The document discusses the marriage between advertising and social media. It notes that advertising used to deliver news and brand/image messaging through ads placed before content. Now, social media surrounds the advertising funnel by helping influence prospects at various stages. The document provides tips on using social media for your brand, such as linking social profiles on your website and using social updates, case studies, and interactions to build trust rather than directly selling. It emphasizes identifying customer needs, solving them differently than competitors, and letting social media promote the brand rather than aggressively pushing products.

1. The Marriage of
Advertising & Social Media

2. Scared Yet?

3. Advertising
It takes a big idea to attract the attention
of consumers and get them to buy your
product. Unless your advertising contains a
big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a
hundred contains a big idea.
- David Ogilvy

4. Ads Used to Deliver News

5. Then Brand & Image

6. Before
AD

7. Before
AD

8. Before
AD Purchase

9. Now
AD

10. Now
AD

11. Now
AD Purchase

12. Now
That’s
AD Huge
Purchase

13. Social Media
“If you make customers unhappy
in the physical world, they might “The goal of social
each tell 6 friends. If you make media is to turn
customers unhappy on the customers into a
Internet, they can each tell 6,000 volunteer marketing
friends.” army.” - Anonymous
- Jeff Bezos, CEO at
Amazon.com

15. Social Media is Not a
Swiss Army Knife

16. One Tool Cannot Build a House

17. Better Together

18. Social media surrounds the
Advertising funnel
Helps influence prospects at every stage and can move them forward

19. If you want people to believe that your social
networks are important, you need to show your
audience that they are important

20. Takeaways
• Place links to social profiles on your website/blog
• Understand your audience differs on each platform
• Advertisements
• FB URL, Twitter handle, QR Code – actual social media
feedback
• Any other communications with your audience
• Email signatures
• It also means continuous updates & new content
• Rinse, wash & repeat

21. It’s Collaborative

22. Quick Case Studies

24. Facebook Updates in Inbox

27. You Are Not

28. You Are Not
99% of brands are not
“Prom Kings”

29. You Are

30. You Are
Do it Differently

31. Make It Work For You
Step 1: Identify a need you can help with – understand your target
(Customers like to save money)

32. Make It Work For You
Step 1: Identify a need you can help with – understand your target
(Customers like to save money)
Step 2: Figure out how to solve that need
(Coupons are always appreciated)

33. Make It Work For You
Step 1: Identify a need you can help with – understand your target
(Customers like to save money)
Step 2: Figure out how to solve that need
(Coupons are always appreciated)
Step 3: Approach your targets as a salesperson
(Salespeople have websites, not Facebook pages)

34. Make It Work For You
Step 1: Identify a need you can help with – understand your target
(Customers like to save money)
Step 2: Figure out how to solve that need
(Coupons are always appreciated)
Step 3: Approach your targets as a salesperson
(Salespeople have websites, not Facebook pages)
Step 4: Use Twitter/Facebook for customer service, news or highlights.
Don’t use it to sell
(Interact with customers - build trust)

35. Make It Work For You
Step 1: Identify a need you can help with – understand your target
(Customers like to save money)
Step 2: Figure out how to solve that need
(Coupons are always appreciated)
Step 3: Approach your targets as a salesperson
(Salespeople have websites, not Facebook pages)
Step 4: Use Twitter/Facebook for customer service, news or highlights. Don’t
use it to sell
(Interact with customers - build trust)
Step 5: Don’t push it
(Give them the coupon and get out of the way)

36. Q&A
Nick Lindauer Marc Nathan
Chief Operations Officer Director of
Business Development
nlindauer@forthea.com mnathan@forthea.com
www.forthea.com