Facebook for Business
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The document provides 11 tips for running a successful Facebook business page. It advises businesses to find their purpose and brand, use cover photos and profile images strategically to represent the business, post regularly but not too frequently, understand how Facebook works, engage with comments, promote the page on other channels, invest in Facebook ads, provide mostly useful content to readers rather than just sales messages, acknowledge world events to show humanity, and have fun with posts. The overall goal is to effectively represent the business and engage with customers on Facebook.
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Facebook for Business
- 1. Running a Successful Facebook Business PageMichelle Frechette Ames, MBA Marketed by Michelle, LLC
- 2. # 1: Find Your Answers Ask yourself: WHY? WHAT? WHO? MarketedByMichelle.com
- 3. #2: Use Your Space Wisely Facebook provides space that will make an impression on your visitors. Be strategic with your: Cover Photo (no more than 20% text) Profile Image Information Sections MarketedByMichelle.com
- 4. #3: Your Cover Should Represent Your cover image is prime real estate on your Facebook page and it's the first thing your page visitors will see. Your cover image should express who you are as a business so that your page visitors will understand what your business is about at first glance. MarketedByMichelle.com
- 10. #4: Post Regularly Not posting enough? You will look irrelevant to your visitors and you will negatively affect your reach. Posting too frequently can seem “spammy” and have an adverse effect on your page engagement. Test your frequency and watch your page insights for your best engagement. Ask questions that will engage your audience. MarketedByMichelle.com
- 11. #5: Understand the Platform Terms of Service Pages vs Profiles vs Groups Insights Help section MarketedByMichelle.com
- 12. #6: Use Facebook Features Vanity URL Pinned Posts Custom Tabs Events Post Scheduler Boosted Posts Facebook Ads Call to Action MarketedByMichelle.com
- 13. #7: Respond to All Comments Only around 30% of brands respond to comments! (Source: Socialbakers.com) Comments = Engagement! Respond to every comment, whether good or bad. Do more than “like” the comment – truly engage! MarketedByMichelle.com
- 14. #8: Spread the word To increase your Page visibility, you need to tell people about it. Promote your Page on: Your website Business Cards Marketing Materials (brochures, etc.) Events Newsletters MarketedByMichelle.com
- 15. #9: Invest in your Page Include Facebook ads in your marketing budget to help increase your likes and engagement, drive visibility, promote events, market your products or services, and more. Boosted Posts Facebook ads Offers MarketedByMichelle.com
- 16. #10: Provide Value 80/20 Rule If all you ever do is try to sell, you will lose visitors and followers. 80% of your content should provide either education or fun. MarketedByMichelle.com
- 17. #11: Acknowledge Things Happen in Our World Show that your business has a heart. Post a response to tragedy. Rejoice in exciting things. Acknowledge holidays and special days. Be real. MarketedByMichelle.com
- 18. Most of All Have fun with it! If you are having fun with your content, then others will enjoy it, too. Use your sense of humor. Respond. Be poignant. Engage. Enjoy! MarketedByMichelle.com
- 19. Questions? Ask today Email me at michelle@marketedbymichelle.com Call me at 585-749-5059 Facebook me Tweet me @michelleames MarketedByMichelle.com
Editor's Notes
- 1. Cover image size: 851 pixels by 315 pixels and may not include more than 20% text. 2. Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels) 3. The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
- Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
- Creating a Content calendar can help you stay on track and makes the process easier to manage.
- Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages. Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
- Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
- It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.