Digital marketing
● Digital marketing definition.
● What does the benefits of digital marketing consist of.
● The 4E framework for digital marketing.
● The wheel of social media engagement.
● What is SEO?
● Online marketing.
● engage their customer.
● Digital marketing campaign.
Digital marketing definition
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium.
the benefits of digital marketing
The 4E framework for digital marketing.
● Excite the customer.
● Educate the customer.
● Experience the product or service.
● Engage the customer.
The wheel of social media engagement.
SEO or search engine optimization
Search engine optimization is the process of increasing the quality
and quantity of website traffic by increasing the visibility of a
website or a web page to users of a web search engine. SEO refers
to the improvement of unpaid results and excludes direct
traffic/visitors and the purchase of paid placement.
Online marketing
● Core goals.
● Context elements.
● Content.
● Community.
● Communication.
● Commerce.
● connection.
How do firms engage their customer
● Listen.
● Analyze.
● Do.
Digital marketing campaign.
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Digital marketing

  • 1.
  • 2.
    ● Digital marketingdefinition. ● What does the benefits of digital marketing consist of. ● The 4E framework for digital marketing. ● The wheel of social media engagement. ● What is SEO? ● Online marketing. ● engage their customer. ● Digital marketing campaign.
  • 3.
    Digital marketing definition Digitalmarketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.
  • 4.
    the benefits ofdigital marketing
  • 5.
    The 4E frameworkfor digital marketing. ● Excite the customer. ● Educate the customer. ● Experience the product or service. ● Engage the customer.
  • 6.
    The wheel ofsocial media engagement.
  • 7.
    SEO or searchengine optimization Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
  • 8.
    Online marketing ● Coregoals. ● Context elements. ● Content. ● Community. ● Communication. ● Commerce. ● connection.
  • 9.
    How do firmsengage their customer ● Listen. ● Analyze. ● Do.
  • 10.