WhatsApp is a cross-platform messaging app founded in 2009 and based in California. It is available for iPhone, BlackBerry, Windows, Android, and Nokia. Key features include no login/logout required, no international charges, support for multimedia like photos and videos, and group chat functionality. It has over 400 million active users and processed over 54 billion messages on New Year's Eve. While it has strong brand loyalty and market leadership, WhatsApp faces threats from competition from other messaging apps.

1. By:
Swati Luthra(54)
Meenal(39)
Reenu(45)
Sachin(49)

2.  Founded
in 2009 and is based in Santa Clara,California
 Cross-platform mobile messaging app
 Available for iPhone,BlackBerry,Windows,Android,Nokia
 No Hidden Cost
 Multimedia
 Group Chat in Feb’2011
 No International Charges
 Say no to PINs and Usernames
 No need to Login/LogOut
 Offline Messages

3.  Embodied
Technology
 Technology Enablers
 Compatibility
 Interface
 Bandwidth
 Security
 Programming Language
 JavaScript
 Image Formats
 JPEG
 PNG

4. Strengths
Weaknesses
•Loyal customers
•Market share leadership
•No need to log
•Group Chat
•Allow send
videos, pictures, voice notes
•No need to add friends
•No need PIN or user number
•Available for all platforms
•Not diversified
•Competitive market
•Only works with a data plan
or wi - fi
Opportunities
•Advanced technology
•Increased demand for
smart phones
•New acquisitions
•New products & services
SW
OT
Threats
•Competition
•Product substitution
•Similar applications and
free

5.  An
invention by ‘two guys with an experience
of 20 years at Yahoo! Inc.’, American Brian
Acton & Ukrainian Jan Koum as per the official
website in 2009.
A
dream come true of talking to a friend sitting
oceans apart through radio-waves.

6. Hits 400 million active users& lashes out viciously at
rivals.
 430 million monthly active
users, over 35 million in
India.
 Achieved a new record of 27
billion messages in a day.
 Obliterates its own record,
processes 54 billion messages
on New Year’s Eve.

Not diversified
 Weak distribution
network
 To access the account
can only be paid by
credit card only
 Only works with a data
plan or wifi
 Competition
 Product substitution
 Similar applications
and free


7. 
Its free only for 1 year, just to make people get
“used to it” and “become addicted” so that once
the trial expires, people pay $0.99.
Ways to create wealth 1. Advertising
 2. Subscribers
 3. Selling Data
 4. Royalties
 5. Freemium
 6. Affiliation

8.  Add
video calling feature
 Changing GUI and all its graphics.

9.  Messaging
used to cost rs. 5 earlier.
 Then way2sms came in with free sms.
 And then whatsapp came up with innovation
like: No login or logout.
 All most free.
 Supports almost all platforms like
windows, andriod, black berry, apple.
 Large number of emoticons.
 Automatic connection through contacts.