SlideShare a Scribd company logo
Maximising Online Tools
for On-site Business.
copyright@tideanalytics.com
Traditional Footfall Tracking
copyright@tideanalytics.com
TRADITIONAL FOOTFALL TRACKING
CCTV Door Counters
copyright@tideanalytics.com
Inaccuracy
massive processing
Unable to track traffic
patterns (stay time,
retention, etc)
Inaccuracy
Do not track zones & levels
Unable to track traffic
patterns
All these will be solved by
detecting mobile phone presence
with TIDE specialised sensors
and visual data systems.
250
200
150
50
0
1 2 3 5 8 10 12 13 15 20Min
185
3X
(25 person)
45.5%
copyright@tideanalytics.com
What does TIDE's
Footfall Analytics gives you?
What does TIDE's Footfall Analytics gives you?
copyright@tideanalytics.com
MALL
copyright@tideanalytics.com
HEAT MAPS
Identify and monitor traffic health by zones,
engagement, gauging interest
copyright@tideanalytics.com
TREND ANALYSIS & TRAFFIC PREDICTION
Identify seasons or periods best for campaigns, activities
or traffic control measures and optimise staffing.
copyright@tideanalytics.com
CAMPAIGN REPORTS
Identify effectiveness of each campaign,
measure campaign engagement,
copyright@tideanalytics.com
PERFORMANCE
Performance of each individual listings
highlighting top 3 and lowest 3 performer.
What does TIDE's Footfall Analytics gives you?
copyright@tideanalytics.com
RETAIL
Value added service - similar service
but on a retail level.
copyright@tideanalytics.com
Trends • Missed Opportunity
copyright@tideanalytics.com
Understanding Engagement
copyright@tideanalytics.com
Traffic Prediction • Campaign Reports • Benchmark
Improving shopping
experience.
Collect Travel Patterns
and converts them into
Recommendation.
copyright@tideanalytics.com
Scenario 1
Melissa is a regular shopper that loves
branded stuff like Guess, Zara and charles & keith.
or the relevant promotions
may not be immediately
visible to her.
Melissa also uses an
app to check out
promotions
but most not apply or
relevant to Melissa
Melissa some times
misses out on promotions
due to long scrolling
Some times she notice the
relevent promotions too
late and have spent her
money somewhere else.
With TIDE’s Recommendation
API, Melissa can see the most
relevant promotion immediately
based on her user profile.
This can create excitement and urgency which
leads to choosing the shopping mall as the
preferred shopping destination.
Thank You
hello@tidenalytics.com | tideanalytics.com
copyright@tideanalytics.com

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Shopping Mall Data Strategy