Digital marketing utilizes digital technologies like smartphones, tablets and social media to market products and services. It involves search engine marketing to get traffic from search results, as well as using social media platforms like Facebook for consumer outreach and Twitter for business sales. Content marketing and social media advertising are important digital marketing techniques, while search engine optimization helps properly position websites to be found online. In conclusion, digital marketing effectively uses technology to achieve marketing goals.

1. PRESENTED BY
PRIYA SINGH
DIGITAL MARKETING
EXECUTIVE
IN DIGIPERFORMANCE LLP

2. Trends

3. What is Digital Marketing
• Digital marketing is term for the marketing of
product or services using digital device like
smart phones, tablets, desktop, computers,
smart TVs and online marketing, social media
marketing tools, etc.

5. Search engine Marketing:
Search engines to show you advertisements
related to your need.
It is the process of getting traffic from the free, organic,
editorial, or natural Search results on the search engines
SEO may target different kinds of search, including image search,
local search, video search, and news search engines.
Employing a sound SEO strategy will help you position
Your website properly to be found at the most critical points in
buying process or when people need your site.

9. Social Media: Advertising on social media has
became key to digital marketing.
TECHNOLOGY PRESENT

12. Content Marketing is still the digital
Marketing technique
Stop focusing on paid search marketing

15. FACEBOOK IS B2C SOCIAL MEDIA PLATFORM

19. Reach potential
customers Get your
messages in front of
people not yet
following you by
promoting your Tweets
Gain more
followers Quickly
grow your
community of high
value followers and
drive word of
mouth by
promoting your
account
Measure results in
real time Track
the growth of
your follower
base and see how
people engage
with every single
Tweet
TWITTER IS B2B SOCIAL MEDIA PLATFORM FOR
SALES REPS

30. Digital marketing is about utilizing
digital technology to achieve
marketing objectives as per my
research digital marketing is more
using technology and growing
marketing
CONCLUSION