How To Stand Out In Your Industry Using Social Media
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A basic look at how entrepreneurs can use social media channels to stand out from the crowd.
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How To Stand Out In Your Industry Using Social Media
- 1. How To Stand Out In Your Industry — Using Social Media
- 2. Session Overview Do I need a social media plan? How do I create social media content strategy? How do I grow my audience?
- 4. Is designed to help you re-invent your social marketing strategy so that what you share aligns with the interests of your audiences and contributes to overall business value. A Social Media Plan...
- 5. Name 1-2 realistic monthly sales targets you want to generate from social media. Create Monthly Goals
- 6. Drive website traffic Raise brand awareness Boost brand engagement Generate new leads Nurture leads Build a community around your business Establish authority and industry expertise Sample Ideas:
- 7. Create S.M.A.R.T Goals Shape your social media plan around achieving these trackable metrics. Trackable Sales MetricJAN 2020 $0 MAR 2020 FEB 2020 $1,000 $500 Specific, Measurable, Attainable, Realistic/Relevant and Time Bound.
- 9. Generate the most revenue Are the most satisfied Take up the least amount of your time Ideal Customers: Identify Target Customer(s)
- 10. Jane's demographics Jane's interests / goals Jane's pain points Why should Jane buy your product/service? What's the best way to reach Jane? Buyer Persona: Jane
- 11. In your industry, who is creating great content? Keywords relevant to your business? Outside of your industry, who is creating great content? Complete Market Research Tool: Serpstat
- 12. Tool:Serpstat
- 14. Choose the Right Social Media Platform Focus 70% of your effort on one platform. Focus the other 30% of your effort to stay present on other relevant platforms.
- 15. Where is my target audience? Which platform? How much time are they spending on each platform? How skilled am I in each of the platforms? Which platform do I enjoy? Ask Yourself:
- 17. What Type of Content Should I Share?
- 18. What Marketers Post vs. What Consumers Want on Social SproutSocial (2018) (All preceeding chart, too)
- 19. Marketing Funnel With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. Your customer’s journey with you. Awareness Purchase Consideration
- 20. Awareness Create content that educates, entertains, and inspires. Consideration Create content that makes it easy to decide to become a customer. Purchase Create content that makes it easy to become a customer.
- 21. Using the marketing funnel, let's take a look at how Bob influences his customers at each stage of the funnel. Jewelry Maker: Bob
- 22. Awareness Create content that educates, entertains, and inspires. How beautiful handmade bracelets are created How to get the best price when buying handmade products Where to look for the best quality handmade jewelry Content Type: Educational
- 23. Consideration Create content that makes it easy to decide to become a customer. How much does our handmade jewelry cost? Is it worth it? What happens if our handmade jewelry breaks? Are the materials used to make our handmade jewelry eco-friendly? Content Type: FAQ
- 24. Purchase Create content that makes it easy to become a customer. Remove barriers of entry. 50% off all handmade jewelry for 1 day only Buy 3 pieces of handmade jewelry and get 2 free The biggest handmade jewelry sale we’ve ever had Content Type: Flash Sale
- 25. Content Strategy Tips To Remember:
- 26. Tips from Sprout Social: To inspire and entertain your audience effectively, you need to understand what they care about. Use a listening solution to keep a pulse on what your target audience is talking passionately about right now.
- 28. Tips from Sprout Social: If you’re not already, meet consumers in the consideration stage. This content takes consumers a step beyond knowing who you are, to knowing what you do and what space you are a part of or an expert in.
- 29. Tips from Sprout Social: Educational content: how to use a product, how to make a recipe, how to do a workout move, how to travel well, and more. You do not have to put your product at the forefront to create educational value for your audience, but it should relate to your industry and expertise.
- 30. Tips from Sprout Social: 61% of consumers have said they’d be more likely to research a product/service if their friend posted about it versus an influencer (31%). Your audience is the most effective marketing tool you have at your disposal.
- 31. Tips from Sprout Social: Integrates awareness and consideration stage content Opens the door with entertainment and inspiration Then educates & informs about new product offerings, and discounts and sales. The most enlightened social media strategy:
- 32. A Must... Measure Your Performance
- 34. Track your performance against your social media marketing sales targets will help you stay on track and make any tweaks needed to deliver consistently. Measure Your Performance
- 35. Track sales & traffic through Ads Ask every new customer how they found you Create unique discount codes for social media Example: Google Analytics Facebook / Twitter / Instagram / YouTube Analytics
- 37. Provide value before asking for anything in return. 01 80% of your content should add value to your customers. 20% of your content should be selling your product/service.
- 39. Generate customer referrals and recommendations 02 Create a word-of-mouth referral system, publicize it & be transparent. Empower your audience to be your ambassadors.
- 41. Build Relationships through interactions, online and offline. 03 Engage with your community by entering their lives. Consumers want to be heard. Their voice matters. Listen & engage. This will help you build a community of loyal customers.
- 43. Create conversations. 04 The latest algorithm formulas all have one thing in common: conversations. Ask your audience questions & respond genuinely.
- 45. Partner with & support local organizations on social media. 05 Partnerships are a great opportunity for exposure to each other's customer bases.
- 47. Showcase your social media presence everywhere. 06 Make sure your social media accounts are listed with your website, on any print materials, in email marketing and on other social networks.
- 48. Let's Connect Social: @IamBrandiJo Email: Iambrandijo@gmail.com