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The Burrito Principle
and Beyond...
10 Memorable
Marketing Ideas
1. The Burrito Principle
2. The Samuel L. Jackson
Marketing Hack
Some people are lazy.
Make it as easy as possible
to get your content shared.
3. Pomodoro Marketing
Make your marketing idea stick
by giving it a memorable name
4. The Hedgehog
Concept
5. Blue Ocean Strategy
6. P.O.S.T. Method
Success on social media:
1. People
2. Objectives
3. Strategy
4. Technology
7. The Pac-Man Effect
Twitter conversations with brands are
overwhelmingly positive/neutral
8. Skrillex Content
Create a good rhythm
of deep content and quick content
9.TheDraftingTechnique
Draftbehindyourotherstofindthe
outlets and opportunities forpress
for your blog
10. The 2-Pizza Rule
If a team can't be fed with 2 pizzas,
the team is too big.
Much more:
bit.ly/mktgideas
Sources:
johncockley, Jim Collins, CoSchedule, Jeff Bezos, Darian Rodriguez Heyman,
Groundswell, Noah Kagan, Greg Ciotti, Mention

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