The document provides guidance on creating an effective message for a business. It advises to create a message that supports your vision and brand, and reflects your unique qualities. The message should have a clear purpose to persuade, motivate, inform or educate audiences. When crafting the message, it is important to consider your target readers by addressing their concerns and proving your value through the message. Proper planning and consideration of these factors can help ensure the smooth delivery of an effective business message.