Presented By: Nathan Sado, Tyra Hughey-Smith, and Jen Ruiz. Several tips from successful bloggers on various ways travel bloggers can monetize their sites and use their industry expertise to earn income.

2. Nathan Sado
Websites
Fit Living Lifestyle
Live Dream Discover
Discover the PNW
Discover Life Media
Social Media
Manage over 50 Social
Media Accounts
Full -Time Travel
Blogger and content
creator for almost 7
years and have
worked with over 100
brands all over the
world from
destinations to
products both big and
small.Contact Email:
DiscoverLifeMediaCo@Gmail.com

3. BEYOND THE BLOG: TAPPING YOUR EXPERTISE AND
COMMUNITY TO EARN ALTERNATE INCOME
Making Money from the
Sometimes Controversial World
of
Social Media

4. Some Social Media Statistics
● 3,200,000,000 users worldwide
● Facebook, YouTube, Instagram
● 90.4% Millienials 77.5% GenX and 48.2% Baby Boomers
● 2 hours and 22 Minutes a day
● 73% of Marketers rely on Social Media to reach consumers
● 54% of consumers use Social Media for their research
● 71% of consumers recommend a product/destination based off SM
● 49% of consumers base their buying decisions on Social Influencers
● 91% of social users do it through a mobile device

5. Ways to Monetize Social Media
● Social Media Management
● Social Media Campaigns (IZEA, TapInfluence,
Considerable Influence, etc)
● Brand Consulting
● PR services
● Product Commissions

6. $250 Twitter Campaign Example $650 IG Post$450 Social Campaign in
another niche
Social Media Campaigns

7. Some Info on Social Media Campaigns
● $100 per 10,000 followers is the basic rate in the industry
● Micro Influencers are now taking 84% of brand campaigns
● Packaging Social Campaigns are much easier to sell than
one offs
● Micro Influencers deliver a 30% better ROI per dollar spent
than macro-influencers, and 20% better than influencers
with 1+ million followers.
● The average cost of a social media campaign falls between
$4,000 to $7,000 per month, with costs rising upwards of
$20,000. This post on IG led to multiple
bookings for the hotel in only 20
minutes of being live.

9. Social Media Management Tips
● Create a niche service
● Provide a personal touch
● Fewer clients at higher rates
● Upsell additional services like Social
Marketing Campaigns, New Account Set-
ups and Content Creation

10. Thank You!
DiscoverLifeMediaCo@Gmail.com

11. Tyra Hughley Smith
Businesses/Websites
The Traveling Esquire
Hughley Smith Law
WanderAway
Been There, Seen That
Streams of
Income
5+
Serial entrepreneur.
Practicing attorney
serving creatives and
small businesses.
Classically trained
magazine journalist.
Author of Insights from
the Inside. Travel blogger
with merch lines,
subscription box, and trip
planning business.
@TheTravelingEsq

12. BEYOND THE BLOG: TAPPING YOUR EXPERTISE AND
COMMUNITY TO EARN ALTERNATE INCOME
Several Streams of Income:
Making Money From Merch and
Leveraging Your Expertise

13. Did you
know...

14. Easy Ways to Create Additional Streams of Income
● Travel-related merchandise
● Apparel and accessories
● Customizable products
● Subscription and gift boxes
● Travel planning and group trips
● Visual services (photography, videography)

15. Creating travel-related merchandise
is an easy way to expand upon your
blog and make some extra money.
Think about: What are things you
need when you travel? Luggage
tags, luggage, passport holders,
bags.
The best part is, you don’t have to
carry inventory. You can “drop ship”
many items. Printful Dropship link:
bit.ly/printfultyra
Merch

16. Source:
Shop.TheTravelingEsquire.com
Products: passport holders, luggage tags, tote bags, shirts, onesies, mugs, travel planners

17. Source:
RoniTheTravelGuru.com/shop
Products: passport holders, travel-themed notecards, stickers, shirts, and more

18. When you travel, the world is at your
fingertips. And that means items that your
followers may want to experience themselves.
You know how people always you to bring
back souvenirs? Monetize that and give your
followers and readers a taste of the world.
Sourcing Products
through Travel

19. Source: WanderAwayBox.com
WanderAway is a travel subscription box that was sourced from travels all over the
world. It created recurring income in the form of subscription. Local vendors all over the
world.

20. Source:
RoniTheTravelGuru.com/shop
Roni routinely travels to Africa and when she goes, she brings back a suitcase full of
authentic African/Ankara prints. She realized that things she uses every day, like her hair
bonnet, could be made from these fabrics for audiences wanting an African-inspired
look.

21. Now, WanderAway is changing it up...
● Suspended subscriptions
● Still have online store and allow for one-off
purchases
● Looking into moving into corporate gifting
● Working with both travel companies and other types
of companies for incentive programs and gifting
● New form of consistent income without having to fulfill
subscriptions every other month

22. Service Based Income Streams
Derived from Your Expertise
● Trip planning services
● Group trips
● Corporate partnerships
● Promotional photography services
● Video or commercial creation
● Social media management

23. Official merchandise partner of major trip
planning company
When first started blogging, licensed
photography to tour operator in exchange for
travel perks/payment.

24. Jen Ruiz
Website
Jen on a Jet
Plane
Self-Published
Books
3
Lawyer turned full-time
travel blogger and
author. TEDx speaker, #1
Amazon Bestseller and
2018 Readers’ Favorite
Award Winner. Featured
in The Washington Post,
ABC News and Matador
Network.

25. BEYOND THE BLOG: TAPPING YOUR EXPERTISE AND
COMMUNITY TO EARN ALTERNATE INCOME
Self Publishing Basics:
Why You Should Repurpose Existing Content into
Income Generation Goods

26. Who Should Self-Publish?
• Perfect for content creators
• 80% of people want to write a
book
• Expand reach & build authority
• Note -- you don’t need to even
like writing

27. What Does Self-Publishing Entail?
Your Books
+
Your
Garage??
• Difference between traditional, vanity and
self-publishing
• How Amazon changed the industry
• Necessary elements to list a book for sale
online:
• Cover
• Word Document
• Description and Categories

28. Where Should You Self-Publish?

29. When is the Best Time to Self-Publish?
• Don’t wait!
• Best-selling versus best-
written
• Making edits/second
editions

30. Why Should You Self-Publish?
• Boosts credibility
• Leads to speaking
engagements
• Free publicity
• Media features, backlinks
and citations

31. How Do You Get from Idea to Self-Published Book?
Bonuses:
Idea to Bestseller in 90 Days Workbook
12 Helpful Resources for Self-Published Authors
https://jenonajetplane.com/self-publishing-bonuses/

32. Q&A Time
DiscoverLifeMediaCo@Gmail.com
@FitLivingLifestyle
Tyrahughleysmith@gmail.com
@TheTravelingEsq
Jenruizwriter@gmail.com
@JenOnAJetPlane