Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall Analytics
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For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative. Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves. Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.
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Vfit is a shoe fitting system that allows online shoppers to scan their feet and compare the scan to the internal dimensions of shoes. This helps shoppers find the proper size and fit, which can reduce the high rate of returns for online shoe purchases. The system was tested in malls and health clubs, where it was well received. Retailers can see a return on investment within 4 months by adopting the Vfit system to improve sales and reduce costs from returns.
China Connect Mornings - OnTheRoadToAI
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This presentation was given by Econsultancy senior research analyst Andrew Warren-Payne at FeWeb's 'The Future is Back' event on April 1st 2014.
In his talk, Andrew highlighted the continual existence of "The Gap" in digital marketing between what companies want to be doing and what they are actually doing. Based on the decreasing longevity of companies, this gap presents a real danger for companies who do not seek to close it.
This gap is being created by the constant pace at which consumer behaviour is changing, driven by speed of developments in technology. And just as mobile and multichannel customer behaviours are proving a challenge to companies today, the emergence of the 'Internet of Things' will again change customer behaviour in the future.
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Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
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Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
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1) The company's mission is to build the world's most effective customer generation platform through smarter customer generation.
2) They have four core strengths - return on investment through a pay per lead model, large scale of 660,000 leads per month in 120 countries, marketing expertise with 250 staff, and a data driven approach using client feedback and algorithms.
3) As teams grow in size, complexity can decrease output due to relational loss, increased coordination costs from more connections that need to be made, and lower motivation from feeling like part of a crowd. Rapid testing, adapting processes, and providing tools to improve processes are keys to continuing to scale effectively.
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Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall Analytics
- 1. Leveraging customer data in bricks-and-mortar retail GurshinderLiddar, Director, Footfall Analytics | 29 October 2014 www.footfallanalytics.com
- 4. 5.9 million… CCTV cameras in Britain Source: The British Security Industry Association WWW.FOOTFALLANALYTICS.COM
- 5. How many people walk through the store? WWW.FOOTFALLANALYTICS.COM
- 6. What products do people pick up? WWW.FOOTFALLANALYTICS.COM
- 7. How does a certain demographic behave in store? WWW.FOOTFALLANALYTICS.COM
- 8. Are the products displayed correctly? WWW.FOOTFALLANALYTICS.COM
- 10. Source: Prism Skylabs WWW.FOOTFALLANALYTICS.COM
- 15. 19% increase in sales Increase in average transaction value WWW.FOOTFALLANALYTICS.COM
- 20. 1 product @ £10 £3,650 1 product in 100 stores £365,000 WWW.FOOTFALLANALYTICS.COM
- 21. Gurshinder Singh Liddar Director gurshinder.s.liddar@footfallanalytics.com +44 (0)7988 747 371 WWW.FOOTFALLANALYTICS.COM