SlideShare a Scribd company logo
from
conception
to delivery
Create a message that
looks like you
One that supports your vision
One that supports your vision

WE BUILD
BETTER
BLOCKS

and your
brand
Your vision is your
business all grown up
Your brand is your signature stamp
Your brand is your signature stamp

unique like your blue eyes
Your message reflects
your vision
Your message is accurate
Your message is accurate

and credible
And you stand behind it
Create a message
with purpose
To persuade or
motivate
Inform or educate
Engage or entertain
Create a reader-focused
message
Know your reader
Apply the marketing litmus test
Address your reader’s concerns

Who are
you?

Why
should I
care?

What
problems
will you
fix?

What
makes
you any
different?

Prove it.
Your message is your baby
Planning ensures an easy delivery

Create your
unique
message

Have a
purpose

Be
readerfocused
This is Part 7
Check out the entire series
Follow the 10-Part Marketing Plan at

SimplyStatedBusiness.com
Photo Credits: BigStockPhoto.com
Cathy Miller, Business Writer

Business site:
www.SimplyStatedBusiness.com

www.simplystatedbusiness

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