The document summarizes the results of a questionnaire about music video preferences. The questionnaire found that most respondents were ages 17-20, both males and females listened to many hours of music per week primarily on YouTube, and preferred pop music videos that featured music performances over narrative elements. This provides guidance for the creator to target their new pop music video at late teenagers on YouTube by focusing on music performance scenes.

1. Questionnaire Analysis
For my audience research I decided to
make a questionnaire to give myself an
insight on what peoplelookforwithin a
music video. For thefirst question, I
wanted a simple one to gagea view of
how oldmy audience would generally
be who listen and watch music videos.
As you can see, themajorityof the
peoplewho answered were 17-20 which
means I should tryand market my video
towards lateteenagers.
The next question I asked was the
gender to give myself an insight on
which gender I shouldmarket my
video at. I got my responses from
females however, I hada vast
majorityof males too so I might have
to make it suitableto both genders.

2. I then asked howmany hours theylisten to music to
get a view of whetherpeopleactuallylisten t music
in their own time and for how long.The majorityof
peoplelistento music for many hours with my most
results showing that peoplelistento it 7-10 hours
and 11+ hours as theywere themost popular
choices.
This question, I wanted to get a view of which
platforms peoplelistento music. Most peoplelisten
to music on youtube which is goodfor me as my
product will be published onyoutubeas it will be a
music video. Otherpeopleuse apps such as musi and
groovewith someone also using vinyl.

3. I then asked what is theirfavuoirite music
video. Thiswas to giveme an idea ofwhat
genre and visuals peopleenjoythemost.
There were a lot of r&b, dance but mostly pop
which is goodas that’swhat my music video
genre I willbe doing.
I then asked what peoplewouldexpect to see
within a music video so I would know which is
portraymore in my video.Most peoplesaid
theywould expect to see performance so I have
decided to addmore performance over
narrative.

4. I then asked which type of music people would prefer
to give myself an insight on which genre to do. The
most popular genre was pop which was good as my
video is pop, so this will relate to many people as it is a
popular genre.
The final question I wanted to get an insight of which
techniques people would expect in a typical music video.
This vote was close so I will develop each other shot in
my music video to add variety.