World of learning conference 2016 session
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Aligning learning delivery, learner preferences and business strategy The role of learning scaffolds creating the optimal environment The balance of formal and informal in action
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World of learning conference 2016 session
- 1. PRACTICAL PERSONALISATION Lisa Minogue-White Director of Learning Solutions WillowDNA
- 2. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 3. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 4. WHAT DOES IT MEAN? WHAT DOES PERSONALISATION OF LEARNING MEAN TO YOU? #wol16 #personalisation
- 5. PERSONALISATION Def. - the tailoring of pedagogy, curriculum and learning environments by learners or for learners in order to meet their different learning needs and aspirations.
- 7. TYPES OF PERSONALISATION ADAPTIV E TARGETE D SCAFFOLDE D Learning that is adaptive to each individual’s need and preferences Delivery of targeted content to meet individual knowledge gaps based on assessment/ou tcomes Identifying and directing individual learners to what they will need to know before they look for it on their own
- 9. WHAT DOES IT MEAN? WHERE DOES L&D FIT IN THIS PICTURE? #wol16 #personalisation
- 11. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 12. THE DIFFERENCE
- 13. CREATING THE CONDITIONS ACCOUNT MGT Talent Management Performance Support Structured Learning Knowledge Management Social networking and collaboration Access to Experts Based on The e-Learning Guild Survey Learning and Performance Ecosystems: Current state and challenges, Steve Foreman January 2015
- 15. Understanding the journey and goal setting GUIDANCE AND SUPPORT
- 16. 5Di PROCESS* DEFINE DISCOVER DESIGN DEVELOP DEPLOY comms plan, deployment to learning portal and user feedback Worked with team to create value chain, understand current practice and define appropriate medium Objectives Work with team to understand working realities, existing materials, audience perceptions, risks and opportunities Develop learning design, video story concepts, develop visual ‘brand’ and work with SMEs on script Develop prototypes, work with SMEs to refine key messages UAT and sign off IMPROVE *Based on work by Nick Shackleton Jones
- 17. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 18. “I have recently been on holiday to Italy, but I do not want to become a gladiator.”
- 19. CONTEXT
- 20. HOW THE IPA REPRESENT THE VOICE OF THE INDUSTRY Macro level: Written for and by its members
- 21. HOW THE IPA REPRESENT THE VOICE OF THE INDUSTRY Micro level: Each programme shaped and customised through learner contribution
- 22. WHAT THE IPA NEEDS TO DO THIS Consulting and collaborating with industry Learning contribution Understanding global context Enabling Technology
- 23. EXPOTENTIAL GROWTH IN LEARNER NUMBERS ALL QUALIFICATIONS NOW ONLINE – GROUND BREAKING FOR PROFESSIONAL BODY AWARD WINNERS THE GLOBAL STANDARD – USA, THE WORLD’S LARGEST AD MARKET ADOPTED UK QUALIFICATIONS IPA – NOW THE GLOBAL STANDARD
- 25. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 27. WHAT ALGORITHYMS AND AI IS DOING NOW 50% OF STORIES FROM THE WASHINGTON POST ON OLYMPICS WRITTEN BY ALGORITHYMS
- 28. WHAT ALGORITHYMS AND AI IS DOING NOW NEW SCIENTIST SEPT 2016 - ARTIFICIALLY INTELLIGENT TOOLS COULD SPOT HEALTH CONDITIONS MORE EXPERTLY THAN HUMANS
- 30. AI IN EDUCATION KNEWTON IS DELIVERING PERSONALISE D LEARNING FOR STUDENTS
- 31. INTRODUCING TOOLS INTO LEARNING
- 32. UNDERSTANDIN G PRACTICAL PERSONALISATI ON DESIGNING THE LEARNING ECOSYSTEM IN PRACTICE – THE IPA THE FUTURE OF PERSONALISATI ON GETTING STARTED
- 33. WORKFORCE 2020 NEW MEDIA LITERACY SENSE MAKING COGNITIVE LOAD MANAGEMENT SOCIAL INTELLIGENCE
- 34. THE CHALLENGE GOOGLE INDEXED 30 TRILLON PAGES LAST YEAR – WE NEED FILTERS!
- 35. THE NEW LEARNING PROFESSIONAL SENSE MAKER, CONNECTOR AND CATALYST
- 36. ASKING THE RIGHT QUESTIONS Performance is about creating the right conditions – adapting to the need
- 37. A RICH LEARNING ENVIRONMENT PROFESSIONAL GAMIFICATION ACCESS TO SUPPORT AND EXPERTS COMMUNITIES AND CONTENT COMBINED USER GENERATED AND CURATED PERSONALISATION INTELLIGENT REPORTING – SSRS and xAPI INTEGRATION MOBILE AND OFFLINE QUALIFICATION PORTFOLIOS BLENDED AS STANDARD
- 38. LEARNING PATHS FORMAL CONTENT WORKING PRACTICES COMMUNITY MENTORING/ CHAMPIONS TECHNOLOGY Customer service academy Product training Systems performance support Daily after action reviews News portal and FAQs Leaderboards Product champions Cross-site communities Customer insights Representatives from marketing and product development Managing talent through mentorship programmes Quick masterclasses Video insights Learning portal Community site Mobile performance support
- 40. willowdna.com info@willowdna.com @willowdna linkedin.com/company/willowdna youtube.com/willowdna +44 (0117) 3707735 Bristol and Bath Science Park, Bristol, BS16 7FR United Kingdom
Editor's Notes
- This is a really important concept when looking at what you can achieve – adaptive can start without tech investment
- Exercise – so let’s take market share, what kind of activities would a community be undertaking that would support these areas of the ecosystem?
- So if we look at the environment that the IPA have created for their membership, it’s a multidimensional approach
- The diversity of learning sites in a community enables it to adapt and survive
- Gamification, resources not course, cloud, multi device, responsive etc that’s the trope of most future of learning reports and all of this may be true but more fundamentally our relationship with work, each other, leaders, community has already shifted
- How we did it
- Charles Vallance, Co-founder and Chairman of VCCP
- There are fundamental skills in project mgt, account and client management, purchasing, negotiation, analysis and planning that could be handled through generic means but this would be a poor solution. Why? Because its all about the context
- The IPA pioneered learning and development in the advertising industry nearly 50 years ago: the programme was founded on principles which we’ll find familiar today: collaborative, practitioner led, leading edge content, agility, best practice, and it was also created to foster alumni groups and practitioner networks – senior practitioners still talk fondly of their days on IPA courses way back when. All IPA training is designed, written, tutored and delivered by IPA practitioners: this ensures that the learning materials and case studies are always up to date and highly relevant for our members. This involves a high degree of collaboration: competitors by day, brothers in arms in passing on knowledge to the next generation by night. And it is critical we build networks or communities so that the next generation takes responsibility for passing on the knowledge the next time around. The human touch is critical to our success.
- We believe the key to our success was in our human approach, we have embraced the original principles – members write and contribute to the qualifications, they feature heavily in expert videos and case studies, they are involved in delivering webinars and live seminars, as well as marking final submissions. And the Professional Development team are on hand to look after delegates through a help desk and online tutoring.
- The programmes are agile- we update regularly depending on the speed of change within the sector (for example the Search Certificate is updated quarterly due to innovations in this arena, the Foundation Certificate is annual), the amendments are based on expert practitioner input and feedback from the delegates. In many ways our update process has a distinctly tech ring to it: listen, learn, test, optimise.
- And we are as keen as we ever were to make sure that delegates feel they are part of a movement: discussions in The Foundation Certificate attract thousands of comments, each qualification is celebrated with an off line graduation party and course alumni are actively encouraged to participate in the future development of IPA L&D programmes.
- So where does this leave us in the personalisation game? New technology has undoubtedly helped us move into new market areas, we run our qualifications in over 60 countries worldwide with content localised so individual markets receive the combined wisdom of IPA practitioners with video content, case studies and data reflecting their own back yard. Active gathering of feedback on a continual basis ensures that delegates/course graduates are involved in the future. Active discussion boards give the qualifications a real sense of community, a community that is learning together despite being remote. This is enhanced through study groups in agencies, the online tutor moderating thorny issues within discussions, graduation celebrations, publishing of photographs from the night, press advertising announcing results and extensive Twitter, Snapchat and Instagram cover of exams, results day and graduation. Everyone has their own story to tell. And we have to remind ourselves that we are a Professional Chartered Institute and not awash with cash, so the dreams of ultra-personalisation are still sun-lit uplands, which we hope to visit when technology has ensured that personalisation is no longer rather creepy.
- So far, we’ve looked at learning paths, moving into greater learner contribution and adpation - Stages of working towards adaptive. As AI engines are used more broadly, learning programmes could be automatically created and adapted based on user history and behaviour
- It’s happening now
- It’s happening now
- And we are using these things right now every day - Google translate Salesforce investing in better analytics and AI When should we launch this product? How do our customers use social media? Course creation from huge data set
- draws on each student’s own history, how other students like them learn, and decades of research into how people learn to improve future learning experiences
- A great and affordable place to start can be the mix of formal learning scaffolds with communities and tools such as Anders Pink
- The skills we will need to adapt and survive in an increasingly complex world
- Ask the question what is the objective – do we need core skills development as we have a significant gap that is stifling growth or are we looking to foster innovation and breakthrough thinking?
- Icons from the site
- This helps explain the business case and tells us what we need to do