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1. 11 Marketing Techniques to boost your business

2. 1. Start with a plan:
• All major work plans must be made in advance, with the end
goal predefined, and the same applies to Social Media
Marketing.
• Without a plan, you have no way of knowing what you’re trying
to achieve with your social media posts, and it becomes
difficult to know whether you will reach your goal or not.
• Taking the time to create a concrete social media plan will
ensure that all your efforts support your specific business goals.

3. Pointers:
– Set a goal – Don’t run after likes alone,
rather try to make your customers stick
to you and your business eternally.
– Know your competitor – Market
Research is mandatory and knowing
about competitor and their strategies
can definitely win you an edge over the
market.
– Conduct a Social Media audit – Know
what you achieved so far.
– Create Social Media Calendar – All
Social Media activity should follow a
predefined calendar.

4. 2. Decide which Platforms are right for you:
• Don’t make assumptions about where and how your
audience spends their time online.
• Your instinct might tell you that you should skip
Facebook and focus on newer Social Media Networks
like Instagram and Snapchat when targeting millennials,
but the data shows that 82 percent of millennials still
use Facebook.
• Different Businessess require different platforms for
their growth and identifying the right platform is a
cherry on the cake.

5. 3. Know your Audience:
• Analyze your current demographic of customers and the sales
you get from them. Also set the target customers clearly, and
after proper analysis define who your Audience is and find
ways to attract them all.
• This will include using keywords across social media, and
finding out where you get the best interactions, along with
researching your competitors.
• Build relationships and Expand your audience:

6. 4. Build relationships:
• The amazing benefit of Social Media
compared to other marketing channels
is that it allows you to talk directly to
the customers and followers.
• You can build relationships over time,
rather than asking for a sale up front.
• That’s one of the reasons why 93
percent of people who follow small-
and medium-sized business on Twitter
plan to purchase from the SMBs they
follow.

7. 5. Expand your audience:
• Once you have successfully win over your
original market niche, you can use social media
tools to reach out to new audiences.
• You can even get into developing new products
and services that your current followers or
potential followers would be interested in.
• Expansion is easy with Social Media Marketing.

8. 6. Visual is key:
• All Social Media content is based on one type of
Visual or another. So, share compelling visuals
whenever you can.
• People come to expect social posts to include a
visual component. Twitter’s internal data, for
example, shows that people are three times more
likely to engage with Tweets that have visual
elements like a video, photo, infographic, or GIF.
• Hence, Visual content is a booster for your Social
Media Popularity.

9. 7. SEO Search engine optimization:
• SEO is a huge part of online marketing and it is
represents your pancreas in organically
in search engine.
• There are 4 billion searches every single day,
and it’s important that your business is showing
up in some of them.
• Make sure your bio for all social networks
includes keywords related to your business and
industry.

10. 8. Quality over quantity:
• Rule as old as time, it has to be – Quality over
Quantity, always!
• It’s much more important to create quality
content on a couple of key channels where you
can really connect with your audience than to
have a presence on every single social network.
• Make sure that your Social Media posts offer
value. If all you do is pitch and sell, there’s very
little motivation for people to follow you.
• Remember, Social Media Marketing is all about
building relationships. So, be human, be honest
and always provide great content!

11. 9. Show appreciation:
• The most important thing about social media is that it is not just about you!
• Social media has no monologue where you tell the world about the awards you’ve won, or the
special deals on your products and services. It’s an opportunity for you to connect with the
people who have helped you and supported you in your business.
• Never forget to appreciate these people, your employees, your partners and most importantly
– your customers!

12. 10. Stand out:
• Be different, be unique! On Social Media, your idea, service or product is your
personal brand first, and your job or business second.
• Get above the noise. You need to convey your persona and be remembered.

13. 11. Don’t try to do it yourself:
• The last and the most important tip is –
Don’t try to do it yourself!
• As a small business owner, your time is
limited and very valuable – so, delegate
social media work to someone (or a team)
in your company, or engage an outside
expert. Then add the cost of your social
media strategy to your budget.