The document summarizes the results of a questionnaire about music video preferences. It found that the target audience prefers R&B music and watches 2-5 hours of music videos per week, split between online and TV channels. They prefer music videos that follow an actor in a story. The most noticed elements are the storyline/plot and music. The summary suggests focusing on these elements to create an appealing music video.

2.  These are the results from the
questionnaire I conducted, from these
results I can see what my target
audience prefer so I can produce a
music video to their liking.

3. 0
10
00
results
0-15
16-18
19-20
20+

4.  This applies to my music video, as the
results I got from this question is the
target audience I will be appealing to,
therefore meaning that the other results
can be better applied to the creation of
my music video.

5. 9
6
8
7
5
0
results
indie
alternative
Pop
RnB
RnB
Hip Hop

6.  This suggests that the majority of my
target audience prefer RnB music and
therefore for a successful song I should
appeal to this music sector.

7. 8
2
results
yes
no

8.  This shows that the majority of my target
audience regularly watch music videos
and therefore they would expect alot.

9. 0
2
1
5
2
0
hours
less than half
half to 1
1 to 2
2 to 5
5 to 10
10+

10.  This shows that the average time spent
on consuming music videos is 2-5 hours.

11. results
internet
music channels
other

12.  The way my target audience consume
music videos is completely split between
the internet and watching music
channels, this suggests that there isn’t a
domination to how people consume.

13. 6
3
4
0
Sales
following a story using
actors
artist performing
following a story using
artist
other

14.  My results show that my target audience
prefer to watch music videos that follows
an actor in a story, this suggests my
music video would be more successful if I
used an actor in my video.

15. 8
2
42
8
4
results
the music
the actor/actress
the artist
the use of colour
the storyline/plot
the setting

16.  My results show that my audience notice
the storyline/plot and the music in the
music video, therefore I should spend
more time in perfecting these areas in
order to create a music video my
audience will enjoy.

17.  “make it interesting”- anything they
would wish to add
 “mow town” – genre of music they find
interesting
 “Elton John” – genre of music they find
interesting