This document provides an agenda for a discussion on using search engine optimization (SEO) during London Fashion Week. It begins with an introduction of the speakers and an overview of the topics to be covered, including the economy of London Fashion Week and modern search strategies. Examples are then given of how brands can better understand their audiences' wants and needs and target their searches accordingly. The presentation emphasizes that brands should think of themselves as publishers that provide relevant content to customers. It concludes by highlighting additional findings about brands' SEO performance during past fashion weeks.
This document provides an agenda for a discussion on using search engine optimization (SEO) strategies for London Fashion Week (LFW). The agenda includes an introduction, discussing why brands are becoming publishers and understanding the audience's wants and needs. It also covers the economy of LFW, what search is and how it works online, and examples of using SEO for fashion brands. Key points made are that 71% of brands saw decreases or no change in SEO performance during LFW, and sharing content on platforms like Google+ Hangouts can engage audiences and drive results. The document concludes with asking discussion questions.
This document provides an overview of RefWorks, an online research management tool that allows users to store, organize, and cite references. RefWorks allows UNLV students and faculty to import references from databases like EBSCO and Summon. It then helps users create in-text citations and bibliographies in Word. The document reviews how to create a RefWorks account, import references from various databases and library resources, organize references into folders, and generate citations and bibliographies in different styles. Additional help resources for using RefWorks are also listed.
This document provides information about animals and plants that live in the coastal oceans and seas near Fiji. It describes the warm climate and average precipitation in Fiji. It then discusses the need for scuba gear to explore the coastal ocean and the types of adventures and discoveries that can be made. It provides details on various ocean animals like blue whales, dolphins, sharks, rays, eels, blue crabs, and giant squid. It also discusses types of ocean plants such as algae, kelp, and coral.
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...ya esta establecida en algunos paises del mundo ... en algunos pueblos de Mexico y algunas Cds./ Estados de USA
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…Act-On Software
This document provides a summary of a webinar on optimizing landing pages. The webinar outlines five steps to maximize conversions on landing pages: 1) Make a good first impression with design; 2) Be clear and obvious about the purpose; 3) Get relevant by customizing for different audiences; 4) Make small changes through testing; 5) Persevere by continuously learning and testing. Examples are given of how following these steps improved conversion rates by up to 1500% for some companies. The webinar concludes by thanking attendees.
This document provides an agenda for a discussion on using search engine optimization (SEO) strategies for London Fashion Week (LFW). The agenda includes an introduction, discussing why brands are becoming publishers and understanding the audience's wants and needs. It also covers the economy of LFW, what search is and how it works online, and examples of using SEO for fashion brands. Key points made are that 71% of brands saw decreases or no change in SEO performance during LFW, and sharing content on platforms like Google+ Hangouts can engage audiences and drive results. The document concludes with asking discussion questions.
This document provides an overview of RefWorks, an online research management tool that allows users to store, organize, and cite references. RefWorks allows UNLV students and faculty to import references from databases like EBSCO and Summon. It then helps users create in-text citations and bibliographies in Word. The document reviews how to create a RefWorks account, import references from various databases and library resources, organize references into folders, and generate citations and bibliographies in different styles. Additional help resources for using RefWorks are also listed.
This document provides information about animals and plants that live in the coastal oceans and seas near Fiji. It describes the warm climate and average precipitation in Fiji. It then discusses the need for scuba gear to explore the coastal ocean and the types of adventures and discoveries that can be made. It provides details on various ocean animals like blue whales, dolphins, sharks, rays, eels, blue crabs, and giant squid. It also discusses types of ocean plants such as algae, kelp, and coral.
la ley dominical mundial es cuestion de tiempo
...ya esta establecida en algunos paises del mundo ... en algunos pueblos de Mexico y algunas Cds./ Estados de USA
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…Act-On Software
This document provides a summary of a webinar on optimizing landing pages. The webinar outlines five steps to maximize conversions on landing pages: 1) Make a good first impression with design; 2) Be clear and obvious about the purpose; 3) Get relevant by customizing for different audiences; 4) Make small changes through testing; 5) Persevere by continuously learning and testing. Examples are given of how following these steps improved conversion rates by up to 1500% for some companies. The webinar concludes by thanking attendees.
Lookbook.nu is a fashion and youth culture website launched in 2008. It allows users to post photos of their outfits and share their personal style. Over 3-4.5 million unique visitors use the site monthly to get fashion inspiration, follow trends, and engage with the community. Popular brands advertise on Lookbook.nu through banners, sponsored contests featuring their products, collaborations with influential bloggers, and engaging directly on the site. Case studies show how American Apparel and Nine West successfully partnered with Lookbook.nu and bloggers to promote products. Advertising options range from inexpensive banners to more prominent custom integrations, with top positioning available for premium brands.
The document is a social media marketing pitch for Royal Pin Donuts that proposes growing their audience and brand across Facebook and Twitter over two months. It introduces the marketing team and their skills, analyzes Royal Pin's target audience and brand strengths, and outlines content themes, media creation, and growth projections, including a 125% increase in audience and average of 7.5 engagements per post within two months. Analytics will measure performance to improve strategies over time.
Crosby Noricks presented on trends in fashion public relations and social media. The presentation covered the key components of fashion PR including working with media, press kits, press releases, and fashion photography. It discussed how fashion PR has integrated social networking, online media, influencers, technology, and independent designers. The presentation provided references and resources for fashion PR professionals and concluded with taking questions.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
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Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
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The document summarizes a social media training workshop that will cover:
1) Trends in the digital landscape and who controls brands online.
2) Steps for businesses to adapt to today's digital customers, including using LinkedIn and Twitter.
3) Questions about how prepared businesses are to meet challenges and opportunities of digital customers.
Content Marketing Strategy You Can Live By - SLCSEM Sept 2014David Malmborg
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Lorenzo Guerra discusses the increasing complexity of the social media landscape and how businesses must adapt. Key points include:
1) Social media like Pinterest and LinkedIn are now major sources of traffic and information.
2) Consumers are ahead of businesses and agencies - companies must listen to and be guided by customers.
3) To interact and listen, businesses need to be where their audience is across multiple platforms and formats.
4) Beyond just presence and listening, social media strategies require clear objectives, measurement of results, and valuable content.
This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.
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Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
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SimplyGiving.com Fundraising Academy 1 - Raise More Online (Singapore) Split Payments
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This session was held @ *Scape, 2 Orchard Link in Singapore on Wednesday 14th May 2014.
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(Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyFashion's Collective
Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Lisa Myers is an experienced marketing and search professional who provides tips on developing killer content strategies. She recommends taking breaks from the desk to allow creativity to flow, talking to people for inspiration, and using available data to brainstorm topics. Key aspects of content include focusing on what you're passionate about, considering seasonality and current events to explain why the content is relevant now, and leveraging social media in the strategy. Quality, journalistic writing that doesn't feel like selling is the holy grail for content outreach.
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This document discusses harnessing user generated content (UGC) for search engine optimization strategies. It defines UGC as content created by customers rather than brands, such as photos, videos and reviews. The document advocates leveraging UGC because it provides fresh, authentic content that builds trust and engagement. It recommends starting conversations to encourage UGC, matching promotions to audiences, and creating dedicated landing pages. Success can be measured through various metrics like social shares, conversions and brand ambassadors. The key is understanding customer interests and aligning UGC strategies and business objectives.
Lookbook.nu is a fashion and youth culture website launched in 2008. It allows users to post photos of their outfits and share their personal style. Over 3-4.5 million unique visitors use the site monthly to get fashion inspiration, follow trends, and engage with the community. Popular brands advertise on Lookbook.nu through banners, sponsored contests featuring their products, collaborations with influential bloggers, and engaging directly on the site. Case studies show how American Apparel and Nine West successfully partnered with Lookbook.nu and bloggers to promote products. Advertising options range from inexpensive banners to more prominent custom integrations, with top positioning available for premium brands.
The document is a social media marketing pitch for Royal Pin Donuts that proposes growing their audience and brand across Facebook and Twitter over two months. It introduces the marketing team and their skills, analyzes Royal Pin's target audience and brand strengths, and outlines content themes, media creation, and growth projections, including a 125% increase in audience and average of 7.5 engagements per post within two months. Analytics will measure performance to improve strategies over time.
Crosby Noricks presented on trends in fashion public relations and social media. The presentation covered the key components of fashion PR including working with media, press kits, press releases, and fashion photography. It discussed how fashion PR has integrated social networking, online media, influencers, technology, and independent designers. The presentation provided references and resources for fashion PR professionals and concluded with taking questions.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
This document discusses influencer marketing for destination brands. It begins by defining influencer marketing as focusing on online personalities, or influencers, who have built reputations as experts in certain niches. These influencers promote brands and destinations to their followers. The document then discusses how influencer marketing can help destination brands by influencing travelers' opinions and purchase decisions through recommendations. It provides tips on finding the right influencers and how to effectively partner with them, such as by providing guidelines and negotiating deliverables upfront. The document ends by outlining how to evaluate the results of an influencer marketing campaign, including metrics like reach and cost per interaction. An example evaluation of a past campaign is also provided.
The document summarizes a social media training workshop that will cover:
1) Trends in the digital landscape and who controls brands online.
2) Steps for businesses to adapt to today's digital customers, including using LinkedIn and Twitter.
3) Questions about how prepared businesses are to meet challenges and opportunities of digital customers.
Content Marketing Strategy You Can Live By - SLCSEM Sept 2014David Malmborg
The was a #CMworld 2014 Recap presentation for SLCSEM in September 2014. Content from this deck was taken by Andrew Davis (@TLPDrew), Jason Miller (@JasonMillerCA) and Mathew Sweezey (@MSweezey). It was then wrapped together and philosophized by me.
Lorenzo Guerra discusses the increasing complexity of the social media landscape and how businesses must adapt. Key points include:
1) Social media like Pinterest and LinkedIn are now major sources of traffic and information.
2) Consumers are ahead of businesses and agencies - companies must listen to and be guided by customers.
3) To interact and listen, businesses need to be where their audience is across multiple platforms and formats.
4) Beyond just presence and listening, social media strategies require clear objectives, measurement of results, and valuable content.
This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.
Instructors Welcome Letter to Lisbon Challenge Spring'14 ClassAndre Marquet
This document is a welcome letter from instructors of the Lisbon Challenge Spring 2014 accelerator program. It discusses the 12-week program which will guide startups through exploring their market assumptions, building their organization, managing resources, designing processes, and developing sales skills. The program includes weekly themes, masterclasses, workshops, mentorship and networking opportunities to help make the startups investment-ready. It encourages the participating startups to fully commit to the program and work hard in order to get the most from the experience and resources available.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Attention Economics - The science of digital campaigns Precedent
This document summarizes a presentation about gaining consumer attention in digital marketing. It discusses how people are exposed to thousands of advertising messages daily and attention is now the scarce resource brands seek. Traditional AIDA models of gaining attention first must now start with attention as consumers control what media they consume. The presentation covers triggers for gaining attention, emerging technologies, moving from AIDA to AUCA models, and measuring success through attention, utility, conversion and advocacy. Measurement and having a long term digital strategy are also discussed.
SimplyGiving.com Fundraising Academy 1 - Raise More Online (Singapore) Split Payments
The SimplyGiving.com Fundraising Academy, hosted by Asia's largest online giving community, provides fundraising professionals and nonprofit executives with best practice insight and practical tips to achieve better fundraising results online.
This session was held @ *Scape, 2 Orchard Link in Singapore on Wednesday 14th May 2014.
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyTamar Koifman
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
(Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyFashion's Collective
Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Lisa Myers is an experienced marketing and search professional who provides tips on developing killer content strategies. She recommends taking breaks from the desk to allow creativity to flow, talking to people for inspiration, and using available data to brainstorm topics. Key aspects of content include focusing on what you're passionate about, considering seasonality and current events to explain why the content is relevant now, and leveraging social media in the strategy. Quality, journalistic writing that doesn't feel like selling is the holy grail for content outreach.
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Digital EDGEucation autumn - bringing it back to the consumer4Ps Marketing
This document discusses harnessing user generated content (UGC) for search engine optimization strategies. It defines UGC as content created by customers rather than brands, such as photos, videos and reviews. The document advocates leveraging UGC because it provides fresh, authentic content that builds trust and engagement. It recommends starting conversations to encourage UGC, matching promotions to audiences, and creating dedicated landing pages. Success can be measured through various metrics like social shares, conversions and brand ambassadors. The key is understanding customer interests and aligning UGC strategies and business objectives.
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6. BRANDS ARE BECOMING PUBLISHERS
"Your customers don't care about you, your products, your services… they
care about themselves, their wants and their needs.”
– Joe Pulizzi, Founder of Content Marketing Institute
29. In partnership with the Fiorelli, HoF involved influential bloggers to engage
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Bag’.
Google+ HANGOUT
Where?
Trying to sell content marketing tied into search get more search clients = objective
Position today
Introductions
Background of who Kavita is, who 4Ps are, and what 4Ps were drafted in to do for Selfridges. (Include one full time 4Ps employee working at Selfridges)
LL
LL
Today we’re using LFW as a case study to discuss a bigger point.
The biggest buzzword around marketing right now is content marketing.
This has arisen due to a massive shift in thinking for brands from overtly promoting their products to creating content that answers consumers questions.
Consumers don’t care about your brand or products, they care about their wants and their needs.
This is why brands are becoming publishers. It’s about producing and sharing content that they’re passionate about, so they actually pay attention to you.
L'Oreal which has Makeup.com - a site that talks about style and beauty issues without overtly pushing L'Oreal's own product line; General Mills offers dieting advice and tips at Tablespoon.com; Red Bull has created Red Bulletin - a high-octane magazine for thrill-seekers and sports fanatics; American Express have created Open Forum - a portal of helpful articles which cover issues faced by small business owners.
Content marketing has emerged then as means to reach people who are continually looking for information, entertainment or help. Brands can use content marketing to pull people in who aren't necessarily interested in a specific product but instead meeting a need-state behind the product purchase.
There is no doubt the information we read has an impact on what we think, what we do - and most importantly for a brand - what we buy. And this is why brands are now rushing to become publishers.
Take makeup.com, L’Oreal’s site that talk about style and beauty issues without overtly publishing L’Oreals own products.
Taken it a step further by creating an actual site with influential contributors that answers consumers questions. They have gone out of their way to essentially become a publisher.
People don’t care – they care about their needs and wants
This is the perfect example of how brands are publishing influencer content that may or may not have their products in it, but is more importantly what their consumers want to read/will get their attention.
Currently the LFW content space is dominated by publishers…if we think back to why our customers like publishers it’s because they product content that gets their attention without overtly selling to them. It’s just good content.
Acquisiton of an audience, not a link, and there are different types of content that lead to those conversions going from awareness through to consideration and conversion
LL- Many brands have a strict rule where they can’t retweet, repost, or regram things that bloggers posted about the brand. They want everything to be coming from the brand itself and if its not 100% around the brand, they won’t do it. The reality is, consumers care about their wants and needs, not your products or services. It’s about producing and sharing content that gets their attention rather than blatantly sells your brand. It’s so important to share bloggers content about your brand because it’s coming from them, and not you. You’ll still get the sales because their audiences are so loyal. They go to their sites specifically to see what they are wearing, what they’re eating, what products they covet, etc.
Brands are becoming publishers. Take makeup.com, L’Oreal’s site that talk about style and beauty issues without overtly publishing L’Oreals own products. This is the perfect example of how brands are publishing influencer content that may or may not have their products in it, but is more importantly what their consumers want to read/will get their attention.
Sharing blogger content on social channels also increases your social signals, which is the best way to become ‘popular’ on the internet and is extremely powerful for SEO.
Incentivising them through exposure
times brands are quite protective of their social media. In our earlier session – we talked about brands becoming publishers
L'Oreal which has Makeup.com - a site that talks about style and beauty issues without overtly pushing L'Oreal's own product line; General Mills offers dieting advice and tips at Tablespoon.com; Red Bull has created Red Bulletin - a high-octane magazine for thrill-seekers and sports fanatics; American Express have created Open Forum - a portal of helpful articles which cover issues faced by small business owners.
Content marketing has emerged then as means to reach people who are continually looking for information, entertainment or help. Brands can use content marketing to pull people in who aren't necessarily interested in a specific product but instead meeting a need-state behind the product purchase.
There is no doubt the information we read has an impact on what we think, what we do - and most importantly for a brand - what we buy. And this is why brands are now rushing to become publishers.
How many of you have a strategy for LFW?
How many of you have a search strategy for LFW?
If raise, how successful was it?
Don’t worry, you’re not alone. We created a tool that tracked social conversation, community growth and search visibility for 67 brands across 4 markets which led to 1 million rows of data.
Our overarching finding was actually much different than what we expected to find. Retailers and brands for the most part don’t have a search strategy for LFW, and if they do, the results show that they didn’t execute it very well.
Varying degrees of success
Many brands in this room were in our research, we wont be talking about anyone in this room today, but if you want to ask questions please feel free to speak to us after
LFW is what we like to call a ‘content gift’
Your audiences are in front of LFW because they are genuinely interested in the content
They want to see who is there, what they’re wearing, and how they can buy a similar look
Currently the LFW content space is dominated by publishers…if we think back to why our customers like publishers it’s because they product content that gets their attention without overtly selling to them. It’s just good content.
Acquisiton of an audience, not a link, and there are different types of content that lead to those conversions going from awareness through to consideration and conversion
So if we talk about the scope of LFW…
that thousands of your audiences are engaging with. From what we’ve seen, the majority of retailers aren’t doing this in a way that benefits search, so today we’re talking about the opportunity and how we can bridge the gap.
Look what you missed
THE POINT IS THAT THE SCOPE IS HUGE AND THE AUDIENCES ARE THERE
Repeat some stats…
In the 5 days of LFW, thousands of conversations around LFW are happening on all channels, and it’s said that there’s more media coverage than most major news and international sporting events
People are buying as a result of the content around lfw.. 100 milion worth of orders, that’s massive
This isnt just happening in the UK…
Media coverage equals or exceeds most major news and international sporting events
In the 5 days of LFW, we’ve got 3 billion impressions on twitter, 4k blogs, over 1k news articles, and 266k twitter convos.
Your audiences are at LFW… engaging with content that gets their attention…so where are you?
Brands have search strategies for christmas, so why not for LFW?
Last season there were 75,000 images added to Instagram that including hashtag #LFW
Last season there were 266k mentions of #LFW on Twitter
London Fashion Week live streams are watched in 160 countries worldwide
http://www.londonfashionweek.co.uk/news/623/Facts--Figures-AW14
LL
LL
People forget what search is actually about because they get stuck in the detail and what ‘Google’ wants
Search = Existing demand, already looking for it
Want & need
3 core things
What are the questions (what are their wants and needs)
How are they expressing those questions (different types of keywords will give clues of intent)
Where are they hanging out (important for search and awareness phase)
Focus on these = focus on the user
User = how google measures online
More deets
Understanding the question helps you understand the content
Important think to realize here is this is from a users perspective
How can the brand get involved with how the user thinks? Influence that decision
If you imagine levis are trying to target latest fashion trends
Explain slide backwards – they got a conversion from thinking further up the funnel
Specify for brands and retailers at the end – make it relevant
Important think to realize here is this is from a users perspective
How can the brand get involved with how the user thinks? Influence that decision
If you imagine levis are trying to target latest fashion trends
Explain slide backwards – they got a conversion from thinking further up the funnel
Specify for brands and retailers at the end – make it relevant
Add blogger
LFW is a great opportunity to get in front of your audience, but it doesn’t have to be around LFW – could be any time.
Just a general fashion example of a brand that outreached to their audience to increase search visibility
Boden wanted to increase customer acquisition, traffic and revenue
What are their audiences wants and needs?
Consideration term
Like Matt said, it’s about answering what questions your audience is asking.
Wanted to increase customer acq
What are they searching for? Babies jeans, ladies skirts
Target those keywords
Here are the results
Im not gonna read outloud but look how well they did by engagign with their target audience, and it wasn’t even a content gift like LFW
We created a tool to track social conversation, community growth and rankings over numerous retailers and fashion brands over LFW
What we found was fascinating. Despite loads of conversation about these brands, there barely any who created a strategy to increase their search visibility.
Ask Luke?! Recipes, partnership content
Do I call this community engagement?
What are their audiences wants and needs?
Benefits of G+ for search?
www.youtube.com/watch?v=XoP_cX2f6WY
Live Google Hangout
Google Plus Event:
https://plus.google.com/events/corahjb8dnmh7erite50233fvq4
29 attended the event.
Industry leaders in digital wrote about it
Generally good content people wanted to share
Brand blogged about it, bloggers blogged about it, digital marketers blogged about it
Good content will naturally be shared
Could be executed better
LL
Ask Luke?! Recipes, partnership content
LL
Newspapers rankings
We monitored 67 brands across 4 markets over the 4 fashion weeks, which led to 1 million rows of search, social and conversation data analyzed
71% saw either a decrease in rankings due to displacement by publishers or no change during fashion week… worldwide
Its clear that publishers are answering your audiences questions before you get there, and they are still dominating the space.
Every brand has a search strategy for Christmas because Christmas is all about giving gifts, so we know people are buying.
There are 100 million pounds worth of orders placed in the UK over the 5 days of LFW. Your audiences are there, and theyre buying. Brands need to think like publishers to capitalise on this.