The document discusses the target audience and rating for a thriller film media product. Research showed that over half of those surveyed enjoyed thrillers, mostly female audiences interested in storyline and characters. This informed the decision to focus on a story-driven opening over visuals. Additionally, the content of the film, including strong language and violence, was best suited to a 15 certificate. However, the level of violence in the opening may only warrant a 12A rating according to BBFC guidelines.