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DSOM
Digital Marketing course
In Dehradun.
Dehradun School of Online Marketing
www.dsom.in 9410102425
NO MATTER WHAT YOU’RE SELLING, DIGITAL MARKETING IS ONE OF
THE MOST POWERFUL TOOLS AT YOUR DISPOSAL FOR GETTING YOUR
PRODUCT OR SERVICE IN FRONT OF AS MANY EYES AS POSSIBLE.
THINK ABOUT IT—WE SPEND HOURS UPON HOURS EVERY DAY
LOOKING AT SCREENS, SCROLLING THROUGH SOCIAL MEDIA,
SWIPING AND TAPPING AND OF COURSE, BUYING THINGS.
Scope of Digital marketing:
With the majority of the world being online, the demand for skillful digital
marketers is also increasing drastically. As everything is getting digitized
nowadays, pursuing a career in the field of digital marketing can be very
fruitful for you.
Importance of Digital Marketing
Companies now rely heavily on digital marketing to market
their products and services. It connects a firm with its
clients online and also works across industries.
Search engine optimization and pay-per-click, social media
marketing and email marketing connect companies with
ideal customers, resulting in improved brand visibility and
credibility. We have written a blog on the importance of
digital marketing for businesses to learn more about why it’s
important.
Course Syllabus:
• Introduction of Digital Marketing.
• Search Engine Optimization.
• Key Performance Marketing
jargon.
• Search Engine Marketing.
• Campaign Planning.
• Presentation Making.
• Ecommerce.
• Live project: Search Marketing.
Term 1
Term 2
• Content Strategy.
• Copywriting.
• Canva.
• Social Media marketing Organic.
• ORM Influencer Marketing
• Resume Making
• Interview Skills
• Live projects: Social Meida content
Strategy.
Course
Syllabus
• Introduction to Digital
Marketing
• Business strategy and
marketing
• Brand strategy
• Marketing Analytics
• Introduction to marketing
analytics
• Excel, Statistics and Data
Visualization
• Metrics, Sources, and
Statistics
• Segmentation, Targeting,
and Tracking
• Testing & Experimentation
• Budgeting & Planning
• Presenting & Storytelling
• Mid-course lab
• Acquiring and Engaging
users
• UX Fundamentals & Trends
• Developing a content
strategy
• Activation & Retention
• Email Marketing
• Search Marketing
• Social Media Management
& Influencer Marketing
• Facebook Advertising
• Twitter, LinkedIn & Display
Advertising
• Final Presentations
Ready to start a digital marketing
course?
Start your journey to become a master in
digital marketer to find the conversion rates
you’re after. These digital marketing courses
all offer something a little different so you
should find your path to getting that solid
digital marketing plan in place. And what’s
the next step after this? Finding the designs
of your dreams, of course, to bring your
vision to life.

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DSOM presentation.pptx

  • 1. DSOM Digital Marketing course In Dehradun. Dehradun School of Online Marketing www.dsom.in 9410102425
  • 2. NO MATTER WHAT YOU’RE SELLING, DIGITAL MARKETING IS ONE OF THE MOST POWERFUL TOOLS AT YOUR DISPOSAL FOR GETTING YOUR PRODUCT OR SERVICE IN FRONT OF AS MANY EYES AS POSSIBLE. THINK ABOUT IT—WE SPEND HOURS UPON HOURS EVERY DAY LOOKING AT SCREENS, SCROLLING THROUGH SOCIAL MEDIA, SWIPING AND TAPPING AND OF COURSE, BUYING THINGS. Scope of Digital marketing: With the majority of the world being online, the demand for skillful digital marketers is also increasing drastically. As everything is getting digitized nowadays, pursuing a career in the field of digital marketing can be very fruitful for you.
  • 3. Importance of Digital Marketing Companies now rely heavily on digital marketing to market their products and services. It connects a firm with its clients online and also works across industries. Search engine optimization and pay-per-click, social media marketing and email marketing connect companies with ideal customers, resulting in improved brand visibility and credibility. We have written a blog on the importance of digital marketing for businesses to learn more about why it’s important.
  • 4. Course Syllabus: • Introduction of Digital Marketing. • Search Engine Optimization. • Key Performance Marketing jargon. • Search Engine Marketing. • Campaign Planning. • Presentation Making. • Ecommerce. • Live project: Search Marketing. Term 1 Term 2 • Content Strategy. • Copywriting. • Canva. • Social Media marketing Organic. • ORM Influencer Marketing • Resume Making • Interview Skills • Live projects: Social Meida content Strategy.
  • 5. Course Syllabus • Introduction to Digital Marketing • Business strategy and marketing • Brand strategy • Marketing Analytics • Introduction to marketing analytics • Excel, Statistics and Data Visualization • Metrics, Sources, and Statistics • Segmentation, Targeting, and Tracking • Testing & Experimentation • Budgeting & Planning • Presenting & Storytelling • Mid-course lab • Acquiring and Engaging users • UX Fundamentals & Trends • Developing a content strategy • Activation & Retention • Email Marketing • Search Marketing • Social Media Management & Influencer Marketing • Facebook Advertising • Twitter, LinkedIn & Display Advertising • Final Presentations
  • 6. Ready to start a digital marketing course? Start your journey to become a master in digital marketer to find the conversion rates you’re after. These digital marketing courses all offer something a little different so you should find your path to getting that solid digital marketing plan in place. And what’s the next step after this? Finding the designs of your dreams, of course, to bring your vision to life.