The document discusses research conducted to determine the target audience for a media product. The research found that over half of those surveyed enjoyed thrillers, with most being female who were interested in storyline and characters. Based on this, the media product focused on telling a story in its opening rather than using only images. Additionally, the research showed a 15 rating would be most suitable since the media product contained strong language and violence, as is common in thrillers.

1. 4 – Who Would Be The
Audience For Your
Media Product?
 Over half of the people we asked said thrillers appealed to
them. The majority were female and were interested in
storyline and character.
 Based on this, we wanted a story rather that an image based
opening. The story was integral to the opening.
 The research also showed that a 15 certificate is the most
suitable for a thriller film. The criteria fitted with the content of
our entire film. There is strong language and violence which
are elements of a 15.

2. 4 – Who Would Be
The Audience For
Your Media
Product?
Name: Jane Bloggs Age: 24 Hobbies/Interests: Thriller Films Favourite Films: The
Adjustment Bureau, Inception, The Bourne Ultimatum
Statement: I love thrillers, the narrative and the characters are what draw me in.