stood out from the
rest, I could include it within the trailer to ensure that it was relatable to the target
audience.
From looking at this feedback I
can see that the two most
popular answers where
watching films and hanging out
with friends. It is important to
understand this because if they
enjoy watching films, they are
likely to watch my trailer. Then
as they enjoy hanging out with
friends, I can include this
element in my trailer. The
trailer is then going to appeal
to the target audience.

7. I decided to ask the audience if they enjoyed a film trailer whether they would go and
watch the film. I thought this question was important to ask because I had decided to
make a film trailer; therefore if the audience enjoyed it I wanted to know if they would
go and see the film. From the feedback, I can clearly see that the majority of the
audience would go and watch the film if they enjoyed the film trailer.

8. This is one of the most important
questioned that I asked, I wanted to
know what they enjoyed most in a
horror film trailer. This way I would be
able to include the most popular choice.
From the screenshot to the right I am ale
to see that tense music is one of the most
popular elements to include in my
trailer. This is important in a horror film
trailer because it is supposed to build
tension and make the audience sit on
the each of their seat. The next most
important element is including parts of
the story throughout, including the
beginning, middle and end
(equilibrium, disequilibrium and
resolution).

9. I wanted to understand what the audience’s favourite horror film was so that I could
research into them, their storyline and their success. This is important because I would
be able to take ideas from their trailers and see what techniques they used to attract the
audience in.

10. To make my trailer I had
to keep in mind technical
elements such as the
camerawork, editing and
mise-en-scene.
Therefore, I wanted to
know from the audience
what they found most
effective in a film trailer.
The most popular choice
was sound, this is
important for me because
I am then able to
concentrate on making
the sound effective and
relatable to the trailer.

11. Asking the audience how often they watch horror films is important because I am then able
to think about when to release my trailer. From the feedback, the most popular answer was
monthly, therefore I know to release my trailer during the middle of the month because the
audience are more likely to watch it.

12. What have I learned?
From this survey I conducted to research into horror films, I have
learnt what the target audience enjoy in the horror genre and this is
extremely important when creating a trailer because the main aim is to
ensure it appeals and is successful. I have also learned who my target
audience is; this is important because when I am creating my trailer
and ancillary products I should always have the target audience in
mind.