This document provides an overview of a digital marketing workshop presented by Creative Ink. It discusses traditional vs digital marketing and why businesses need websites. It then covers key digital marketing strategies like search engine optimization, email marketing, social media, and mobile. Finally, it introduces Creative Ink and the full digital marketing services they offer including web design, online advertising, email campaigns, and social media strategies.

1. Siemens Hearing Solutions in association with Creative Ink presents: How to promote your business Online with Digital MarketingDigital Marketing WorkshopPresented by Gillian Fourie & Francois Brill www.creativeink.co.za/packages

2. AgendaWelcome.Traditional vs Digital Marketing.Why do you need a Website?The Digital Marketing Spectrum.Your Website.Search Engine OptimisationEmail Marketing.Social Media.MobileWho is Creative Ink and what can they offer?Various Packages to get you started.

3. Traditional vs Digital MarketingWhy should you market on the internet?It’s all about being connected!The internet has led to an increasingly connected environment, and the growth of internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines.

4. Rapid growth in digital marketing Very accessible & used by the broad population

5. Very cost effective & easy to update Traditional vs Digital MarketingDigital MarketingTraditional MarketingPrinted Newsletter mailed to a post boxDigital Newsletter emailed the an inboxOnce printed difficult to update

6. Takes time to deliver

7. Mail sometimes gets lost

8. Archives not readily available

9. Sharing is not encouraged

10. Saves time when producing content

11. Reaches the consumer in less time

12. Cost effective

13. Measurable

14. Sharing is encouragedWhy do you need a Website?Your website is your online shop frontA basic web presence is needed to stay ahead of your competition

15. Why do you need a Website?Advantages to a “brochure-ware” website:Cost Effective - Update on your own by means of a CMS

16. Your business is “open” 24/7

17. Increase your customer base - Very accessible and evens the playing field

18. Reach a new audience -A potential client who prefers to search for practitioners via Google

19. Allow for new methods of interaction - Two way communication is facilitated by feedback forms

20. Streamline your processes - News, announcement s, new products or services can be published to the website

21. Improve customer service

22. New marketing possibilities –New forms of advertising such as Google AdWords & Banner Advertising, EmailWhy do you need a Website?“A company or a professional without a website is like a salesman without his business card”

23. The Digital Marketing SpectrumSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial Media

24. Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingEmail MarketingYour websiteMobileMobileSocial MediaSocial MediaThe Digital Marketing Spectrum

25. The Digital Marketing SpectrumWebsite Design & DevelopmentA website forms the foundation of digital marketing

26. A solid foundation ensures stability, longevity & scalability

27. Enables you to show-off you expertise & solutions to existing & potential clients

28. Meet users needs = achieve your practice goals

29. Two options are available when developing a website viz.Static websiteORContent Managed Site

30. The Digital Marketing SpectrumStatic WebsiteA static website or “brochure site” is a website that is designed and developed in HTML and then hosted on any platform of your choice. Once the website is live, any changes would require a web designer or developer to edit, create and delete pages. Advantages:Disadvantages:Less cost involved

31. Simpler to create and host

32. Quick to download

33. Could cost you more in the long run depending on the frequency of the updates.

34. Dependent on the developer to fit your change request into their schedule.

35. Functionality can be limited – novel components may require additional developmentThe Digital Marketing SpectrumContent Managed WebsiteCMS stands for Content Management System. This allows you to handle all text and image updates on your website via a user-friendly application. A CMS would allow you to update web content from anywhere in the world. Advantages:Disadvantages:Not dependant on a designer with HTML knowledge updates

36. Changes are immediate

37. Cost effective in the long term.

38. The CMS is in constant development and as it gets new features you are automatically included in the upgrade without having to pay a cent.

39. Monthly costs are higher due to leasing the CMS and database hosting.