Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
Understanding and reporting marketing revenue performance often require cumbersome and manual processes, such as pulling data from siloed systems, patching together reports, and relying on analysts. Whether it’s preparing for a QBR or defending budget, marketers need immediate ROI insights into each channel and program—when it matters the most. Join us to see why Marketo Performance Insights (MPI) is changing the way Marketing does revenue and campaign attribution throughout the industry.
In this webinar, you’ll learn first-hand how to:
- Explore critical performance metrics right at your fingertips
- Leverage data to optimize channel mix and marketing spend
- Easily showcase your team's success to the C-Suite
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
www.klipfolio.com/marketing
www.stratigent.com
Watch the video: https://youtu.be/O1Z10OiMm0k
In this webinar, you will learn/see:
- Why marketers need digital dashboards - The CMO’s perspective
- How to save countless hours of putting management reports together with a marketing dashboard
- The top marketing metrics and KPIs you need to be tracking in your dashboard
- How to make a marketing dashboard project a success
- A live demo of a marketing dashboard
Ready to build a lead scoring program? While there are many ways to go about it, RingLead and SnapApp created this infographic to provide one lead scoring hierarchy to get you on your way.
Learn more at http://ringlead.com/lead-scoring-infographic & http://snapapp.com.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
Understanding and reporting marketing revenue performance often require cumbersome and manual processes, such as pulling data from siloed systems, patching together reports, and relying on analysts. Whether it’s preparing for a QBR or defending budget, marketers need immediate ROI insights into each channel and program—when it matters the most. Join us to see why Marketo Performance Insights (MPI) is changing the way Marketing does revenue and campaign attribution throughout the industry.
In this webinar, you’ll learn first-hand how to:
- Explore critical performance metrics right at your fingertips
- Leverage data to optimize channel mix and marketing spend
- Easily showcase your team's success to the C-Suite
Klipfolio The 8 must have metrics for your marketing dashboardKlipfolio
www.klipfolio.com
This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.
Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
www.klipfolio.com/marketing
www.stratigent.com
Watch the video: https://youtu.be/O1Z10OiMm0k
In this webinar, you will learn/see:
- Why marketers need digital dashboards - The CMO’s perspective
- How to save countless hours of putting management reports together with a marketing dashboard
- The top marketing metrics and KPIs you need to be tracking in your dashboard
- How to make a marketing dashboard project a success
- A live demo of a marketing dashboard
Ready to build a lead scoring program? While there are many ways to go about it, RingLead and SnapApp created this infographic to provide one lead scoring hierarchy to get you on your way.
Learn more at http://ringlead.com/lead-scoring-infographic & http://snapapp.com.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
Bend Digital Marketers: Analytics for Decision MakingKatie M. Smith
Katie M Smith's workshop for Bend Digital Marketers March 2016, showing how visualizing and automating insights can assist marketers with making decisions & proving value.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
As demand for Marketo experts increases, we recognize the need for users to demonstrate their expertise and proficiency in Marketo. We have expanded our certification program offerings to meet this demand. In this webinar our experts will share tips on exam preparation and success.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
How to Measure Content Marketing ROI For Each Stage of the FunnelBrightFunnel
What are you getting out of your content marketing efforts at each stage of the funnel? This presentation walks you through how you can use measurement to find out!
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer ...BrightFunnel
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you can optimize your efforts throughout the funnel.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Bend Digital Marketers: Analytics for Decision MakingKatie M. Smith
Katie M Smith's workshop for Bend Digital Marketers March 2016, showing how visualizing and automating insights can assist marketers with making decisions & proving value.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
As demand for Marketo experts increases, we recognize the need for users to demonstrate their expertise and proficiency in Marketo. We have expanded our certification program offerings to meet this demand. In this webinar our experts will share tips on exam preparation and success.
Integrating Marketing Automation into Your Technology StackMarketo
If you’re looking to arm your marketing team with a marketing automation platform, you’ll likely want to understand how it fits into your existing IT environment and what an implementation will look like.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, for our 15-minute IT Architecture Chat to learn how Marketo’s Engagement Marketing Platform integrates seamlessly into your complex systems landscape, supporting often challenging scenarios like a multi-CRM environment and the enrichment of BI with marketing performance data.
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
How to Measure Content Marketing ROI For Each Stage of the FunnelBrightFunnel
What are you getting out of your content marketing efforts at each stage of the funnel? This presentation walks you through how you can use measurement to find out!
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer ...BrightFunnel
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you can optimize your efforts throughout the funnel.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Vanity vs Actionable metrics: Data Led Program Episode 1Joseph Karim
This is the first episode of the Data-led Program; cohosted by InnerTrends and Market 8; to see the full program check out the episodes here:
https://www.market8.net/data-led-growth-program/episodes
You will learn:
What are Vanity Metrics?
What are Actionable Metrics?
Define Your Product’s Actionable Metrics
Align Your Team Around These Metrics
Track Your Progress
Identify Opportunities
If you'd like to have your SaaS company reviewed sign up for your chance to win a 2-hour workshop:
https://www.market8.net/data-led-growth-program/apply-free-workshop-decision-lp
In our session we’ll dive into:
Your product, how it works, and how it makes your users successful
Which metrics you’re tracking, how you’re currently tracking them and what you should be tracking
Defining your product’s actionable metrics
Aligning your entire team around the metrics that matter, and assigning responsibilities
Dive into your funnel, and diagnose your biggest growth problem
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. In this webinar we will share best practices regarding the KPIs that can be used to track customer journey success.
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
You can find the entire slide deck from 4Ps Marketing's annual conference, Digital EDGEucation 2015. Hosted from Google UK in London on the 11th February, the 4Ps team and Friends of 4Ps presented a whole wealth of presentations about the latest in Search Marketing.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
Working better together: client & agency relationships4Ps Marketing
Clare Higgins from Selfridges and Michelle Athersmith from 4Ps Marketing discuss how clients and agencies can get the most out of their working relationships.
Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.
Google's take on Developing a Marketing Strategy4Ps Marketing
Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.
How does Hummingbird affect your business4Ps Marketing
Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Do you know the real story your data is telling you?
1. 12th Sept 2014
4Ps Marketing
Do you know the real story your
data is telling you?
@4PsMarketing
@ehaslam
#4PsInsights
2. Agenda
Introduction – setting the scene
Planning
What tools in Universal Analytics you can use?
Summary
My Tips
Questions
3. Introduction
Who here has ever been presented with a massive Excel
document and had to sift through sheets of data to find your
nugget of information?
Are you ever asked to find out a crucial piece of information for
a meeting that’s in 30 minutes?
Would your Content Team know how much they contribute to
your revenue?
6. What is a Measurement Plan?
The 5 Steps of your Measurement Plan:
1. Set your business objectives
2. Strategies and tactics
3. Choose KPIs
4. Segments
5. Targets
7. Measurement Plan + Em’s Step
1. Define who all your stakeholders are
2. Set your business objectives
3. Identify strategies and tactics
4. Choose KPIs
5. Segments
6. Targets
8. Who Are Your Stakeholders?
Possible Stakeholders
Investors
CEO
Marketing Directors
Content Team
Merchandising
IT
Account Managers
Financial Director
9. Defining Who Needs What – B2C
Sales
CEO
Revenue
Sales &
Revenue
by product
Account
Manager
Landing
Pages
Individual
Marketing
Channels
10. B2C KPIs & Insights
KPI
Sales
CEO Insight
Insight: Sales were up month on month by 3% from our summer sale.
Action: Create a segment of new customers to use in a remarketing
campaign
Impact: Increase repeat business activity
Account Manager Insight
Insight: Sales were down in the jackets product category due to
seasonality as we move into summer.
Action: Run an end of season clearance sale
Impact: Clear remaining stock and make additional revenue
11. B2C KPIs & Insights
KPIs
Revenue
CEO
Insight: Revenue is in-line with our Year on Year seasonality
Action: Look for any seasonal dips coming up and plan marketing
accordingly
Impact: Pre-empt seasonal decline in revenue
Account Manager
Insight: PPC campaigns with deep linked landing pages increased
paid search revenue by 5% on last month.
Action: Review the landing pages of up and coming campaigns.
Impact: Better user experience and increased conversions
12. Defining Who Needs What – B2B
Leads
Generated
CEO
Lead – Sale
Conversion %
Which brochures
were downloaded
Account
Manager
Which forms
were
submitted
Phone calls
made vs.
answered
13. B2B KPIs & Insights
KPI
Lead generations
CEO Insight
Insight: Leads are up 2.1% this quarter after streamlining the main
enquiry form.
Action: Repeat this with our remaining forms.
Impact: Increased form submissions and decreased abandonments
Account Manager Insight
Insight: Brochure downloads from mobile Organic search are up on
last quarter.
Action: Ensure all our brochures on the site are mobile and tablet
friendly and run PR campaign on it
Impact: Increased leads from mobile and tablet users
14. B2B KPIs & Insights
KPIs
Revenue
CEO Insight
Insight: Revenue is down month on month after changing our phone
call tracking system
Action: Run in-house training on the new system.
Impact: More calls answered and completed successfully
Account Manager Insights
Insight: More customers upgrading from the demo to full products
online from email marketing
Action: Do further analysis on demographics of customers upgrading
and tie back into PPC Campaigns
Impact: Larger volumes of upgrades
15. Defining Who Needs What – B2C & B2B
Error
Messages
IT
Drop outs
on
payment
page
Page Load
Speed
Mobile
Site
17. What Tools Are Available?
Now you’ve defined who in your business needs what data how do
you create all of these different buckets?
Segments
Custom Reports
Dashboards
Shortcuts
Enhanced Ecommerce
Query Explorer
API
18. Segments
Segments are customised filters that let you create subsets of data.
Create segments on a session or user basis
Create up to 1000 segments per account and 100 per user, per
view.
They can be used in remarketing lists
Based on demographics, technology, behaviour, traffic sources
to name a few.
19. Custom Reports
A custom report is a report that you create outside of what
Google Analytics provides as standard.
You pick the dimensions and metrics
Decide on the display.
Also add filters.
20. Dashboards & Shortcuts
Dashboards display summaries of different reports
Monitor many metrics at once
Perfect for top level reporting
Create up to 20 dashboards
Create a shortcut for any standard
report you then tailor
21. Enhanced Ecommerce
A brilliant new addition to Universal Analytics.
Impressions, views and clicks on products
Performance of promotions
Refunds
Flow through the checkout funnel
Flow through the whole shopping journey
Adds to cart and removals
Coupons and vouchers redeemed
22. In Summary - Our 3 Questions
1. Who here has ever been presented with a massive Excel
document and had to sift through sheets of data to find your
nugget of information?
Planning Stakeholders
23. In Summary – Question 2
2. Are you ever asked to find out a crucial piece of information
for a meeting that’s in 30 minutes?
24. In Summary – Question 3
3. Would your Content Team know how much they contribute to
your revenue?
SEGMENTS
25. My Tips
Planning is crucial
Think of your business as a whole
This process is never finished – use the insights
Make time to play with your analytics tool
Talk to each other
26. Any Questions?
Get In Touch:
Web: http://www.4PsMarketing.com
Tel: 0207 607 5650
Twitter: @4PsMarketing
@ehaslam