This document discusses digital marketing and the opportunities it presents. It outlines some of the key differences between traditional and digital marketing, noting that digital marketing allows for more interconnected, integrated, and individualized approaches. It then provides an overview of several important digital marketing tactics, including search engine optimization, pay-per-click advertising, social media marketing, content marketing, and mobile apps. It emphasizes that digital marketers need qualities like curiosity, creativity, and the ability to collaborate. The document concludes by stressing the importance of having an overall digital marketing plan that connects strategy, tactics, and metrics.

1. Digital Marketing
An Ocean of
Opportunities

5. Is traditional
marketing
obsolete?

6. Traditional versus Digital
Marketing
Interconnected
Integrated
Individualized

7. Digital is everywhere…
and that also is the biggest
challenge.

9. You have to…
Connect
Convince
Collaborate

10. The winners will be those
marketers who can hold the
customer’s
ATTENTION
the longest

11. And to do that you need to…
Engage
Entertain
Educate

12. Qualities for a great digital
marketer
Curiosity
Creativity
Co-Creator

13. The Tools of the trade

14. Websites / Microsites

15. Web Design Keys
Great design
Loads Fast
Easily Navigable
Tons of great information
Ability to get in touch
Search Engine Friendly
Responsive

16. Search Engine Optimization
Also known as getting in bed
with Google.

18. SEO Process
Identify Keywords
Interesting & Relevant Content
Search Engine Friendliness
Promote the website link

19. Pay Per Click Marketing
Ads Banners

20. PPC Process
Identify Channels
Create interesting ads (text or banner )
Create landing pages
Measure response and fine tune

21. Social Media
Engagement

22. Social Media Process
Identify Resources
Planning A Schedule
Creating a Response Policy
Measuring & Fine Tuning

23. Content Marketing
Blogs Newsletters Webinars
Becoming the subject authority
source.

24. Mobile Apps
Other digital channels
Kiosks
Digital Ad
Screens

25. Putting Everything
Together…remember
The Plan

26. Components of the Plan
Strategy
Tactics
Metrics

27. Questions