The primary audience for the media product is teenage boys aged 13-19, as they generally prefer action and thriller films more than girls. However, the film also aims to attract females by featuring a female sniper, reversing the stereotype. The film also targets young adult males who have recently finished university. Feedback from 16-18 year olds confirmed they enjoyed the opening scene. The film will attract its target teenage male audience through the inclusion of cars, guns, and violence, which research shows this age group enjoys. The film would receive a 15 certificate from the British Board of Film Classification due to the level of violence.