The document summarizes the results of a questionnaire about music listening habits and expectations for music videos. It found that most respondents were female, between 12-21 years old, listened to R&B music, and watched music videos on MTV Base, MTV Hits and KISS. Respondents expected to see performances and different locations in R&B videos and wanted the artist/band name and image on CD covers. Most would prefer for music videos to adhere to rather than subvert genres.

1. Questionnaire Results

2. What gender are you?Female (11)Male (9) The questionnaire was answered by more females than males.

3. How old are you? 12-16 (8)17-21 (9)22-26 (3) 8 9 3 1 The questionnaire was answered by more 12-21 year olds than 22+.

4. What genre of music do you listen to? R&B (8)Hip-Hop (3)Grime (1)Classical (0)Soul (4)Rock (1)Cultural (0)Pop (3) 4 1 3 3 8 4 1 1 The most popular genre of music listened to is R&B, followed by Soul, Hip-hop, Pop, Grime and Rock amongst my target audience. This shows an R&B or Soul video will be most accepted.

5. Do you watch music videos?Yes (16)No (4)If yes, which music channels do you watch most often?MTV Base (5)MTV Hits(4)VH1 (0) KISS (7)Smash Hits (2)Q(1) Other (1) This table clearly shows ¾’s of the people I handed out questionnaires to watch music videos. The most viewed music channels among these people is KISS, MTV Base and MTV Hits. This evidently suggest if I wear to make public the music video I am to produce it would be publish on these three channels.

6. How do you feel about females being portrayed in music videos? Most common answers among the 20 people that completed my questionnaire. - Shouldn’t be represented in a sexual manner.-Need to been seen as performers. - Need to be around some male attention – though this doesn't necessarily mean in a sexual way.- Don’t need to be seen wearing revealing clothing. However, must be wearing fashionable clothing.- Should be wearing some sort of jewellery. - Hair and make-up is a must – but a ‘natural’ look is the best. I will be taking the most common answers among my target audience into consideration when producing the video. This is as it will appeal to them more if they see what is expected from the appearance of females in videos.

7. How do you purchase music?iTunes (10)CD’s from a shop (3)Rent CD’s from a library or music store (1)Use a converter(6) 10 3 1 1 Most people who took part in my questionnaire, purchase their music through iTunes. This is because of the fast growing technology industry. However, some people also use converters which are free and legal. Therefore, if I was to sell the video which I am to produce, I would sell it through iTunes. However, I would also produce some CD’s as people are still purchasing them.

8. What do you expect to see in an R&B music videos? (tick two most expected)Cars (5)Alcohol (2)Revealing clothes(5) Jewellery (6) Different locations (10) Performance (10) Other(2) 5 6 10 2 The majority of people expect to see performance and different locations in R&B videos. These are normally typical conventions, unless the R&B video has some narrative, there may not be as much performance.

9. What do you look for on a music CD cover? (tick two most expected) Title (7)Name of artist/band (20)Image of artist/band(10) Musical instruments (1) Location (1)Special effects (1) Other(0) As most people look for the name of he artist/band and an image of the artist/band on a CD cover. Therefore, when making my CD cover I will certainly have both as its seen as a convention amongst most people.

10. Do you prefer music videos to subvert (Challenge) or adhere (Stick) to genres?Subvert  Adhere Among my target audience, most people would like to see the video adhere to the genre. Therefore, when producing my music video, I will adhere to the codes and conventions of the particular genre. This will make the video more appealing to my target audience.