This document discusses different digital marketing strategies and recommends which may be most suitable based on a business's goals. It outlines the benefits of digital marketing like lower costs, real-time results, and greater exposure compared to traditional marketing. Different digital marketing tactics are described like search engine optimization, social media marketing, search engine marketing, and email marketing. The document recommends starting with website goals, researching the online marketplace, integrating analytics, and implementing flexible tactics to choose the right digital marketing mix. It concludes with asking if the reader has any other questions.