Social media is essentially online conversations between people that are powered by social networks, wikis, blogs and podcasts. It allows for global conversations between customers, candidates, partners and prospects. Most people are now active on social media, spending increasing amounts of time engaged in online conversations. For businesses, it is important to participate in social media because it allows for improved communications, acts as amplified word-of-mouth marketing, and is a force that companies need to embrace.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
A presentation I gave at SAS Global Forum 2010 to a group of user group leaders. It includes a high-level overview of social media trends, and specifics about how particular social channels could be used to communicate and engage with SAS users.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
A presentation I gave at SAS Global Forum 2010 to a group of user group leaders. It includes a high-level overview of social media trends, and specifics about how particular social channels could be used to communicate and engage with SAS users.
Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business. (Presented to the St. Louis Society of Association Executives on Nov. 17, 2009.)
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn.
Presentation created by Jennifer McClure - President, Unbridled Talent LLC and given at the 2011 Minnesota SHRM Conference on October 3, 2011.
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"Bright One
Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter have become the dominant platforms, allowing charities to communicate directly with their supporters using rich and engaging content. But with new platforms on the rise - including social networks like Google+, mobile apps like Instagram, and devices liked the iPad - new and ever more divergent opportunities for stakeholder engagement are becoming apparent.
Whether communicating with donors, funders, government, internally or with 'free agents', charities face bigger challenges - and threats - more than ever. How can charities keep up with new technologies and platforms? What should their strategic approach be to ensure they are making the most of these opportunities? What are the risks and how can these be overcome?
Joomla Continuous Delivery with Docker on Joomla Day Bangkok 2014.
I did demo to show how it looks like on that session too. In case of anyone interested on how I did it. Please check README.md on my repository here https://git.winginfotech.net/continuous-delivery/cd-joomla/tree/master
For whoever wants to see the real demo. Please see it here https://www.youtube.com/watch?v=nFzulhEt3As at the minute around after 19.30. Demo session in Thai and hope there will be a chance that I can do presentation in English soon :)
Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business. (Presented to the St. Louis Society of Association Executives on Nov. 17, 2009.)
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn.
Presentation created by Jennifer McClure - President, Unbridled Talent LLC and given at the 2011 Minnesota SHRM Conference on October 3, 2011.
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"Bright One
Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter have become the dominant platforms, allowing charities to communicate directly with their supporters using rich and engaging content. But with new platforms on the rise - including social networks like Google+, mobile apps like Instagram, and devices liked the iPad - new and ever more divergent opportunities for stakeholder engagement are becoming apparent.
Whether communicating with donors, funders, government, internally or with 'free agents', charities face bigger challenges - and threats - more than ever. How can charities keep up with new technologies and platforms? What should their strategic approach be to ensure they are making the most of these opportunities? What are the risks and how can these be overcome?
Joomla Continuous Delivery with Docker on Joomla Day Bangkok 2014.
I did demo to show how it looks like on that session too. In case of anyone interested on how I did it. Please check README.md on my repository here https://git.winginfotech.net/continuous-delivery/cd-joomla/tree/master
For whoever wants to see the real demo. Please see it here https://www.youtube.com/watch?v=nFzulhEt3As at the minute around after 19.30. Demo session in Thai and hope there will be a chance that I can do presentation in English soon :)
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Social Media head start for Property professionals, Estate Agents, Investors. This Introductory session was delivered to Property Face 2 Face at Lace Market Hotel on 17 Feb 2011 by Caron Lyon @pcmcreative
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
Staff training presentation for the purposes of educating staff on importance of incorporating social media into their professional roles and projects.
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Using the Concept of Search/Social To Find a JobJulie Ziemelis
How to use the concept of search and social to find a job, specific sites to get an internet presence for free and tips for using social media to find a job!
16. Reason #1 BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
17. Reason #2 BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
18. Reason #3 BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. (68% - 64%) Email Marketing and Email List Manager | Mail Chimp Free email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.
19. Reason #4 BECAUSE, TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
24. Let’s begin with what we HAVE done “NPA Central” – a community for NPA members
25.
26. 90% of consumers are using social media but only 50% of B2B marketers are using social media FACT: SOCIAL MEDIA PLAYTIME IS OVER. *Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
27. create more utility be bigger that what you seem Offer talkable surprises (create insider moments) answer latent but important questions communicate through real stories and real people amplify unique moments in time calenderize your conversations identify your company voices (show the real people) curate content along with creating it 9 reasons to implement social media
28.
29. a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.
30. time is needed to experiment and explore what works for us.
31. even more time is needed to interact and engage with our audience. this is the critical component.
32. the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”
33.
34. it will be about one-to-one communication/exchange/marketing.
35. it will be a focus on the individual and solving their problems.
36. it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.
37. 2 foot = desktop, 1 foot = mobile, 10 foot = google TV
62. link to other communities (track with bit.ly)Tools - bit.ly | a simple URL shortener The bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar Zendesk Integrates Twitter Into Customer Service App - PCWorld ... Jul 13, 2010 ...Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.
69. reach engagement candidates Are people sharing your content or is it all direct hits? Google optimization – daily ranks Review and monitor www.compete.com http://siteanalytics.compete.com/npaworldwide.com+topechelon.com/
80. the lighter side of social media it has been said that linkedin is like going to the office, facebook is like going home, and twitter is like going to the bar! http://www.facebook.com/ http://www.youtube.com/watch?v=srD7bEU9MXA