Many businesses have an offline experience for their customers, be it a shop, a restaurant, or just offline advertising and engagement. Looking at some key industry trends and the relationship between online and offline, it is clear that all marketing activity should be sewn together through content and a good overarching strategy. It is becoming increasingly challenging for businesses to integrate offline experiences with online communications, while maintaining a consistent brand image and messaging. Matthew and Rachel will be discussing how marketing has developed in this direction.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Digital marketing definition.
What do the benefits of digital marketing consist of?
The 4E framework for digital marketing.
The wheel of social media engagement.
What is SEO?
Online marketing.
engage their customers.
Digital marketing campaign.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Digital marketing definition.
What do the benefits of digital marketing consist of?
The 4E framework for digital marketing.
The wheel of social media engagement.
What is SEO?
Online marketing.
engage their customers.
Digital marketing campaign.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
It is more critical than ever for b2b companies to leverage digital channels and tactics to reach customers and let the right customers reach them in very long-lead-time sales cycles and big ticket purchases.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Digital marketing and the basic tools used digital marketing. Digital marketing is one main trend in the marketing field. With the change in technology we need the basic knowledge of marketing using digital platforms.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
Driving Repeatable Business Innovation: The Vision to Action LifecycleMindjet
The current generation of Social Business tools has missed
a huge opportunity to impact business innovation and
results. By focusing on functionality that emphasizes
communications, they’ve omitted the required structure
and process needed to meaningfully affect the business.
In this presentation, we take you through the Vision to Action Lifecycle, and explain why a holistic approach to innovation can create repeatable, tangible results for your business.
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
Research from Econsultancy shows that 55% of consumer and 60% of B2B brands are planning to increase their content marketing spend in the next twelve months. But how can you be sure you're going to see a return on that investment?
If you missed Quill founder and CEO, Ed Bussey presenting at the Digital Marketing Show then get the slides here. Ed discussed how content can be used to reach, acquire and retain customers. His presentation also defined the importance of measuring and benchmarking content in the same way as any other marketing activity and highlighted some key metrics that make this possible.
The Organic Approach: Powering Product Discovery and Creating Content That Co...Tinuiti
When thinking about driving revenue from Instagram, the mind often jumps to paid campaigns. But brands that aren’t harnessing the potential that organic initiatives have to produce ROI on Instagram, are missing a huge opportunity to connect with and convert their audience. Learn about the formats, technologies, and strategies that can help brands to leverage the channel in the right ways to produce meaningful, monetary results.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
It is more critical than ever for b2b companies to leverage digital channels and tactics to reach customers and let the right customers reach them in very long-lead-time sales cycles and big ticket purchases.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Digital marketing and the basic tools used digital marketing. Digital marketing is one main trend in the marketing field. With the change in technology we need the basic knowledge of marketing using digital platforms.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
Driving Repeatable Business Innovation: The Vision to Action LifecycleMindjet
The current generation of Social Business tools has missed
a huge opportunity to impact business innovation and
results. By focusing on functionality that emphasizes
communications, they’ve omitted the required structure
and process needed to meaningfully affect the business.
In this presentation, we take you through the Vision to Action Lifecycle, and explain why a holistic approach to innovation can create repeatable, tangible results for your business.
Designed to assist in the marketing planning process, this report contains responses from over 100 marketing and management professionals from various industries within the B2B market. With stats on investments, lead sources and ROI, this report is a valuable tool in evaluating your own marketing strategy.
Research from Econsultancy shows that 55% of consumer and 60% of B2B brands are planning to increase their content marketing spend in the next twelve months. But how can you be sure you're going to see a return on that investment?
If you missed Quill founder and CEO, Ed Bussey presenting at the Digital Marketing Show then get the slides here. Ed discussed how content can be used to reach, acquire and retain customers. His presentation also defined the importance of measuring and benchmarking content in the same way as any other marketing activity and highlighted some key metrics that make this possible.
The Organic Approach: Powering Product Discovery and Creating Content That Co...Tinuiti
When thinking about driving revenue from Instagram, the mind often jumps to paid campaigns. But brands that aren’t harnessing the potential that organic initiatives have to produce ROI on Instagram, are missing a huge opportunity to connect with and convert their audience. Learn about the formats, technologies, and strategies that can help brands to leverage the channel in the right ways to produce meaningful, monetary results.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
The rise of E-Commerce has heightened the need for retail property owners and shopping centre managers to maximise the value of their assets.
Experian FootFall’s Site Analytics for Shopping Centres has been created specifically for the retail property sector, to create greater understanding of consumer behaviour and pinpoint where return on investment is and isn’t being generated.
We recognise that improving asset performance involves a lot more than just footfall and tenant sales. In fact, our platform captures all of your business data, giving you true insight into what is affecting performance – such as footfall, sales, costs, staffing, weather, marketing, car-parking and commercialization.
New Site Analytics interface for mobile – empower centre managers to make actionable real-time decisions that drive centre performance.
Our brand new Global Fashion Conversion Trends Report 2014 provides insight into conversion patterns across 21 countries worldwide, delivered to your inbox.
In 2014, Australia had the highest average conversion rate in the Asia Pacific region for mid-market fashion retailers followed by Hong Kong and Japan.
Experian FootFall is the global leader in the provision of retail and shopping centre data and analytics.
Our market-leading solutions & services enable retailers and shopping centres to understand their customers inside and out, in order to increase revenue and improve profitability through actionable insight. For further details, please feel free to contact me at daisuke.nakayama@au.experian.com
A presentation about the scope of footfall analysis is shown under SCI P354. In tandem with the theory, a case study example of a very thin slab (i.e. Comflor 60 130mm) is also examined on Robot Structural Analysis 2015 under four (4) different structural arrangements. Through the FE approach, the Resonant Response Factors are presented for each case, providing a good reflection of the solution and the mitigation measured that should be sought for slab vibrations under walking load.
Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall ...PerformanceIN
For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative.
Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves.
Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.
To accompany the four P's of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.
Quick look at the top trends for the year
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Digital Marketing Courses are an advance and practical course with Modules that include the Digital marketing right from the Basics to the Advance (Include Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Affiliate Marketing, Pay Per Click Advertising, Email Marketing, Google Analytics & much more) to help the aspirants to learn, to experience and to implement their best ideas using 100+ Live Tools which are used by industry experts.
Live training sessions help digital marketing aspirants to understand the nuances of topic in depth. The live sessions throughout the digital marketing courses for every Topic will help to learn & practice the core digital marketing skills and will prepare one for upcoming challenges.
Apart from Learning the most rewarding skills of digital marketing & Implementing the techniques and tactics on live projects during the marketing courses, Learn how to exploit the growth, Handle Client & Manage the Projects.
On completion of course one have excellent opportunity to get promoted & get a high package or there is huge pool of opportunities to earn and grow as freelancer or to launch a startup.
Digital Marketing Professional can discuss their live projects while pursuing the course.
DSOM has one of the most Best digital marketing courses in Dehradun. The Digital marketing course provides training for Google certifications. They have a course completion certificate from Dehradun school of online Marketing.
They have interactive online classrooms with flexibility in learning methods. The Digital marketing course aims to bring out the hidden talents in individuals and make them proficient digital marketing professionals.They help to provide you with an understanding of how to create and sustain your brand in the web space.You have plenty of live projects to implement your understanding of the digital marketing world. There are several case studies and reference materials with free tools available at your disposal.
The 100% Placement Assistance & career counselling for Graduates & Under Graduates help you to find suitable jobs and positions. The Course have a module that help you to prepare for Interviews, Writing Resume & Fills out Job applications forms etc. Free digital marketing certification from google, Facebook, HubSpot, etc. will be add on to the CV.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
SearchCon 2015: Digital Strategy Elevating Your PerspectiveConcise Path
Marketers are unclear as to what works for them digitally because of gaps in strategy, execution, skills, and technology. Here is how you can help elevate your perspective to connect Digital to reality.
State of the Industry Survey Presented by ChangoDigiday
In this session, Chango will present the findings of a new study conducted with Digiday to better understand how brands and agencies are incorporating programmatic practices into their strategies. The findings will reveal the scope of marketers that have adopted the programmatic approach, as well as insight into the specific marketing goals for which they are leveraging the approach and seeing the greatest impact. Furthermore, the results also provide an understanding of how data-driven marketers plan to refine and update their programmatic efforts in the upcoming year.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
You can find the entire slide deck from 4Ps Marketing's annual conference, Digital EDGEucation 2015. Hosted from Google UK in London on the 11th February, the 4Ps team and Friends of 4Ps presented a whole wealth of presentations about the latest in Search Marketing.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Similar to Driving Offline Footfall through Online Marketing – Matt Phelan & Rachel Kneen (20)
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
Working better together: client & agency relationships4Ps Marketing
Clare Higgins from Selfridges and Michelle Athersmith from 4Ps Marketing discuss how clients and agencies can get the most out of their working relationships.
Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.
Google's take on Developing a Marketing Strategy4Ps Marketing
Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.
How does Hummingbird affect your business4Ps Marketing
Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
18. Email Marketing
A recent study showed
that
27% of email is now opened on a mobile device
, so companies need to
make sure they are taking
advantage of this fact.
20. Search Behaviour | SEO
Year-on-year search activity has increased by 18% with over 400 million
more visits going to search engines in January 2013 than in January 2012.
30. The Marketing Shift
• Online Marketing became brilliant because it was
trackable.
• It’s now NOT about who can shout the loudest
• It’s now about who can educate their audience
about their products and services
• Using marketing channels to consistently engage
and re-engage
• It’s about talking to your customers and prospects in
the way they want to be talked to; in the right way,
at the right time, with the right message.
31. Final thought
“End of the digital beginning as companies
reshape and retool for life in the new normal“
(PWC outlook for 2013-2016)
32. Any Questions?
@4PsMarketing #4PsEDGE
@Matthewphelan & @Rachel_4Ps
Over the past few years in marketing, we have noticed a consistent shift towards more digitally savvy marketers, which is great. However, this year, 2013, we, as digital marketers, we have also noticed a problem. Businesses aren’t moving quick enough. So, before we can talk about how to drive footfall through digital marketing, we need to first explain the trending problem we have come across, show how we can eleviate that problem, and then show how that will naturally start to increase the footfall through digital marketing, through building consumer trust.
Marketing should now be thought of as digital marketing, all forms of marketing, should be in some way digital, to allow it to be trackable, but also to make it the most effective and engaging form of marketing it can be for your audience. Making marketing trackable, is yes good, but making it funnell through the pipeline to the bottom line is even more important, and that’s why digital is so important. There’s no point in marketing being trackable, if it’s not engaging, and there’s no point marketing being engaging if it’s not trackable. So, digital marries these two things up amazingly well.
The difficulty of talking about online and offline marketing, is that marketing has developed so much over the past few years, that we no longer want to talk about these separate ‘alternating’ forms of marketing, but we want to talk about Digital. Marketing has shifted significantly over the past few years. The more traditional ways of marketing have developed into more tech-savvy activites; allowing the activity to be trackable, more traditional activity has taken a back seat, or has it? As
With so many new products, and new outlets, and new ways of shopping, consumer trends are constantly changing and developing. The lines between offline and online shopping are changing; showing that consumers are bringing their online behaviour into the shops, to compare prices, but also to familiarise themselves with the products before they buy. This image shows that 44% of consumers research online and buy products online 17% of consumers visit a store first and then purchase online 51% of consumers research online and visit a store to purchase 32% of consumers research online, visit a store to view a product, then return online to purchase. It might be an obvious point to make, but, consumers have to have trust in every touch point that they make in your purchase funnel with your brand, from the research stage, to online, to store, as well as all of the touchpoints in between, in order to commit to that purchase. So despite the faster paced world we live in, everyone is more cash careful, AND consumers are also taking advantage of all of the available outlets to them, in order to make the purchasing process harder for the brand. The brand has to work harder to commit that consumer to make that purchase. And that is where the marketers role is so important.
The shift in marketing is becoming increasingly obvious; that marketers are looking to spend more in digital in 2013, and that is the right path to follow. However….the problem we have come across, needs to be addressed, before we can approach driving footfall through digital, because really it should be driving footfall through marketing.
As marketing has developed over the years, businesses have acknowledged that they need to be doing print advertising, creative design to bring their marketing activity to life, and they know they need to be in the press so people are reading about them, billboard advertising so that customers can see their brand, and more recently social media, SEO, and Online advertising. Each department are working in silos, towards different KPIs, towards different objectives, when really, we need to bring them back to basics. We need to align each of the departments towards one objective, and that doesn’t mean everyone should be trying to generate sales, but each area should be using the same content, and focused towards each area of the sales funnel, with the end goal in sight. Each department needs to have a domino effect on the next, not all working in different ways, using different content; it’s ineffective and inefficient. Surely, the business has one objective; to generate more revenue, so why are all of these departments not working as one team, towards one objective, and integrating their efforts?
So, aligning offline and online marketing efforts, means that integrating all marketing campaigns, so they’re providing your consumers and potential consumers with relevant content, in a way they’re more likely to respond.
You need to give consumers a reason to come to your store. If they can take a bit of your store home with them, and you gave them an experience they can’t get online, they’ll come to your store and share their experience online.
Serving the right message to the right people, at the right time, at the most likely time to purchase as part of the purchase funnel, with calls to action to encourage customers to buy. by Knotice
40% of consumers report that videos increase their likelihood of making a purchase on a mobile device Clear call to action within the YouTube channel to take them to the website to purchase from their Christmas range. They are also reemphasising the fact that they are ‘in-store, online and mobile’ as they do consistently across any marketing activity they implement. It’s all part of the story.
Twitter Party with Alice Temperley. Fashion bloggers Bringing the designer to the forefront of the brand, through social media, and provides John Lewis with PR material, and encouragement of twitter followers, as well as being a cheap way of sales for Alice Temperley clothing, through John Lewis stores, online and offline, and for Alice Temperley too. It’s this kind of innovation that is simply wonderful to the consumer because it brings that trust between designer, outlet and consumer for very little cost. And using incentives like accessories, to encourage engagement, and to encourage the use of the hashtag – pure brilliance.
We as marketers need to react to the way in which consumers are interacting with us as brands through both online and offline marketing channels. We need to look at the data they are giving us, and see how they want to be marketed to, when, and through which channel? If you integrate offline – make it trackable – make it digital – and you can
The difficulty of talking about online and offline marketing, is that marketing has developed so much over the past few years, that we no longer want to talk about these separate ‘alternating’ forms of marketing, but we want to talk about Digital. Marketing has shifted significantly over the past few years. The more traditional ways of marketing have developed into more tech-savvy activites; allowing the activity to be trackable, more traditional activity has taken a back seat, or has it? As