The document provides tips and formulas for writing effective headlines and calls to action for content marketing. It discusses important headline structures, such as identifying a problem and offering a solution. Example formulas include John Caples' method of offering a solution first or using emotionally driven "Little Known Ways" headlines. The document also covers tailoring content to match an audience's personality by considering the tone of voice and primary purposes of informing, persuading, or entertaining. Tips are provided for writing compelling calls to action through the use of strong verbs, a sense of urgency, persuasive writing, and eye-catching buttons or colors.

1. COPYWRITING
06
What to write for content
marketing?

2. THIS IS WHY
CATCHY
HEADLINES IS
IMPORTANT!

3. ● What makes a headline good is its structure – aka “The Formula.”
● Every blogger and content marketer MUST has one or more
formulas for writing headlines.
● Different formulas suits different content strategy.
HOW TO WRITE PERFECT
HEADLINES

4. HEADLINE FORMULA
● Used By Many Gym Experts.
● 1st- Identify Problem.
● 2nd – Offer Solution
● 3rd – Make Promise
FORMULA #1

5. JOHN CAPLES’ FORMULA
● 1st- Offer Solution.
● 2nd – Jot Challenge
● 3rd – Make Promise
FORMULA #2

6. “LITTLE KNOWN WAYS” FORMULA
● Emotionally Driven
● Usually pop into people’s minds, even after they’ve
seen them.
Examples:
● 3 Little-Known Steps to Monetize a Brand-New Blog
Successfully
● How These 5 Little Known Secrets Increased My
Search Traffic by 80%
● 15 Little-Known Ways to Increase Lazada revenue
FORMULA #3

7. How to Match Your Audience’s Personality?
1. YOUR OWN VOICE IS CRUCIAL
A. A brand's personality is determined by
the tone you use in your material.
B. Consider the most thrilling tale you've
ever read: you probably did so with a
certain tone, or voice, in mind, and that
was a big part of what kept you reading all
the way to the end.
C. This holds spot-on for any marketing
materials or publications you distribute.
Anything, even your brand, may become
dry and lifeless if it lacks individuality.

8. How to Match Your Audience’s Personality?
2. THE CORE OF MATTER
Three primary purposes can be identified as
typical motivations for writing or arguments
in general:
• To Inform
• To Persuade
• To Entertain
Once you understand the type of people you
want to communicate with and their journey
as a buyer, it’s easy enough to tailor your
message to fit an approach.

9. ● A call to action, or CTA, is a
digital marketing technique
that businesses employ for a
variety of purposes, including
growing their client base,
capturing sales, and
converting website traffic
into sales.
CALL-TO-ACTION

10. 4 TIPS FOR WRITING
AN ENTICING CALL
TO ACTION
1. Start STRONG- Use action verbs
that direct people, like “shop,” “join,”
or “click.”
2. Create a sense of urgency-“Shop
this limited time offer before it’s
too late!”
3. Use persuasive writing skills- create
an incentive that benefits people,
like saving money or lower rates.
4. Make it pop off the page- Create
CTA button and use brighter colors.

11. ● Make Your Content Appear Sloppy.
● Affect How Our Content Is Ranked.
● Distraction That Affects Your
Brand.
● Can Change The Meaning Of Your
Content Entirely.
● Leaving Your Readers Both
Confused And Misinformed.
HOW GRAMMAR MISTAKES RUINS
YOUR MARKETING EFFORTS

12. 5 METHODS FOR BECOMING A BETTER
WRITER
Crucial to increasing your
vocabulary and
expanding your writing
repertoire.
Add a better adjective.
Such As:
• Very big=Gigantic
Write using more formal
grammar.
Practice makes
perfect, so set aside
just 10 or 15 minutes
each day to free-
write.
2. Develop Free-Writing
1. Read every day.
5. Drop the word
'very' from your
vocabulary.
4. Always think about
your audience.
3. Ask Feedback.
Take criticism to
emphasize your voice
and identify with your
audience.