New Biz


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Social Media presentation for the New Biz, conference, Perth

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New Biz

  1. 1. Marketing, Web and E-Commerce Rene Looper, director of TuMinds and 4TM Social Media Photo by OETC shared on Flickr
  2. 2. How to sell your products/services on line <ul><li>Tips and tools on: </li></ul><ul><li>Web site development </li></ul><ul><li>E-commerce </li></ul><ul><li>Social Media </li></ul>
  3. 3. Internet marketing made easy
  4. 4. Rene Looper Background in Retail (Dutch M&S)‏ Cluny Bank Hotel 1999-2006 4 star Hotel in Forres TuMinds Ltd. 2006 E-Tourism and Web 2.0 services 4TM Services 2007 Training, Consulting and Speaking on connecting with your online customers Creevale B&B 2008 Virtual B&B, Inverness
  5. 5. Wikipedia: Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets . The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly . The strategy and overall effectiveness of marketing campaigns depend on business goals
  6. 6. <ul><li>My e-commerce journey... </li></ul><ul><li>Web site development </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>E-marketing </li></ul><ul><li>Site statistics </li></ul>I'm always quiet in January and so was the B&B down the road, but......
  7. 7. Cluny Bank Hotel, Forre s
  8. 8. <ul><li>Web site live since April 1999, hotel opened October 1999 </li></ul><ul><li>Online brochure </li></ul><ul><li>Shop window </li></ul><ul><li>Full access to web site </li></ul><ul><li>Competition research </li></ul><ul><li>Excellent competition! (lack of knowledge/no need)‏ </li></ul><ul><li>Internet is a great resource to borrow ideas from others! </li></ul>Internet marketing made easy
  9. 9. <ul><li>First 3 years business generated from internet averaged 80% </li></ul><ul><li>14,000 visitors per year (40 per day) visiting 60,000 pages </li></ul><ul><li>Use of 30 different email addresses </li></ul><ul><li>Web counter, online booking facility, quick reply to email </li></ul><ul><li>Attended workshop on “how to get more out of your web site” </li></ul><ul><li>Important info on visitor behaviour </li></ul>Internet marketing made easy
  10. 10. Internet marketing made easy
  11. 11. Internet marketing made easy
  12. 12. Internet marketing made easy
  13. 13. Internet marketing made easy
  14. 15. <ul><li>Other Google tools: </li></ul><ul><li>Google maps </li></ul><ul><li>Google alerts </li></ul><ul><li>Google adwords </li></ul><ul><li>Google dashboard </li></ul>
  15. 16. E-commerce Advantages: Being able to conduct business 24 x 7 365 Access a global marketplace Speed Reducing costs but..... Quick response time needed Personalised communication Database development
  16. 17. Internet marketing made easy Tourism is changing.... The Internet is changing.... Customer behaviour is changing..... How can your business benefit from these changes?
  17. 18. The Social Media Bandwagon Fantastic tool? The Social Media Bandwagon Excellent business tool or waste of time?
  18. 19. Social Media or Web 2.0 is people having conversations online
  19. 22. How to manage your on-line reputation:
  20. 24. <ul><li>Tripadvisor: </li></ul><ul><li>Some facts: </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>30 million unique visitors per month.... </li></ul><ul><li>20 million reviews of hotels, B&B's etc.. </li></ul><ul><li>64% of travellers read reviews.... </li></ul><ul><li>38% read professional reviews </li></ul><ul><li>Average score is 3.74 (out of 5)‏ </li></ul>How to manage your online reputation:
  21. 36. Thank you! David and Rene 4TM Services for Tourism
  22. 37. Internet marketing made easy