Basic tipps for sales professionals how to choose and use social networks to increase their customer base, earnings and profits. How to behave on social network, how to start and manage social selling.

1. HOW TO
MANAGE YOUR
SOCIAL
SELLING
Join the winning team! Gather intelligence, build
relationships and close deals. This is what an effective
social selling management offers. Can’t do it? Don’t
worry, We’ve got you covered. Let’s get started……..
June 2014

2. TABLE OF CONTENT
1. Introduction
2. Reasons why you are not selling
3. Gathering Intelligence
4. Engaging your customers (The audience)
5. Managing Sales
6. Social selling tips (Uniqueness)
7. Social selling tips on-the-go
8. A thank you tips
June 2014

3. INTRODUCTION
• It’s time for social selling! Do you know, studies have
shown that 90% of sales people who manage their
social selling outperform those that don’t? Lets first
reflect on the sales industry.
• The sales industry had passed through significant
changes since the existence of social media. From face
to face sales to telesales down to email and now, social
selling. One will hardly find a company that is not on
social media. Having a social media presence is an
issue, managing social selling is another.
• What’s the best path forward for your company in this
new world? Every sales professional should be exploiting
Facebook, Twitter, LinkedIn and other social media
platforms, but how do we start?
June 2014

4. REASON WHY YOU ARE NOT
SELLING
• ghg
June 2014

5. GATHERING INTELLIGENCE
June 2014

6. ENGAGING YOUR
CUSTOMERS(THE AUDIENCE)
• Engaging your target market on social media is all about conversations which inversely builds
relationships. The built relationships are the foundation of sales. How do we engage the
audience? See them as the girl or boy, man or woman next door.
• A survey conducted by “Gallup today” shows that 62% out of 18,000 respondents claimed that
brands on social media don’t influence their purchasing decisions but friends and family on social
media do. Very few, about 5% identified social media as “ having a great deal of influence” on
their purchasing decisions.
• With these finding, you need to be friendly for you to influence their purchasing decisions
especially to audience that are more influenced by friends. Make them see your brand, company,
business in a friendly and not too business minded. To do that;
• Hold contests, discounts etc
• Make quality and Interesting posts
• Follow up each comment in a timely manner
• Don’t be too social minded lest your brand will be taken for granted.
• Avoid aggressive sales approach i.e. Avoid “Buy now!” on almost all your post.
• Make your audience feel you are there to help and not primarily for sales by answering their
queries no matter how irrelevant it appears. Sometimes make a post that inspires the audience.
reference; http://thegallupblog.gallup.com/2014/06/gallup-examines-state-of-american.html
June 2014

7. MANAGING SALES
June 2014

8. SOCIAL SELLING
TIPS(UNIQUENESS)
• nb
June 2014

9. SOCIAL SELLING ON-THE-GO
• fhgh
June 2014

10. A THANK YOU TIPS
• This sounds crazy, I mean spying. It is advisable you
spy your competitor, monitor the key players; their
social media activities, what they do and what they
don’t do, their sales approach etc. Adopt policies
that protect your competitive edge, while
exploiting their weaknesses and threats. This is to
avoid being the prey. If you see your brand as the
prey, don’t be an easy prey. Try to be the predator,
if you can’t, claim it by positioning your weakness
and threat as an opportunity and strength and vice
versa.
June 2014

11. Thank you for your
attention!
Visit www.repsagent.com and create your own
profile