I have learned through receiving audience feedback on my teaser trailer that different people enjoy different aspects of movies. Conducting audience research is important for filmmakers to understand what their target audience wants and to avoid financial losses. My group acquired feedback at multiple stages of our project, from the initial idea phase to the final trailer, and used that feedback to refine our work at each stage. We found that our target audience of classmates responded positively overall and were engaged with our thriller genre and plot details.

1. Media Evaluation
Question 3
By Sabir Ilyasov

2. What have you learned from your audience feedback?
I have learned through my audience feedback, that different types of people may enjoy different things when it comes to aspects of
a movie. During the development stages of my teaser trailer, me and my group made a pitch presentation for our class mates in
order to find out what they thought of our early ideas. I think that the film industry spends so much time and money on gaining
audience feedback because it would be a very big waste of money if they create a movie and nobody goes to watch it or it getsvery
negative feedback. Bad feedback can also damage the reputation of organisations creating the movie because people will not want
to watch future releases due to a bad experience with a previous release.
By spending money on gaining audience feedback during the early development and production stages, the organisations can
change certain parts of their campaign in order to suit what the audience wants to be in the movie. What one person wants can
vary from person to person which is why a questionnaire can be handed out by organisations in order to see what the majorityof
the audience wants to see and what possible improvement can be done.
I have looked at what methods can be used to acquire audience feedback and have used some of them for my own campaign.

3. Audience research
I have taken many steps in finding out what my target audience will be. I have asked people in my class what genres they enjoy most and if they would see a
thriller if a student in our class was to make one. People in my class said that they would and some students said that their favourite genre was thriller. Here you
can see the different feedback that we got. Overall the feedback was very positive - other students really enjoyed our rough cut, even though it had a few flaws.
The genre was very clear as everyone in the class was able to distinguish what our genre was and people were able to speculate on what the plot of the full film
could be, which is exactly what me and my group wanted to achieve. My group asked people during the pitch if which story they thought would be more
interesting to our target audience, since we had to choose between two plots that were relatively similar, but different due to different plot twists.
After my group presented the pitch presentation for Paradox, people were asked if they would watch our film. Below is a representation of the answers that my
group received. Below is the feedback and the amount of people who said they would and wouldn’t watch our film if it was in the cinema.

4. Further research
Here is some further research I did on
thriller movies and who watches them, the
movie I looked at was Taken 2

5. At what stages did I ask people
for feedback?
Me and my group asked our audience for feedback at many different stages of
our campaign. We asked for audience about what kind of films they enjoyed
before making a story, we asked them what they thought of our brief story/plot
during the development process of creating the plot, we pitched our movie to
our classmates and asked them what they thought about it, if they would pay to
watch it in a cinema and what improvements we could make. After creating our
animatic we asked for audience feedback on it, we used this feedback to create
a rough cut of our trailer and then asked for further feedback on that in order to
create our final piece. Using all the feedback we had done and the conventions I
had researched, I created the poster, magazine and trailer accordingly.

6. How did I use the feedback and did I make any
changes due to feedback?
I used the feedback in order to create different parts of my
campaign and to make changes to my final product step by
step (I changed the animatic, then the rough cut and then
the final piece every time I received new feedback. The
feedback was useful because it allowed me to know exactly
what the target audience wanted and make sure that my
campaign would be successful due to that.