Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE
SEO 2015 / Early 2016 Perspective & StrategyJames Allen
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
This document discusses digital marketing strategies, specifically around keywords and social media. It provides an overview of how Google works and the importance of keywords for search engine optimization. Key points include:
- Keywords are words or phrases that represent what a business does and help Google determine where a site should rank. Both short-tail and long-tail keywords are important, though long-tail tend to have less competition.
- Social media provides opportunities to engage customers, monitor conversations around a business, and generate leads. Tools can help with both active and passive listening on social media to find discussions around target keywords.
- Measuring results is important to determine the effectiveness of digital marketing strategies like content creation and social media use.
An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.
Digital Tools for Launching New VenturesKona Company
Digital Strategy - including SEO, SEM and Social Media Marketing - to launch a new venture. Presented to Northwestern University's Kellogg School of Management. October 12, 2015
SEO 2015 / Early 2016 Perspective & StrategyJames Allen
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
This document discusses digital marketing strategies, specifically around keywords and social media. It provides an overview of how Google works and the importance of keywords for search engine optimization. Key points include:
- Keywords are words or phrases that represent what a business does and help Google determine where a site should rank. Both short-tail and long-tail keywords are important, though long-tail tend to have less competition.
- Social media provides opportunities to engage customers, monitor conversations around a business, and generate leads. Tools can help with both active and passive listening on social media to find discussions around target keywords.
- Measuring results is important to determine the effectiveness of digital marketing strategies like content creation and social media use.
An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.
Digital Tools for Launching New VenturesKona Company
Digital Strategy - including SEO, SEM and Social Media Marketing - to launch a new venture. Presented to Northwestern University's Kellogg School of Management. October 12, 2015
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Li...Venchito Tampon
This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net
Life after launch: Make your website fast, discoverable, and secureSkyhook Interactive
Website maintenance isn't sexy but it's important. Think of it as the "blocking and tackling" of digital marketing. Here are the things you MUST do to begin, monthly tasks, and semi-annual plans to succeed.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
The 2015 South Yorkshire Search Marketing ConferenceObjectiveAgency
The document summarizes key topics from the South Yorkshire Search Marketing Conference 2015, including:
1) The evolution of search marketing from 1994 to 2015, how search algorithms and social media have changed search results.
2) Various sessions at the conference covered creating great content, the importance of mobile, pay-per-click advertising, and a specialist panel.
3) Speakers discussed how search marketing has become more content-driven and reflective of real user behavior, and emphasized creating engaging content and building trust online through expertise.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Digital PRs: How To Report Like a Tech SEOHannahAdams34
The document discusses how to incorporate search engine optimization (SEO) metrics into digital PR reporting. It recommends including metrics such as the number of keywords that improved their ranking positions or are now on the first page of search results as a result of the PR activities. It provides tips on gathering the necessary data, such as obtaining keyword lists from clients, using keyword research tools, and tracking rankings over time in Google Search Console or with paid tools. The goal is to quantify the SEO impact of digital PR work for clients, stakeholders, and when pitching new business.
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
The document discusses issues around duplicate content and topics in SEO. It advocates defining the best landing page for search engines to rank and reinventing how category pages are approached. The author wants to convince the reader that the industry needs to be braver with canonicalization, reinvent category pages, and better define ranking pages. It provides examples of topic modeling approaches for an underfloor heating keyword and a guide approach for a functional skills keyword that led to increased traffic and conversions.
Google 101 - Analytics, AdWords, Webmaster Tools and Places, FSC Interactive
The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising.
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...FSC Interactive
The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising campaigns.
1) Semantic search allows users to ask natural language questions and receive relevant results that understand context by utilizing things like synonyms and related terms rather than just keyword matching.
2) Google prioritizes trust, reputation, authority, relationships, and rich semantic content over exact keyword matching and manipulative link building from untrusted sources.
3) SEO requires a focus on creating valuable, in-depth content while establishing authority in your industry through earned links and citations rather than talking primarily about your own business.
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
ACE Innovation Services aims to accelerate the commercialization of Aalto University's research competencies. It uses a key account model and innovation management process to drive innovations, take risks, encourage researchers, and increase awareness among markets. The process involves stakeholders from Aalto communities and departments, evaluates proposals, and develops concepts and validations that can lead to start-ups, licenses, or intellectual property applications. It has targets for the number of new cases and applies decision-making principles to efficiently realize project value, which can result in net income from start-ups, licenses, or background licenses.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Li...Venchito Tampon
This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net
Life after launch: Make your website fast, discoverable, and secureSkyhook Interactive
Website maintenance isn't sexy but it's important. Think of it as the "blocking and tackling" of digital marketing. Here are the things you MUST do to begin, monthly tasks, and semi-annual plans to succeed.
Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
The 2015 South Yorkshire Search Marketing ConferenceObjectiveAgency
The document summarizes key topics from the South Yorkshire Search Marketing Conference 2015, including:
1) The evolution of search marketing from 1994 to 2015, how search algorithms and social media have changed search results.
2) Various sessions at the conference covered creating great content, the importance of mobile, pay-per-click advertising, and a specialist panel.
3) Speakers discussed how search marketing has become more content-driven and reflective of real user behavior, and emphasized creating engaging content and building trust online through expertise.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Digital PRs: How To Report Like a Tech SEOHannahAdams34
The document discusses how to incorporate search engine optimization (SEO) metrics into digital PR reporting. It recommends including metrics such as the number of keywords that improved their ranking positions or are now on the first page of search results as a result of the PR activities. It provides tips on gathering the necessary data, such as obtaining keyword lists from clients, using keyword research tools, and tracking rankings over time in Google Search Console or with paid tools. The goal is to quantify the SEO impact of digital PR work for clients, stakeholders, and when pitching new business.
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
The document discusses issues around duplicate content and topics in SEO. It advocates defining the best landing page for search engines to rank and reinventing how category pages are approached. The author wants to convince the reader that the industry needs to be braver with canonicalization, reinvent category pages, and better define ranking pages. It provides examples of topic modeling approaches for an underfloor heating keyword and a guide approach for a functional skills keyword that led to increased traffic and conversions.
Google 101 - Analytics, AdWords, Webmaster Tools and Places, FSC Interactive
The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising.
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...FSC Interactive
The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising campaigns.
1) Semantic search allows users to ask natural language questions and receive relevant results that understand context by utilizing things like synonyms and related terms rather than just keyword matching.
2) Google prioritizes trust, reputation, authority, relationships, and rich semantic content over exact keyword matching and manipulative link building from untrusted sources.
3) SEO requires a focus on creating valuable, in-depth content while establishing authority in your industry through earned links and citations rather than talking primarily about your own business.
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
ACE Innovation Services aims to accelerate the commercialization of Aalto University's research competencies. It uses a key account model and innovation management process to drive innovations, take risks, encourage researchers, and increase awareness among markets. The process involves stakeholders from Aalto communities and departments, evaluates proposals, and develops concepts and validations that can lead to start-ups, licenses, or intellectual property applications. It has targets for the number of new cases and applies decision-making principles to efficiently realize project value, which can result in net income from start-ups, licenses, or background licenses.
The Aalto Center for Entrepreneurship (ACE) was formed in 2010 to support entrepreneurship at Aalto University, which was formed by merging three universities in Helsinki, Finland. ACE has 16 employees across various teams focused on entrepreneurship education, research, innovation services, startup support, and venture development. It aims to support commercialization of research and new business creation to create jobs and economic growth. In its first year, ACE supported several successful startups from Aalto including Rovio, which created the popular mobile game Angry Birds, and Remedy Entertainment, developer of the game Alan Wake.
The document summarizes the startup scene in Finland from the perspective of Peter Vesterback, a developer at Rovio (Angry Birds). It describes the Aalto Entrepreneurship Society located at Aalto University, which organizes events like the Summer of Startups program that provides funding and resources to early-stage startups. It also mentions Startup Sauna, another program that selects startups from Baltic and Russian cities to participate. Overall, it outlines the growth of Finland's startup ecosystem through organizations like AaltoES that support entrepreneurs.
The document discusses the rise of responsive web design. It notes that in 2012, there were over 367 million websites and responsive design was the top trend. It provides examples of websites that have implemented responsive design successfully. The document advocates for combining design and development into one process. It also discusses how responsive design aligns with delivering content across different sized screens from desktops to mobile devices with a single code base.
- Languages change over time through natural processes like sound changes in casual speech that become conventionalized, as well as language acquisition by children and language contact between groups.
- The rate of change varies, but after 1,000 years languages become mutually unintelligible, and after 10,000 years the relationship is indistinguishable from unrelated languages.
- Comparative methods are used to reconstruct proto-languages and classify language families by examining regular sound correspondences between related languages. For example, Grimm's Law describes consonant changes between Proto-Indo-European and Proto-Germanic languages.
1) The document discusses fostering entrepreneurship and innovation at Aalto University. It outlines Aalto University's strategy to become a world-class university by 2020 through research excellence, pioneering education, and societal impact.
2) It emphasizes that the majority of new jobs are created by young, small firms, so entrepreneurial skills are important. Competitive advantages come from innovation.
3) Inspiration is drawn from companies formed by Aalto students and alumni as well as Aalto Labs startups that have become some of Finland's fastest growing companies. Entrepreneurship is portrayed as a mindset that can be nurtured without compromising academic standards
The document summarizes entrepreneurship initiatives at Aalto University. It discusses the Aalto Ventures Program which strengthens academic dimensions of entrepreneurship. It also mentions the Summer of Startups program and Startup Sauna which support student startups. Finally, it provides an overview of successful startups launched through Aalto's entrepreneurship programs in 2011.
The document summarizes ACE (Aalto University Center for Entrepreneurship), which aims to accelerate entrepreneurship within Aalto University. It discusses ACE's resources for supporting startups, including staff, programs, and funding. It also provides a case study of Valimo Wireless and lessons learned. Finally, it outlines Aalto's building blocks for supporting new venture formation, including a startup class, summer programs, and coworking space. The goal is to foster entrepreneurship within the Aalto community and beyond.
Lessons from Innovation and Entrepreneurship Policies in Israel (in Spanish)Dany Bahar
El documento resume las políticas públicas exitosas de Israel para fomentar la innovación y el emprendimiento. En particular, destaca tres iniciativas clave: 1) La oficina del Científico Jefe que coordina el apoyo a la I+D, 2) El programa YOZMA que creó fondos de capital de riesgo compartiendo el riesgo con inversionistas privados, y 3) El programa de incubadoras tecnológicas que brinda financiamiento y mentoría a startups. Estas políticas han creado un ecosistema que reduce el riesgo para
Will cardwell supporting immigrant founders - october 2015Will Cardwell
This document discusses immigrant founders in Finland. It lists several famous immigrant founders from the past, such as Karl Fazer and James Finlayson, whose companies conservatively account for over 5 billion euros in revenue and 35,000 jobs today. It notes there are also many immigrant founders people may not know about yet who have created over 250 jobs and attracted at least 20 million euros in Finnish and foreign private investment combined. Finally, it suggests ways to accelerate immigrant entrepreneurship, such as identifying and matching talent, enabling mentors, and bolstering existing great initiatives.
The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.
Effective seo hacks to bring leads for your business - SWA 2020IMSeoKing.com
This document discusses Eugene, known as "The SEO King", and his expertise in digital marketing and search engine optimization (SEO). It provides an overview of Eugene's background and experiences in digital strategy, SEO consulting, and managing digital marketing campaigns. The document also promotes an upcoming talk by Eugene titled "Effective SEO Hacks to bring Leads For Your Business", where he will share tips on using SEO to generate leads for businesses.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
The document discusses steps to improve a website's SEO (search engine optimization) over the long term through diligent work. It describes how the author improved their site's organic search traffic from 792 monthly visits to over 12,000 visits in a few months through a multi-faceted SEO strategy. The 4 main steps discussed are: 1) researching SEO fundamentals, 2) identifying target keywords, 3) optimizing webpages for those keywords, and 4) committing to a long-term content marketing and link-building strategy. The key is consistency in creating helpful content and building quality backlinks over many months.
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
The document discusses common SEO pitfalls and how to avoid them. It covers updates from Google like Panda and Penguin, as well as strategies for effective link building, content marketing, and social media. The presentation concludes by providing questions for clients to ask an SEO company to evaluate their approach and strategies. The key takeaways are to focus on user experience, build quality links naturally over time, create in-depth content, and view SEO as an integrated part of overall marketing.
All digital marketers know that Content is now key - but where does this leave Search? What future does it have? These slides look at how we can adapt, learn and grow with Content in the future.
SEO Interview Questions and Answers -Adesh SaxenaDevetol
This document provides sample interview questions and answers for an SEO job interview. It discusses popular SEO interview questions regarding experience, algorithm updates, technical skills, tools used, myths, on-page vs off-page optimization, and more. Sample answers are provided to help applicants prepare for SEO-related job interviews.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
This document summarizes a presentation on understanding analytics for legal firms given in San Francisco. It introduces the speaker and asks questions of the audience to gauge their familiarity with search engine optimization (SEO) and goals for the presentation. The presentation then covers the basics of SEO, including on-site elements like keyword research, content, and internal links, and off-site elements like link building. It discusses evaluating SEO providers and an overview of Google Analytics, focusing on tracking sources of traffic, popular pages, and behaviors. More advanced analytics tactics covered include investigating data gaps, defining key metrics, and audience segmentation.
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateAdido
Back by popular demand, this workshop will aim to provide an update on the latest changes to the Google algorithm and translate them into simple actions on how your search engine strategy needs to adapt to deliver better results for your website.
The document summarizes an SEO seminar that discusses how search engine algorithms like Panda and Penguin impact SEO and how to adapt strategies. It recommends focusing on unique, high-quality content that will earn natural links and social shares rather than manipulated tactics. Continually learning about algorithm changes helps find quick wins, but the best approach is to view SEO holistically through the lens of content, social media, and analytics to stay ahead of constant evolution in search.
Open House - Prodo Housing PresentationProdoDigital
The document provides an agenda for a conference hosted by Prodo Housing Group on driving change through technology. It includes session times, speakers, and objectives. Prodo Housing Group manages over 30,000 homes and wants to use digital tools and marketing to improve customer service, generate cost efficiencies, and promote new home sales and community engagement. The document discusses using analytics and search engine optimization to understand website users and traffic better in order to meet these goals.
To dominate search engine results and be the top result when customers search online, businesses need to focus on search engine optimization (SEO). SEO requires developing relevant content that search engines can index across different formats and distributing it widely by building links from other sites. The types of content that can help with SEO include articles, videos, social media, reviews and more. Businesses should develop a content matrix to guide content creation across different formats and channels to improve their search engine rankings. Outreach and link building are also important SEO strategies to achieve high search results.
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
Is Voice Search Here to Stay? It is now 2020 - Tea-time SEO Series of Daily S...Authoritas
Get practical advice from SEO experts: Georgie Kemp, SEO Executive at Impression and Maria Silvia Sanna, Digital Marketing Specialist at WordLift.
In this short ~20 minute talk they present bite-sized actionable search engine optimisation tips about SEO content strategy, page optimization, entities and much more.
These talks were offered free to the SEO community working from home during the coronavirus pandemic in Spring/Summer 2020.
Watch a recording of the stream to go with these slides here:
https://youtu.be/PO-_dEmuu54
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Using SEO to increase your website traffic YellowNZ
SEO is essentially the process of increasing the natural or organic ranking of your website on a search result page by making improvements to your website and content. This is often referred to as ‘natural’ or ‘organic’ traffic. Find out here how you can harness the power of SEO for your website.
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Similar to How does Hummingbird affect your business (20)
Digital EDGEucation autumn - future of SEO4Ps Marketing
The document discusses search engine trends and the future of search. It provides a brief history of search and discusses how users think in questions that businesses should aim to answer. The future of search is predicted to involve more conversational queries on mobile devices about local information, multimedia content, apps and transactions as users seek immediate answers and actions.
Digital EDGEucation autumn - bringing it back to the consumer4Ps Marketing
This document discusses harnessing user generated content (UGC) for search engine optimization strategies. It defines UGC as content created by customers rather than brands, such as photos, videos and reviews. The document advocates leveraging UGC because it provides fresh, authentic content that builds trust and engagement. It recommends starting conversations to encourage UGC, matching promotions to audiences, and creating dedicated landing pages. Success can be measured through various metrics like social shares, conversions and brand ambassadors. The key is understanding customer interests and aligning UGC strategies and business objectives.
Digital EDGEucation autumn - personalisation in B2B4Ps Marketing
This document discusses how digital technologies can be used to personalize marketing communications in business-to-business contexts. It notes that most marketing is still broadcast rather than personalized. Personalization involves targeting the right message to the right person through the right channel at the right time using what is known about their behaviors, attributes, location, devices, and other sources of information. An example is described where a new lead is added to a relevant nurture stream based on previous behaviors and receives personalized outbound communications across multiple channels to build up their profile over an ongoing conversation. This allows marketing messages to increasingly be personalized to the individual based on their relationship and interactions with the brand.
Digital EDGEucation autumn - thinking beyond your blog4Ps Marketing
The document discusses strategies for creating smarter content marketing. It outlines five tactics: 1) Build your content base by optimizing existing content and prioritizing conversions. 2) Match values to connect with customers through shared passions and themes. 3) Disrupt to stand out by creating attention-grabbing "hero" content. 4) Facilitate the customer journey by considering mindset and intent. 5) Integrate across all channels to increase value and create a long-term strategy. The key is to cut through noise by making it easy to convert while differentiating the brand.
Digital EDGEucation autumn - website launches from fear to opportunity4Ps Marketing
This document discusses website relaunches and redesigns. It covers topics such as conducting a full site crawl and redirecting pages during a relaunch to maintain authority. It emphasizes using data to inform design and content decisions to improve user experience and conversion rates. Examples are provided showing increases in metrics like traffic, revenue and goal completions after successful relaunches. The document stresses considering factors like content performance, user engagement and search visibility when deciding what to change in a redesign.
Digital EDGEucation autumn - game of phones4Ps Marketing
Mobile marketing is increasingly important as mobile searches now surpass desktop searches. Brands need a defined mobile strategy to attract new customers that competitors are gaining through mobile marketing. The document discusses testing mobile strategies, isolating trends, upgrading websites and analytics to better understand customer behavior across devices and attribution. It emphasizes that brands should start with small tests and learn through analytics to keep pace with mobile changes.
Digital EDGEucation autumn - advanced paid search4Ps Marketing
Paid search advertising spending is expected to reach $131 billion by 2019, with $82 billion spent in 2015. Digital advertising overall will represent $171 billion, with $24 billion spent on social networks in particular. Marketers can use different paid channels like search, social media, and email marketing to drive awareness, consideration, and conversions depending on their business goals. This includes using features like look-alike audiences on Facebook and targeting users based on their email inboxes.
Digital EDGEucation autumn - analytics in 20164Ps Marketing
The document discusses analytics and measurement in 2016. It emphasizes the need to develop a measurement plan that aligns with business objectives and strategies. The plan should identify key performance indicators (KPIs) to measure and set targets to benchmark performance. Having the right tools can help collect and centralize measurement data from various sources and devices. Looking ahead, analytics will involve more data, devices, personalization and touchpoints, requiring measurement frameworks and tools to integrate all the pieces.
You can find the entire slide deck from 4Ps Marketing's annual conference, Digital EDGEucation 2015. Hosted from Google UK in London on the 11th February, the 4Ps team and Friends of 4Ps presented a whole wealth of presentations about the latest in Search Marketing.
This document summarizes a meeting between 4Ps Marketing and Seven Seas Worldwide to discuss a web relaunch for the international shipping company. 4Ps Marketing provided search marketing and analytics services to rebuild Seven Seas' website using a new CMS with technical SEO improvements. The relaunch addressed challenges like integrating an order system, implementing analytics, and tight timelines. Initial results showed no traffic loss, maintained visibility, and new visibility internationally and for new services, providing a platform for growth.
The document discusses the evolution of online analytics and the importance of Google's Universal Analytics. It highlights key features of Universal Analytics like custom dimensions and metrics, cross-device measurement, and demographic data. The presentation encourages marketers to adopt Universal Analytics to better understand user behavior across devices and contexts.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
This document provides an agenda for a discussion on using search engine optimization (SEO) during London Fashion Week. It begins with an introduction of the speakers and an overview of the topics to be covered, including the economy of London Fashion Week and modern search strategies. Examples are then given of how brands can better understand their audiences' wants and needs and target their searches accordingly. The presentation emphasizes that brands should think of themselves as publishers that provide relevant content to customers. It concludes by highlighting additional findings about brands' SEO performance during past fashion weeks.
This document provides an agenda for a discussion on using search engine optimization (SEO) strategies for London Fashion Week (LFW). The agenda includes an introduction, discussing why brands are becoming publishers and understanding the audience's wants and needs. It also covers the economy of LFW, what search is and how it works online, and examples of using SEO for fashion brands. Key points made are that 71% of brands saw decreases or no change in SEO performance during LFW, and sharing content on platforms like Google+ Hangouts can engage audiences and drive results. The document concludes with asking discussion questions.
Working better together: client & agency relationships4Ps Marketing
Clare Higgins from Selfridges and Michelle Athersmith from 4Ps Marketing discuss how clients and agencies can get the most out of their working relationships.
Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.
Google's take on Developing a Marketing Strategy4Ps Marketing
This document outlines the steps in a marketing strategy process, including analyzing the current market situation, competitors, and internal strengths and weaknesses. It then discusses developing objectives, budgets, target markets and positioning, followed by creating and executing media, creative, and contingency strategies. Progress will be measured and the strategy audited before implementing operations. Market scanning will examine the external environment, competitive environment, and internal environment.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2. “Things, Not Strings” – An Intro To Semantic Search
What Is Google Hummingbird?
SEO For Hummingbird
Websites And Cake – Content Proportionality
What To Do Now
What’s Next – After Hummingbird
14. Wrapping Up
Don’t throw out your keywords but start thinking about concepts/topics, not lists
Hummingbird is new but old friends like Panda & Penguin still apply
Think about conversations around your industry and your site’s content “flavour”
Produce multimedia content - commentary, knowledge sharing and expert views
For content topics look to conversations in your industry relevant to you
Interlink to “money pages” onsite and distribute on social channels to grow
Clean up your code and look at semantic markup for search crawlers
Act now and build a sustainable content strategy to stay ahead of the curve