This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.

1. Task evaluation – Question 4
Who would be the
audience for your
media product?

2. We thought 15 would be appropriate if we were to make the whole film due to the
violent nature at the end of our production and throughout the piece the different
topics that are covered.
Classification
The audience for our media production would be probably 15+. We came
up with this classification based upon the grounds that the British board of
Film Classification rule in their age rating system.
What might I see in a 15 rated film or video?
Any of the following:
>strong violence
> frequent strong language (e.g. 'f***').
>portrayals of sexual activity
>strong verbal references to sex
>sexual nudity
>brief scenes of sexual violence or verbal
references to sexual violence
>discriminatory language or behaviour
>drug taking
Here we see that, in
our production the
majority of these
guidelines aren’t
involved because
it’s a thriller.
Therefore, if we did
involve some of
these things then
the aspect of typical
thriller conventions
wouldn’t exist.
It’s also clearly
indicated that no
strong language is used
due to the fact it’s all
silent at the start as a
tool to create a tense,
mysterious
atmosphere.
But, the reason it is
classified as a 15 is due
to the drug taking.
Although involuntarily,
it would be damaging
for someone under the
age of 15 to see things
like this happen.

3. Gender
We thought that our piece does primarily attract males. This
is due to the violent side of our production and gender
stereotypes.
Age
Interests/hobbies
Because we thought the perfect audience would be a male person, we thought that their
interests would range for typical male type hobbies.
For example – playing the xbox, listening to music and socialising with friends. Alongside
this, we thought fairly intellectual due to the fact its a thriller and not just a horror, which
consequently means that there has to be some mystery to the plot meaning someone has
to be clever enough to piece it together.
Regarding age, we decided that late teenager (15+ due to the rating of the film) leading
the mid 20’s. This is because for that age group we thought the content of the production
was fairly relatable (involving pubs etc).

4. Demographic Profile of target audience member.
Enjoys explicit content
which would be found in
a 15 rated film.
Typical teenage boy
with messy bed,
reinforces the idea
that it would be for
his age as typically
boys are into
thrillers and horror.
Music taste
suggests he’s
into hard-core
rock which could
be linked to the
same hard-
hitting genre of
our production –
a thriller.
OVERVIEW: Typically ages 15-25, with the median age of around 19. Would be
stereotypically into male things; Xbox, football and socialising i.e. nights out with friends and
going to the pub etc. Probably doesn’t focus on their clothes/fashion and instead spends
their money on going out and on games etc.