The document discusses the importance of web design. It states that outdated or poorly designed websites will cause potential customers to lose trust in a business and go elsewhere. A good design establishes a first impression, builds trust, creates consistency, and is important for competing with other businesses. The document also discusses how minimizing design can maximize results by keeping websites simple and focused. It defines landing pages and why they are important for driving traffic, improving SEO, and building brands. Finally, it lists some powerful ways to show social proof on a website like reviews, live sales notifications, and trust badges.

1. WEB
DESIGN
04
Why Web Design Matters?

2. If a potential new customer comes to
your website, and it looks dated, they
know you are not keeping up with the
times. They also know you don’t take
your digital marketing seriously. And
because of this, they will NOT
HESITATE TO GO SOMEWHERE ELSE.
WHY GOOD DESIGN MATTERS?

3. WHY WEB DESIGN IS IMPORTANT?
To get audience to be familiar
with your brand so they choose
you when they’re ready to
convert.
You need great design that will
make your business stand out from
the rest.
A professional site signals trust with
your audience. They will trust your
business and feel comfortable
checking it out further.
Web design is important
because it impacts how your
audience perceives your brand.
1. Sets Impressive
First Impression
3. It Creates Consistency 4. Your Competitors
Are Doing It
2. It Builds Trust With
Your Audience

4. For examples: Bluehost’s website
Minimize Design
To Driven
Maximize
Results!

5. HOW MINIMIZING YOUR DESIGN CAN
MAXIMIXE YOUR RESULTS?
More and more people are adopting the minimalistic “LESS is
better" design philosophy. Older websites were notoriously
"busy." They inundated the public with information.
People nowadays want to go to one website for one purpose,
and they want to be able to locate that one thing without being
sidetracked while doing so.

6. What is a Landing Page?
WHAT IS A LANDING PAGE &
WHY IS IT IMPORTANT?
A landing page is any web
page that a consumer click-
through & lead to another
page, that serves a single
and focused purpose.
For Examples:
• eBook,
• Free trial,
• Contest entry
• Webinar registration
In return for the submission of contact
information, great way to drive traffic,
improve your SEO and build your brand.

7. 4 POWERFUL WAYS TO SHOW SOCIAL
PROOF ON YOUR WEBSITE
Excellent way to show your
customers that your site is safe
and that their data is secure.
You could include the number of
people currently subscribed to
receive emails from your company.
Excellent way to show visitors that other
people are interested in your product or
service this could encourage them to
take act.
One of the most well-known
and valuable pieces of social
proof from existing customers.
1. Reviews
3. Trust Badges 4.Display Impressive Stats
2. Live Sales Notifications

8. WHY SHOULD I USE
WORDPRESS?
1. It’s Open-source Software.
2. World’s Most Popular CMS.
3. Can Be Use For All Types Of
Projects.
4. Worldwide Community.
5. Give You Full Control Over
Your Website.
6. Easy To Maintain.
7. Optimize Your Website For
Search Engines.
8. Two-factor Authentication For
Security.
WORDPRESS
CUSTOM
PLUGINS
FREE