This document summarizes a meeting between 4Ps Marketing and Seven Seas Worldwide to discuss a web relaunch for the international shipping company. 4Ps Marketing provided search marketing and analytics services to rebuild Seven Seas' website using a new CMS with technical SEO improvements. The relaunch addressed challenges like integrating an order system, implementing analytics, and tight timelines. Initial results showed no traffic loss, maintained visibility, and new visibility internationally and for new services, providing a platform for growth.

1. 4Ps Marketing
Web Launches for Client & Search
6th November 2014

2. The Plan
• Introductions
• Setting the Scene
• The Problem
• The Solution
• Challenges
• Initial Results
• Key Takeaways

3. Introductions
Seven Seas Worldwide
• International shipping company
• HQ in Ashford, global presence
• Consumer and business shipping
• Unique service ideas and offerings e.g. MoveCube, SeaPost
John Henderson
• Managing Director of Marketing & IT
• Market visibility, NPD and tech infrastructure
• Co-founder of Seven Seas Worldwide
• 20 years experience in international shipping
• Very much enjoys cake

4. Introductions
4Ps Marketing
• Search marketing & analytics
• Islington & Canterbury
• Sector vertical team management
Ruth Attwood
• Advanced Search Consultant
• Search projects
• Tech & science background
• 5 years experience in digital sector
• Really likes dragons

5. Setting the Scene
• 1 visit = £1
• 10% traffic drop = £20,000
• 30% traffic drop = £60,000
• 50% traffic drop = £100,000 +
Example: 33% decrease at launch
http://www.thedrum.com/news/2013/01/24/metrocouk-sees-33-dip-traffic-following-relaunch
When Web Launches Go Wrong…

6. The Problem
• Sustainability
• Strategic changes
• Reflection of business
• Tracking
• Mobile

7. The Solution
• International, responsive
• New CMS, technical SEO
• Solution capabilities
• Collaborative build
• Measurement planning

8. Challenges
• Order/quote system
• Analytics implementation
• Content
• Timelines

9. Initial Results
• No traffic loss
• Visibility preservation
• New international visibility
• New service visibility
• Platform for growth

10. Key Takeaways
• Sites serve businesses
• Analytics should be trustworthy
• Reflect your business online
• Build in organic search

11. Questions