This document outlines a 4-step process for marketing maximization: 1) Understand your ideal customers, 2) Create content they will consume, 3) Develop products they will buy, and 4) Implement a marketing plan with the right messages. It emphasizes the importance of truly knowing your target audience and their problems in order to create valuable content and products that directly address their needs. A successful marketing strategy also requires optimizing for mobile users and implementing the right mix of money, market research, messaging and media.
In this presentation we explore the awesome power of adding Wow, Aha, and Yippee to your content creation, be that for your presentations, content marketing campaigns, sales material or website.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
In this presentation we explore the awesome power of adding Wow, Aha, and Yippee to your content creation, be that for your presentations, content marketing campaigns, sales material or website.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
This is a summary from the book Nanovation. It is the story of how one of today’s most influential global leaders, Ratan Tata, true practitioner of conscious capitalism, inspired a game changing innovation.
NANOVATION is a how to on getting people to think big, act bold, and improve the world in the midst of overwhelming challenges.
It concludes with eight transferable rules for driving innovation in any business and teaching people to achieve the possible in what appears impossible
42 Reasons NewsCred Employees Love Their JobNewsCred
To celebrate our recent round of funding, we asked our employees to share what makes this place great. Why do we come to work every morning? Why do we spend hours of our day – and, let's face it – the best years of our lives building content marketing software and technology? Here are 42 reasons we love what we do.
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
Following up on leads is ninety percent of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls and looking for the right client… but what’s the point of it all if you don’t follow up on the leads you already have?
Content Strategy for Early-Stage StartupsInfusionsoft
Content Strategy for early-stage small businesses is drastically different than enterprises. In this presentation, Joseph Manna, offers advice to SEED SPOT members on developing a functional and thriving content program.
f you have any questions, visit Infusionsoft's e-books for additional education on how to drive ROI from your marketing activities: http://www.infusionsoft.com/learn/e-books.
Marketing in Surprising Times: NAED ADventure ConferenceLois Kelly
Marketing trends in a digital age: relabeling marketing, using preference and customer love as a decision filter, building capabilities as marketing strategist, scientist, activist, artist
Learn the key skills, traits, and competencies of an entrepreneur or intraprenuer. Walk away knowing the difference between an entrepreneur and an intrapreneur, and how both view uncertainty, failure, the future, getting things done, pivoting, life-long learning, ambiguity, change, problem solving, critical thinking, and thinking outside in. Explore what goes into a business model canvas. Get a 10,000 foot view of design thinking, being customer centric, and being empathetic with others. Learn what an MVP is and the important role it plays in launching a startup. Leave being big, bold, and ready to create, make, do, and innovate.
Hey,
These are my learnings from the 10x Book. I really like reading motivational and leadership books. Follow me for more interesting content. Thanks :)
So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right?
Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service.
When you've built a reputation and boast a solid user base things are much smoother, but those first customers...
This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck!
www.floown.com
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
This is a summary from the book Nanovation. It is the story of how one of today’s most influential global leaders, Ratan Tata, true practitioner of conscious capitalism, inspired a game changing innovation.
NANOVATION is a how to on getting people to think big, act bold, and improve the world in the midst of overwhelming challenges.
It concludes with eight transferable rules for driving innovation in any business and teaching people to achieve the possible in what appears impossible
42 Reasons NewsCred Employees Love Their JobNewsCred
To celebrate our recent round of funding, we asked our employees to share what makes this place great. Why do we come to work every morning? Why do we spend hours of our day – and, let's face it – the best years of our lives building content marketing software and technology? Here are 42 reasons we love what we do.
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
Following up on leads is ninety percent of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls and looking for the right client… but what’s the point of it all if you don’t follow up on the leads you already have?
Content Strategy for Early-Stage StartupsInfusionsoft
Content Strategy for early-stage small businesses is drastically different than enterprises. In this presentation, Joseph Manna, offers advice to SEED SPOT members on developing a functional and thriving content program.
f you have any questions, visit Infusionsoft's e-books for additional education on how to drive ROI from your marketing activities: http://www.infusionsoft.com/learn/e-books.
Marketing in Surprising Times: NAED ADventure ConferenceLois Kelly
Marketing trends in a digital age: relabeling marketing, using preference and customer love as a decision filter, building capabilities as marketing strategist, scientist, activist, artist
Learn the key skills, traits, and competencies of an entrepreneur or intraprenuer. Walk away knowing the difference between an entrepreneur and an intrapreneur, and how both view uncertainty, failure, the future, getting things done, pivoting, life-long learning, ambiguity, change, problem solving, critical thinking, and thinking outside in. Explore what goes into a business model canvas. Get a 10,000 foot view of design thinking, being customer centric, and being empathetic with others. Learn what an MVP is and the important role it plays in launching a startup. Leave being big, bold, and ready to create, make, do, and innovate.
Hey,
These are my learnings from the 10x Book. I really like reading motivational and leadership books. Follow me for more interesting content. Thanks :)
So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right?
Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service.
When you've built a reputation and boast a solid user base things are much smoother, but those first customers...
This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck!
www.floown.com
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Social Network Marketing: Integrate Real Life with Online Kristin Slice
Business owners understand that social media, e-commerce and websites are powerful tools, but how can you strategically capitalize on these innovations? In this two-part series, you will learn valuable and practical tips for developing a social media strategy for your business, identify social media platforms to incorporate, and learn social network marketing time management strategies.
• Part 1: How to Develop a Strategy Specific to Your Business
• Part 2: Social Media Tools and Secrets and Time Management Tips
This program is intended for business owners who need to revise their existing social media strategy to generate leads for their business.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
IDI Conference 2015 - Is social media a useful business tool or a waste of time?
Rri bm webinar slides v2
1. 4-STEPS TO
MARKETING
MAXIMIZATION
1. Understand who your IDEAL
CUSTOMERS really are so you
create exactly...
2. The CONTENT they’ll consume...
3. The PRODUCTS they’ll buy, and...
4. The MARKETING messages that will
turn prospects into customers and
customers into lifelong fans.
8. A 4-Step Blueprint
to ensure that you are
doing the Right things
at the Right time with the
Right customers.
The Solution...
9. What would it be like to look right into the
mind of your prospect with X-Ray vision
and see exactly what their problems are?
And then deliver your sales message so
that it precisely addresses these problems?
1. The Core Problems
10. To serve your customers
well, you must know
them well.
11. The goal is to create
an intelligence
system that gives
you ongoing
information about
who your prospects
and customers are.
14. • Who benefits most from your products
and services?
• Who’s been your best customer?
• Who’s been your worst customer?
• What problems keep them awake at
night?
• How much of an impact do these
problems have on their lives?
• What are their biggest dreams or
desires?
• What are their biggest fears?
• Who are their role models or mentors?
16. • Surveys
• Industry Reports
• Pew Research Center
• Keywords & Competition:
iSpionage, SpyFu, KeywordSpy
• Google Adwords
• InfoUSA
• Blogs, Forums, Social Media
• Small Business Association
Competitive Analysis Tool
• Hoover’s, Dun & Bradstreet,
Forrester
• Amazon
17. What you think you
know can seriously
hurt your business.
‘‘
18. 51% of our
customers
already had
a product
or service.
21. Do you really NEED...
...a podcast
...a blog
...YouTube videos
...a Facebook page
...a Twitter account
...a LinkedIn profile
...article marketing
...Pinterest posts
...webinars
...ebooks
22. The problem is we
don’t do it because
we feel overwhelmed
and confused...
We don’t have a
CONTENT PLAN
23. DEFINITION
Content Marketing is
marketing and business
processes for creating and
distributing valuable and
compelling content to attract,
acquire and engage a clearly
defined and understood
target audience – with the
objective of driving profitable
customer action.
—Joe Pulizzi
24. •Companies with active blogs receive 97% more leads than
other companies
•61% of consumers say they feel better about, and are more
likely to buy from, a company that delivers custom content
•The average cost to generate a lead through inbound
marketing is about half the average for outbound marketing
25. •Social media sites and blogs reach 8 out of 10 of all
U.S. Internet users
•80% of decision makers prefer to get company information
in a series of articles versus an advertisement
•Content creation is ranked as the single most effective
SEO technique
26. Targeting the wrong market.1
2 Reasons Marketing Underperforms...
Targeting the right market, but not
understanding it fully.2
27. • Slogan: “The taste just got better.”
• Market Values: America,
friendship, nostalgia, familiarity,
loyalty, tradition
• Customer Response: “History is
being taken away.”
37. A strategic marketing plan directs your strategies and
actions for your products, pricing, sales and promotions.
It makes it easier for you to capture new customers, sell
your products, take advantage of opportunities and build
your business long-term.
4. Marketing Plan
40. Mobile Optimize
• 81% of all smartphone users browse
the internet with their phones.
• A study by Nielsen and Google found
that 77% of mobile searches happen
even when desktop devices are also
available.
• Multi-Screen Shift: Up to 90% of
users use multiple devices to
accomplish a goal.
Mobile Optimize
• 81% of all smartphone
users browse the
internet with their
phones.
• A study by Nielsen and
Google found that 77%
of mobile searches
happen even when
desktop devices are
also available.
• Multi-Screen Shift: Up
to 90% of users use
multiple devices to
accomplish a goal.
Mobile Optimize
• 81% of all
smartphone users
browse the internet
with their phones.
• A study by Nielsen
and Google found that
77% of mobile
searches happen
even when desktop
devices are also
available.
• Multi-Screen Shift:
Up to 90% of users
use multiple devices
to accomplish a goal.
41.
42. 4-STEPS TO
MARKETING
MAXIMIZATION
1. Understand who your IDEAL
CUSTOMERS really are so you
create exactly...
2. The CONTENT they’ll consume...
3. The PRODUCTS they’ll buy, and...
4. The MARKETING messages that will
turn prospects into customers and
customers into lifelong fans.
43. Free Training Video
& Special Reports
on Marketing Maximization:
PamHendrickson.com/Tony