ChainRaise - Building an audience

1. Building an
Audience
“There’s no
crowdfunding without a
crowd.”

2. Each company will either find themselves in one
of two buckets.. Either needing to build a crowd,
or already having a crowd, and just need to
distribute the offering.
This chapter doesn’t relate to the distribution of
the offering, instead it is about the step before,
which is building the crowd before actual
crowdfunding.

3. Fair warning: this is not a secret sauce.
This is a breakdown of the fundamentals.
Take the fundamentals as a starting point, and
then work with either your own marketing
department or a reputable marketing firm to
expand on these concepts.

4. PART 1
Identify Your Target Audience

5. Part 1 : Identify Your Target
Audience
Who do you want to reach
with your content?
The more specific you can
be about your target
audience, the easier it will
be to create content that
resonates with them and
attracts their attention.
The data used to define the
target audience is usually:
• age
• gender
• education background
• purchasing power
• social class
• location
• consumption habits

6. Part 1 : Identify Your Target
Audience
Figuring out your target audience comes down
to a few simple questions.
1. Who Are
They?
When thinking about who might be in your audience,
you must consider who are the people who identify with
your brand. One way to find out is to monitor who
follows, likes, shares, and comments on your posts on
social sites like Facebook, LinkedIn, YouTube, and
Instagram. If someone is willing to engage with you, then
chances are they are your target.

7. Part 1 : Identify Your Target
Audience
2. What Are Their Biggest Difficulties, Problems, or
Desires?
What is interesting, and good for you might not be for the
customer. Don’t think of yourself when it’s time to define
the difficulties, problems, and desires of your target
audience. Put yourself in their shoes.Don’t make offers
based on what you think. Make them according to
research grounded in data, previous experiences, and
analysis of your potential customers’ behavior.
Understand the greatest difficulties your audience faces
to try to help solve them.

8. Part 1 : Identify Your Target
Audience
3. Where Do They Look for Information
Online?
Everyone needs information.
Every day we are inundated with tons of information, but
when you need it the most, where do you go to find
answers?
Identify the communication channels most appropriate to
your target audience and try to talk to them using a
specific language from their universe.

9. 4. What Real Benefit Do You Offer?
Everyone wants solutions for their problems and to make their
lives easier. This is a collective desire and it’s no different for
your target audience.
Think a little about your product and the problem it solves.
What benefits does your product or service offer? What is the
main value offer?
With so much competition, you must try to find your
competitive advantage in your niche and always try to
improve your product, offering something extra that others do
not. For example, better customer service, a free tool, or a free
trial period.
Part 1 : Identify Your Target
Audience

10. Part 1 : Identify Your Target
Audience
5. Who Do They Trust?
Trust is everything to your target audience. No one purchases a
product or service from a company they don’t know or trust.
The reputation of your company is crucial. Taking care of the
relationship with your customers is essential as they spread
information about your brand on the internet and to their friends
and family.
If you get good reviews, have positive comments, and garner a
great reputation, customers will be more motivated to buy from
you.

11. PART 2
Create
Content

12. Create high-quality, relevant content about
your business: To attract and retain an
audience, you need to consistently provide
value through the content you create. This
could be in the form of informative blog posts,
engaging social media updates, or helpful
videos.
Share your mission, share your solutions, and
allow like minded people to follow your
journey.
Part 2 : Create Contentt

13. PART 3
Promote Your Content

14. Part 3 : Promote Your Content
Once you've created your content, you need
to get it in front of your target audience.
This could involve sharing it on your own
social media accounts, submitting it to
relevant websites or communities, or running
paid advertising campaigns.

15. PART 4
Engage with your audience

16. Part 4 : Engage with your
audience
Building an audience is
not just about creating
content, it's also about
fostering a community.
Make an effort to
engage with your
audience by responding
to comments, asking for
feedback, and
participating in relevant
online discussions.

17. Part 4 : Engage with your
audience
Your goal should be to
find your first tribe of
50-100 loyal supporters.

18. PART 5
Be
consistent

19. Building an audience
takes time, so it's
important to be
consistent in your
efforts.
This means
consistently creating
and promoting high-
quality content, as well
as actively engaging
with your audience.
Part 5 : Be consistent