5) how did you attract
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We attracted our audience by rating our film 16+ to include more violence and plot twists that our research found our target audience enjoys. We also included mystery elements like graveyard flashbacks that research showed women prefer in psychological thrillers. Lastly, by modeling aspects after similar films like American Psycho, our opening would be familiar to the audience based on Robert Warshaw's theory of using previous genre experience.
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Evaluation question 3 
The document summarizes audience feedback from a survey about a supernatural/horror film trailer. Key findings include:
- The target audience is viewers aged 16+ interested in supernatural/horror movies. Settings like London were chosen to attract local viewers.
- More qualitative and quantitative primary data was collected through surveys, with secondary data from sites like IMDb.
- More male respondents enjoyed the genre, though both genders were represented in the survey. Most respondents said they would like to see the trailer released in October, particularly around Halloween.
Target Audience Profile
Our target audience for horror media products will be males and females over 15, as teenagers are most likely to watch horrors. They will be outgoing individuals who enjoy having fun and are adventurous, intelligent, and like being mentally challenged. Supernatural themes interest them the most. Girls may connect more to products featuring a group of friends going through something frightening together and may see it with their friends. The target audience loves films, finds watching them relaxing and entertaining, and will be attracted to trends and clever narratives shown in films. They enjoy the spine-tingling feeling of supernatural horrors and being stimulated intellectually.
Media question 4[1]
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. A demographic profile of the target viewer shows a messy teenage boy's bedroom, reinforcing that the thriller/horror genre and explicit R-rated content would appeal most to this age group.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
complete q4
This document discusses classifying the target audience for a media production. It determines the production would receive a 15+ rating due to depictions of drug use, and that its audience would primarily be male teenagers and young adults aged 15-25. This is because the thriller genre and depictions of pubs and rock music would appeal more to stereotypical male interests of this age group, including playing video games, listening to music, and socializing with friends. The 15+ rating is appropriate since the target demographic enjoys explicit content allowed in films of this classification.
Target market research
The document summarizes research conducted to identify the potential target audience for a thriller film. A survey was administered to 100 people of varying ages and genders to determine what genres they most enjoyed watching. The results showed that teenagers and young adults enjoyed thrillers the most, while older age groups preferred other genres. Additionally, the survey found that 52% of females and 48% of males enjoyed thrillers. Based on these findings, the author concluded that a 15 rating would be appropriate to attract the main teenage and young adult audience that enjoys thrillers, while still appealing to older viewers and both genders.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
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Evaluation question 3
The document summarizes audience feedback from a survey about a supernatural/horror film trailer. Key findings include:
- The target audience is viewers aged 16+ interested in supernatural/horror movies. Settings like London were chosen to attract local viewers.
- More qualitative and quantitative primary data was collected through surveys, with secondary data from sites like IMDb.
- More male respondents enjoyed the genre, though both genders were represented in the survey. Most respondents said they would like to see the trailer released in October, particularly around Halloween.
Target Audience Profile
Our target audience for horror media products will be males and females over 15, as teenagers are most likely to watch horrors. They will be outgoing individuals who enjoy having fun and are adventurous, intelligent, and like being mentally challenged. Supernatural themes interest them the most. Girls may connect more to products featuring a group of friends going through something frightening together and may see it with their friends. The target audience loves films, finds watching them relaxing and entertaining, and will be attracted to trends and clever narratives shown in films. They enjoy the spine-tingling feeling of supernatural horrors and being stimulated intellectually.
Media question 4[1]
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. A demographic profile of the target viewer shows a messy teenage boy's bedroom, reinforcing that the thriller/horror genre and explicit R-rated content would appeal most to this age group.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
complete q4
This document discusses classifying the target audience for a media production. It determines the production would receive a 15+ rating due to depictions of drug use, and that its audience would primarily be male teenagers and young adults aged 15-25. This is because the thriller genre and depictions of pubs and rock music would appeal more to stereotypical male interests of this age group, including playing video games, listening to music, and socializing with friends. The 15+ rating is appropriate since the target demographic enjoys explicit content allowed in films of this classification.
Target market research
The document summarizes research conducted to identify the potential target audience for a thriller film. A survey was administered to 100 people of varying ages and genders to determine what genres they most enjoyed watching. The results showed that teenagers and young adults enjoyed thrillers the most, while older age groups preferred other genres. Additionally, the survey found that 52% of females and 48% of males enjoyed thrillers. Based on these findings, the author concluded that a 15 rating would be appropriate to attract the main teenage and young adult audience that enjoys thrillers, while still appealing to older viewers and both genders.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
Media Evaluation Question 4
The document discusses research conducted to determine the target audience for a media product. The research found that over half of those surveyed enjoyed thrillers, with most being female who were interested in storyline and characters. Based on this, the media product focused on telling a story in its opening rather than using only images. Additionally, the research showed a 15 rating would be most suitable since the media product contained strong language and violence, as is common in thrillers.
Question no 4
The document discusses research conducted for a slasher/horror film introduction. It found that the primary audience for such films is males ages 16-24, so the filmmakers decided to rate their film 15+ to attract a wide variety. Additionally, they aim to target those aged 30+ who enjoyed horror in their youth, and working-class males, as research showed this group prefers films with gore and female victims.
Survery
From a survey of 16 people, the assistant found that there was an equal number of male and female respondents who were mostly aged 15-16. The most popular film genre was horror, which many teenagers enjoy watching in cinemas more than twice a month. Respondents indicated that entertaining camera shots, movement, and editing were most important to make a film opening captivating, along with showing main characters and title credits. The preferred typography was serif, a convention of horror films.
Evaluation question 3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it for imagination. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Evaluation Q3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Q4
The target audience for the media product is 18-29 year old males who read comic books and enjoy superhero action movies. They take their sons to superhero films to provide good role models. In their spare time, the audience reads comic books, watches trailers online, and plays superhero video games to stay up-to-date with their favorite superheroes and technology.
Media Evaluation Question 4
The document discusses the target audience and rating for a thriller film media product. Research showed that over half of those surveyed enjoyed thrillers, mostly female audiences interested in storyline and characters. This informed the decision to focus on a story-driven opening over visuals. Additionally, the content of the film, including strong language and violence, was best suited to a 15 certificate. However, the level of violence in the opening may only warrant a 12A rating according to BBFC guidelines.
Misleading Language
This document discusses 4 categories of misleading uses of language:
1) Slanters - language that attempts to bias or spin a message through definitions, questions, implications without proof, and innuendo.
2) Word choices - language that spins through up-players, down-players, euphemisms, and dysphemisms.
3) Fine print - additional information through qualifiers and weasel words that modify or negate the original meaning.
4) Evasions - changing the subject, using red herrings, shifting the burden of proof, and obfuscation to avoid directly answering a question.
Target audience research
Through questionnaires and research, the target audience for horror films was found to be males aged 10-19 and 30-39. The most preferred horror subgenre is comedy/zombie films. The most effective advertising is film trailers. Friends' recommendations also influence viewers to watch horror movies. The popular films Shaun of the Dead, Saw and Scream sequels were commonly cited. Viewers prefer watching horror at night in groups rather than alone and like one-off films over sequels.
Primary research
The document summarizes primary research conducted with 4 teenagers (2 girls aged 16-17 and 2 boys aged 16-17) about their preferences and opinions regarding horror films. The researchers asked questions over Facebook messenger about fears, favorite horror film genres and titles, and what bores them about horror films. Based on the responses, the majority of the target audience enjoyed slasher films with gore. They disliked being able to predict what would happen. So the title sequence for the researchers' film should not reveal too much of the plot. It should engage audiences but not be too long. It would include some killing to surprise audiences but also drop subtle hints about the narrative.
Question 4
The document describes the target audience for a film project as males aged 14-45 who enjoy science fiction in various media forms such as comics, games, and films. They are intelligent, think critically about society and technology, and are passionate about exploring unsolved problems. Further research showed that while the target audience is primarily male, science fiction audiences have become more diverse. Box office data also suggests there is a broad audience for films in the cyberpunk genre, which the opening sequence represents. Based on this, the filmmakers decided to rate the project 15 to allow for potentially strong themes like violence throughout the full film.
Who would be the audience for your media product?
The document analyzes the target audience for a fictional thriller movie called "The Unknown" by looking at similar successful films like "Paranormal Activity" and "The Blair Witch Project". It finds that these films were most popular with males aged 18-29. The document then profiles a potential viewer named Milo Lawrence, a 21-year old film student, as someone who would find "The Unknown" an enjoyable watch based on his interests in thrillers, socializing, and films like "Paranormal Activity".
Target audience (1)
Our target audience will be males and females between 15-19 years old, as teenagers are most likely to watch horror films. They will be outgoing and enjoy having fun and adventure. They are intelligent and like being mentally challenged, so mysteries will intrigue them. They enjoy the supernatural sub-genre and activities that give them an adrenaline rush. Girls especially will be able to relate to and connect with a group of friends going through a frightening experience.
Audience
The group decided to target their horror trailer towards an audience aged 16-34. Younger viewers may find some scenes too frightening, while those over 34 often prefer romantic comedies and family films. To research their target audience's preferences, the group plans to distribute questionnaires to both students and teachers at their school, who range from 16-34. They will also show horror movie trailers to students and gather feedback on what elements engage or interest them. This market research will help the group design an effective horror trailer.
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Este documento resume três livros recomendados para o Plano Nacional de Leitura português. O primeiro livro é sobre os desafios do Natal no século XXI, recomendado para alunos dos 3o a 6o anos. O segundo é o Diário de Anne Frank, para o 8o ano. O terceiro fala de uma menina que compartilha sua ceia de Natal, recomendado para os 3o a 6o anos.
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Media Evaluation Question 4
The document discusses research conducted to determine the target audience for a media product. The research found that over half of those surveyed enjoyed thrillers, with most being female who were interested in storyline and characters. Based on this, the media product focused on telling a story in its opening rather than using only images. Additionally, the research showed a 15 rating would be most suitable since the media product contained strong language and violence, as is common in thrillers.
Question no 4
The document discusses research conducted for a slasher/horror film introduction. It found that the primary audience for such films is males ages 16-24, so the filmmakers decided to rate their film 15+ to attract a wide variety. Additionally, they aim to target those aged 30+ who enjoyed horror in their youth, and working-class males, as research showed this group prefers films with gore and female victims.
Survery
From a survey of 16 people, the assistant found that there was an equal number of male and female respondents who were mostly aged 15-16. The most popular film genre was horror, which many teenagers enjoy watching in cinemas more than twice a month. Respondents indicated that entertaining camera shots, movement, and editing were most important to make a film opening captivating, along with showing main characters and title credits. The preferred typography was serif, a convention of horror films.
Evaluation question 3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it for imagination. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Evaluation Q3
The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films.
Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile.
Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.
Q4
The target audience for the media product is 18-29 year old males who read comic books and enjoy superhero action movies. They take their sons to superhero films to provide good role models. In their spare time, the audience reads comic books, watches trailers online, and plays superhero video games to stay up-to-date with their favorite superheroes and technology.
Media Evaluation Question 4
The document discusses the target audience and rating for a thriller film media product. Research showed that over half of those surveyed enjoyed thrillers, mostly female audiences interested in storyline and characters. This informed the decision to focus on a story-driven opening over visuals. Additionally, the content of the film, including strong language and violence, was best suited to a 15 certificate. However, the level of violence in the opening may only warrant a 12A rating according to BBFC guidelines.
Misleading Language
This document discusses 4 categories of misleading uses of language:
1) Slanters - language that attempts to bias or spin a message through definitions, questions, implications without proof, and innuendo.
2) Word choices - language that spins through up-players, down-players, euphemisms, and dysphemisms.
3) Fine print - additional information through qualifiers and weasel words that modify or negate the original meaning.
4) Evasions - changing the subject, using red herrings, shifting the burden of proof, and obfuscation to avoid directly answering a question.
Target audience research
Through questionnaires and research, the target audience for horror films was found to be males aged 10-19 and 30-39. The most preferred horror subgenre is comedy/zombie films. The most effective advertising is film trailers. Friends' recommendations also influence viewers to watch horror movies. The popular films Shaun of the Dead, Saw and Scream sequels were commonly cited. Viewers prefer watching horror at night in groups rather than alone and like one-off films over sequels.
Primary research
The document summarizes primary research conducted with 4 teenagers (2 girls aged 16-17 and 2 boys aged 16-17) about their preferences and opinions regarding horror films. The researchers asked questions over Facebook messenger about fears, favorite horror film genres and titles, and what bores them about horror films. Based on the responses, the majority of the target audience enjoyed slasher films with gore. They disliked being able to predict what would happen. So the title sequence for the researchers' film should not reveal too much of the plot. It should engage audiences but not be too long. It would include some killing to surprise audiences but also drop subtle hints about the narrative.
Question 4
The document describes the target audience for a film project as males aged 14-45 who enjoy science fiction in various media forms such as comics, games, and films. They are intelligent, think critically about society and technology, and are passionate about exploring unsolved problems. Further research showed that while the target audience is primarily male, science fiction audiences have become more diverse. Box office data also suggests there is a broad audience for films in the cyberpunk genre, which the opening sequence represents. Based on this, the filmmakers decided to rate the project 15 to allow for potentially strong themes like violence throughout the full film.
Who would be the audience for your media product?
The document analyzes the target audience for a fictional thriller movie called "The Unknown" by looking at similar successful films like "Paranormal Activity" and "The Blair Witch Project". It finds that these films were most popular with males aged 18-29. The document then profiles a potential viewer named Milo Lawrence, a 21-year old film student, as someone who would find "The Unknown" an enjoyable watch based on his interests in thrillers, socializing, and films like "Paranormal Activity".
Target audience (1)
Our target audience will be males and females between 15-19 years old, as teenagers are most likely to watch horror films. They will be outgoing and enjoy having fun and adventure. They are intelligent and like being mentally challenged, so mysteries will intrigue them. They enjoy the supernatural sub-genre and activities that give them an adrenaline rush. Girls especially will be able to relate to and connect with a group of friends going through a frightening experience.
Audience
The group decided to target their horror trailer towards an audience aged 16-34. Younger viewers may find some scenes too frightening, while those over 34 often prefer romantic comedies and family films. To research their target audience's preferences, the group plans to distribute questionnaires to both students and teachers at their school, who range from 16-34. They will also show horror movie trailers to students and gather feedback on what elements engage or interest them. This market research will help the group design an effective horror trailer.
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Similar to 5) how did you attract
Analysis of survey
This is our analysis of the survey that we made based on horror films which will help us in our final piece.
Evaluation activity 4
- The document discusses targeting a film audience of 15-24 year olds based on survey results showing most respondents were 16-18. This allows including violent and mature content.
- It compares the film's opening to "Shutter Island" and "Gone Girl", both rated 15, to establish similar themes and appeal to teenagers.
- The protagonist is made relatable by being the same age as the target audience, allowing exploration of themes like loss if made into a full film. Extensive research was done on profiling representative male and female audience members.
- Music, protagonist characteristics, and psychological thriller genre were chosen specifically to engage the target demographic based on their feedback and platform preferences.
Questionnaire analysis
This document analyzes the responses to questionnaires about psychological horror films. It summarizes the key findings:
- Respondents were split evenly between male and female. Most were between ages 16-30.
- The film Paranormal Activity was most commonly cited as an example of psychological horror.
- Respondents indicated that what they most liked or disliked about the genre was the thrill of being scared. Sound was identified as the biggest factor in building tension in psychological horror films.
Audience and analysis
The document discusses a questionnaire given to classmates and older people about their film preferences. It asked about favorite genres, plot lines, films, actors, and where they watch movies. Most respondents preferred thriller genres and unraveling plot lines. They enjoyed films with plot twists and liked watching movies online and in cinemas. This information will help the authors decide what type of film to create for their target audience of 17-19 year olds.
Task 4 - Research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and settings include asylums. Jigsaw is the most popular villain type.
Task 4 research
The research aims to understand audience preferences for horror films, including preferred settings, villains, and subgenres. A questionnaire was used to collect information from a large sample size in a cost-effective manner. Most respondents were male, aged 15+, and students or workers from Ilford and Barkingside. Zombie was the most preferred subgenre. Sound scares audiences the most. Respondents prefer to watch horror films with friends at the cinema. Their favorite films include Saw and favorite villains include Jigsaw. The research will help inform the production of the group's horror short film.
{Task 4} Questionnaire
The document discusses research conducted to understand audiences' preferences for horror films. A questionnaire was used to efficiently collect information from a large sample. Questions covered demographics like gender and employment, as well as preferences regarding location, subgenre, ways to watch films, spending on films, consumption of horror films, and aspects that induce fear. The goal was to understand the target audience for a student horror film and incorporate popular elements to appeal to viewers.
Survey results
The document summarizes primary and secondary research conducted to inform decisions about a horror movie trailer. Through an online survey, the team gathered opinions from 82 respondents on their preferences regarding horror movies. Key findings included that most respondents were female, enjoyed dogs and lions as animals, liked horror movies, downloaded movies, found sound the scariest element, and favored woods and forests as frightening locations. This informed choices for the trailer's targeting, elements, and locations. Secondary research found that teenagers are frequent moviegoers, horror is popular in fall, and those aged 14-17 are common moviegoers.
Audience Research: Surveys
- The survey consisted of an uneven distribution of male and female respondents which could impact results, as later questions seemed targeted towards females. Having a more balanced ratio could have eliminated discrepancies.
- The majority of respondents were between ages 16-25, which was the target demographic. Including older age groups may have provided different perspectives but less relevant to the target.
- Most respondents enjoyed horror films, but asking older groups may have changed responses. Expectations for supernatural horror films focused on themes of ghosts, spirits, and suspense rather than just "blood".
- The most commonly cited favorite supernatural horror films were Orphan and Paranormal Activity, showing awareness of popular titles in the genre. Paran
Survey results
Sabina Shah conducted primary and secondary research to inform decisions about a horror movie trailer. Through an online survey, Sabina gathered opinions from 82 respondents about their preferences and viewing habits related to horror movies. Key findings included that most respondents were female, enjoyed horror films, watched movies online, and found sound the most frightening element. This informed trailer design choices focused on social media promotion and use of sound. Secondary research found that teenagers are frequent moviegoers and horror is popular in late summer/fall, aligning with the target audience and planned release period.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Evalutaion question 1
The group conducted research through interviews and questionnaires to inform their psychological spy film opening sequence. For the antagonist, they departed from expectations of an evil villain and instead portrayed an intelligent, beautiful woman with justified motives. Their protagonist was made more complex rather than a suave hero. Rather than a romance, the protagonists were siblings. They chose a ticking clock over music to set atmosphere. In contrast to expectations of a fast pace, they emulated the slow, eerie opening of Se7en to build suspense on a low budget. The simplistic title sequence gets right to the narrative.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives are most frightening props; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and informed the decision to focus the film narrative on the serious real-world issue of female genital mutilation.
Analysing our audience surveys
The document analyzes audience surveys conducted to inform the development of a student horror film project. It summarizes the key findings from each survey, including that supernatural, psychological and comedy genres are most preferred; dolls, masks and knives tend to frighten audiences; and audiences want an unresolved ending that leaves things open to interpretation. The surveys also provided guidance on poster design preferences and narrative elements audiences find appealing in horror films.
"Who would be the audience for your media product?”
The document discusses research conducted to determine the target audience for a psychological thriller film. Primary research in the form of an online survey distributed through social media and email received 79 responses. The results found that the target audience is mostly female, between the ages of 16-50, and prefers psychological thrillers. Common psychological thriller films like The Silence of the Lambs and Black Swan attract similar audiences. Based on this research and conventions of other thriller films, the author determined their film would likely be rated 15+ or 18+ and created an opening sequence aimed at attracting the target audience through relatable British characters and settings, bright lighting, and intriguing musical and sound choices.
Question 4&5
The document discusses how the filmmakers identified their target audience for a thriller film. They researched 10 popular thriller films like Taken and Non-Stop to find that the main audience was 15-24 year old males. However, one film Side Effects had a more even split between men and women. The filmmakers decided to use conventions like camerawork, editing, sound and lighting associated with the thriller genre to appeal to this audience. They aimed to have a balance of generic conventions but also original elements to make the film their own.
Analysing our audience surveys
The document analyzes surveys conducted with the target audience of 17-30 year olds for a student horror film project. Four group members each conducted a survey on different aspects of horror films. The surveys found that the target audience prefers supernatural and psychological horror genres. Common frightening props included dolls and masks. Most felt horror films help deal with fears and provide adrenaline. When designing the film poster, black and red colors as well as dominant images should be used. The film narrative will be based on the real-life conflict of female genital mutilation and end with an unexpected twist.
Evaluation Question 4
The document discusses identifying the target audience for a media product. It explains that the target audience for thrillers is typically ages 16-24, enjoys both thriller and horror genres, and watches for reasons like getting information or being entertained. The document creates fictional profiles representing the target demographic and details changes made to an opening sequence based on the research, such as adding more horror elements and making the main character younger.
Eval 3
The document discusses research conducted on the target audience for a post-apocalyptic film. Research using the website YouGov found that the film "The Book of Eli," which is in the same genre, attracted mostly middle-aged males. Additionally, the audience for the media product will likely be males between the ages of 12-50, as these demographics usually enjoy action films involving fighting and mystery. Elements like the opening scene depicting danger through a "Beware" sign add mystery and intrigue the audience to learn more.
Eval 4 media
The document discusses research conducted on the target audience for a post-apocalyptic film. Research using the website YouGov found that the film "The Book of Eli," which is in the same genre, attracted mostly middle-aged males. Additionally, the audience for the media product will likely be males between the ages of 12-50, as these demographics usually enjoy action and mystery elements. Features like fighting, tension, and mystery will attract viewers interested in both post-apocalyptic and mystery genres.
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5) how did you attract
- 1. 5) How did you Attract/address your audience? Following our questionnaire, we found that our audience like to have a lot of violence, blood and plot twists. This therefore attracted our audience as we rated the opening 16+ so it would make our audience more likely to watch our film due to them knowing there demands. Research we carried out found that Women are more likely to like psychological thrillers as they like the mystery elements of the genre. This is carried out in our film as we always show enigma codes such as the graveyard flashbacks. This would constantly keep the audience question why they are there so we are addressing the audience though are narrative techniques. Lastly we carried out the research which was based on Robert Warshaw theory that an audience will go into the film with previous experience of the same genre. This therefore led to use carrying out research by watching films/trailers such as American Psycho which according to the theory, the audience would recognise our opening as we have similar character traits so the audience would become more passive.