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Damaris Escobar
June 2012
   Materials selection, adaptation, or writing is an important
    area in ESP teaching, representing a practical result of
    effective course development and providing students with
    materials that will equip them with the knowledge they will
    need in their future business life.

   One of the most important issues regarding ESP materials
    selection and/or writing is whether the materials selected
    should be solely or primarily subject specific and what the
    most appropriate ratio of general materials to subject-
    specific materials is.
   The use of subject-specific textbooks is also
    more in line with the realization that
    students   are   individuals   with    different
    needs, styles, and interests and with some
    central traits of cognitive theory, which, as
    Skela points out, are the following:
   - It focuses on purposeful learning;

   - The learner is seen as an active processor of information;

   - Learning is the process by which the learner tries to make

    sense   of   the   information     by   imposing   a   meaningful

    interpretation or pattern on it;

   - One of the basic teaching techniques is problem-solving;

   - Recently it has been associated with a focus on deliberate

    acquisition of a language as a logical system;

   - The importance of carefully selected rules, which can

    provide an important shortcut in learning process
   According to Prabhu (1994: 94), another
    important issue regarding materials is
    that they should be used as sources:
    “The fact that materials need to be used
    as sources rather than as pre-
    constructed courses should not be
    regarded as a weakness of task-based
    teaching; it can in fact be a strength for
    any form of teaching”.
As Ellis and Johnson (1994: 115) emphasize, the choice of
    materials has a major impact on what happens in the course.
    This impact is demonstrated on the following three levels:

   - It “determines what kind of language the learners will be
    exposed to and, as a consequence, the substance of what they
    will learn in terms of vocabulary, structures, and functions”;

   - It “has implications for the methods and techniques by which
    the learners will learn”;

   - Last but not least, “the subject of or content of the materials is
    an essential component of the package from the point of view
    of relevance and motivation”.
ESP is predominantly student-centred, and consequently
    students’ considerations should be at the top of the list of
    selection criteria. According to Lewis and Hill, students’
    considerations include the following:

   - Will the materials be useful to the students?

   - Do they stimulate students’ curiosity?

   - Are the materials relevant to the students and their needs?

   - Are they fun to do?

   - Will the students find the tasks and activities worth doing
    (adapted from Lewis and Hill, 1993: 52-53)?
   After analysing learner needs and setting
    objectives for the course, the ESP teacher has
    to select materials that will help the students
    achieve    the   course       objectives   (Ellis   and
    Johnson, 1994). These materials should also
    relate closely to the learners’ specific skills and
    content    needs,      which     is   an     important
    precondition     for   full   exploitation    of    the
    materials as well as the learners’ motivation.
   Materials evaluation is an important part of
    materials selection as well as the materials
    development    process.   In   both   cases,
    evaluation is primarily “concerned with
    relative merit. There is no absolute good or
    bad – only degrees of fitness for the
    required purpose” (Hutchinson and Waters,
    1994: 96).
Cunnings worth, the three different types
    of evaluation are:

   Pre-use evaluation

   In-use evaluation

   Post-use evaluation (cited in Čepon
    2008: 107).
Materials design

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Materials design

  • 2. Materials selection, adaptation, or writing is an important area in ESP teaching, representing a practical result of effective course development and providing students with materials that will equip them with the knowledge they will need in their future business life.  One of the most important issues regarding ESP materials selection and/or writing is whether the materials selected should be solely or primarily subject specific and what the most appropriate ratio of general materials to subject- specific materials is.
  • 3. The use of subject-specific textbooks is also more in line with the realization that students are individuals with different needs, styles, and interests and with some central traits of cognitive theory, which, as Skela points out, are the following:
  • 4. - It focuses on purposeful learning;  - The learner is seen as an active processor of information;  - Learning is the process by which the learner tries to make sense of the information by imposing a meaningful interpretation or pattern on it;  - One of the basic teaching techniques is problem-solving;  - Recently it has been associated with a focus on deliberate acquisition of a language as a logical system;  - The importance of carefully selected rules, which can provide an important shortcut in learning process
  • 5. According to Prabhu (1994: 94), another important issue regarding materials is that they should be used as sources: “The fact that materials need to be used as sources rather than as pre- constructed courses should not be regarded as a weakness of task-based teaching; it can in fact be a strength for any form of teaching”.
  • 6. As Ellis and Johnson (1994: 115) emphasize, the choice of materials has a major impact on what happens in the course. This impact is demonstrated on the following three levels:  - It “determines what kind of language the learners will be exposed to and, as a consequence, the substance of what they will learn in terms of vocabulary, structures, and functions”;  - It “has implications for the methods and techniques by which the learners will learn”;  - Last but not least, “the subject of or content of the materials is an essential component of the package from the point of view of relevance and motivation”.
  • 7. ESP is predominantly student-centred, and consequently students’ considerations should be at the top of the list of selection criteria. According to Lewis and Hill, students’ considerations include the following:  - Will the materials be useful to the students?  - Do they stimulate students’ curiosity?  - Are the materials relevant to the students and their needs?  - Are they fun to do?  - Will the students find the tasks and activities worth doing (adapted from Lewis and Hill, 1993: 52-53)?
  • 8. After analysing learner needs and setting objectives for the course, the ESP teacher has to select materials that will help the students achieve the course objectives (Ellis and Johnson, 1994). These materials should also relate closely to the learners’ specific skills and content needs, which is an important precondition for full exploitation of the materials as well as the learners’ motivation.
  • 9. Materials evaluation is an important part of materials selection as well as the materials development process. In both cases, evaluation is primarily “concerned with relative merit. There is no absolute good or bad – only degrees of fitness for the required purpose” (Hutchinson and Waters, 1994: 96).
  • 10. Cunnings worth, the three different types of evaluation are:  Pre-use evaluation  In-use evaluation  Post-use evaluation (cited in Čepon 2008: 107).