Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Presentation I did recently when applying for a job at Clear Thought Consulting.
One of the restraint was that the recipient should digest it in no more than 20 minutes.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Presentation I did recently when applying for a job at Clear Thought Consulting.
One of the restraint was that the recipient should digest it in no more than 20 minutes.
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
The Next Chapter (The Evolving Relationship between America and Pakistan )AIMS Education
The Pakistan Policy Working Group is an independent, bipartisan group of American experts on U.S.–Pakistan relations. The group was formed in January 2008 to assess the state of U.S.–Pakistan relations and to offer ideas to the next U.S. President and his Administration on managing this critical partnership. The group’s efforts were guided by the understanding that Pakistan is and will remain one of the United States’ foremost foreign policy and national security challenges, deserving of heightened attention in the new Administration.
The group met regularly for eight months to discuss topics involving Pakistan’s domestic political situation, counterterrorism, and internal security challenges, relationships within the region, and economic development and assistance. To inform the group’s work, members traveled to Pakistan, where they interviewed government officials, academics, business leaders, and nongovernmental organization (NGO) workers. Various U.S. officials and Pakistani experts also joined the group’s regular meetings to brief members on their areas of expertise. This report presents the findings of those meetings and research trips.
InterContinental Hotels Group (IHG) Annual Report and Form 20-F 2016AIMS Education
We are one of the world’s leading hotel
companies, whose purpose is to create Great
Hotels Guests Love® through delivering our
promise of True Hospitality for everyone.
We have a diverse portfolio of differentiated brands that
are well known and loved by millions of guests around
the world. Whatever their needs, we have the right hotel
brands for both our guests and owners.
TABLE OF CONTENTS
Introduction
Bond Market
Trade Deficit
Inflation
Interest Rate
Literature Review
Instrument Data Methodology
Results And Analysis
Discussion And Conclusion
Bibliography
Appendix
A Complete Survey Report on Technical Education & Vocational Training Authority [TEVTA] Working Under Government of The Punjab, Pakistan
History
Introduction
Mission Statement
Objectives
Courses
Organisational Structure
Powers of the Authority
Functions of the Authority
Reappointment and Resignation
Authority Funds, Budget, Audit and Accounts
Special Training Program
Salient Features
Training Delivery & Benefits
TEVTA Help-Desk at LCCI & It's Function
A short PowerPoint lecture given to two classes of 10th-grade English students during an internship at Davis Senior High. The purpose of this lecture was to familiarize students of varying English proficiency levels with one of three common argumentative appeals, and encourage critical thinking outside the classroom.
Complete Parafait – POS Training Manual
https://www.youtube.com/channel/UCaaB...
Subscribe my Channel for more learning video and also press the bell button for updates...!
Social Media - Evolution And Revolution - Start to TodayAIMS Education
Published on Apr 2, 2007
All request please fwd to umer.k.habib@gmail.com.
https://www.youtube.com/channel/UCaaB...
Subscribe my Channel for more learning video and also press the bell button for updates...!
How LinkedIn built a Community of Half a BillionaireAIMS Education
Published on Jun 12, 2017, 02:30 PM
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
ARTIFICIAL NEURAL NETWORKS
Simple computational elements forming a large network
Emphasis on learning (pattern recognition)
Local computation (neurons)
Configured for a particular application
Pattern recognition/data classification
ANN algorithm
Modeled after brain
Set goals and objectives for ERP implementation
Appoint an ERP selection team and include key users in the selection phase
Find out which ERP systems are able to be adapted to company specific requirements
Distinguish between “must-have” and “lower priority” functions
Concentrate on core functions
Talk to several key-users about their experience with the ERP package
Can the software be easily upgraded? Find out costs and duration of an upgrade?
ERP Introduction (Lecture)
Chapter 1-The Roots of Distribution Information Management
Chapter 2-Strategic Use of Distribution Information Systems
Chapter 3-Information System Tactical Planning
Chapter 4-Selecting the System
Chapter 5-ERP Implementation
Chapter 6-The ERP Components
Chapter 7-Automating Sales and Marketing
Chapter 8-Replenishment
Chapter 9-Operations Management
Chapter 10-Executive Information Systems
Chapter 11-Managing the System
Chapter 12-Standardization and Putting the System to Work
Chapter 13-Customer Relationship Management
Chapter 14-Logistics and Procurement Systems
Chapter 15-Building a Best in Class ERP
Understand the effect of induction and integration mechanism on employee retention and performance.
Identify the objectives and steps of induction and integration.
Differentiate between training and development.
Describe on the job and off the job training methods.
Demonstrate and design training programs after conducting TNA.
Evaluate the effectiveness of training and development programs
Understand employee development , need analysis and its approaches.
Describe the issues faced during employee development.
Recognize different career managing terms.
Comprehend why career development is necessary.
Explain the steps to manage career.
Understand and Differentiate between strategic recruitment and selection.
Identify the dual goals of recruiting.
Comprehend recruitment process from organizational as well as individual perspective.
Identify what strategic decisions are involved in recruiting.
Explain the major recruitment methods and analyze their advantages and disadvantages.
Identify the basic selection criteria.
Design and administer an effective selection process.
Evaluate the three methods e.g., information gathering, tests and interviewing used in employee selection.
Appreciate varied contemporary interviewing techniques used by interviewers.
Design interview form and evaluation matrix.
Understand Human Resource Planning (HRP) and purpose of HRP.
Identify the relationship between strategy and HRP.
Identify the steps of HR planning process.
Describe the approaches to understand the jobs.
Discuss the phases of job analysis, including what it is and how it’s used.
Design model for forecasting HR requirements and employee requisition form.
Develop job descriptions , including summaries and job functions, using the Internet and traditional methods by using Job analysis questionnaire.
Develop job specifications using the Internet as well as your judgment.
Explain job analysis in a “jobless” world, including what it means and how it’s done in practice.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. Why is marketing important?
What is the scope of marketing?
What are some fundamental marketing
concepts?
How has marketing management
changed?
What are the tasks necessary for
successful marketing management?
3. Marketing is an organizational function
and a set of processes for creating,
communicating, and delivering value
to customers and for managing
customer relationships
in ways that benefit the
organization and its stakeholders.
5. Marketing management is the
art and science
of choosing target markets
and getting, keeping, and growing
customers through
creating, delivering, and communicating
superior customer value.
11. Four Ps
Product
Price
Place
Promotion
Four Cs
Customer
solution
Customer cost
Convenience
Communication
12. Needs, wants, and
demands
Target markets,
positioning,
segmentation
Offerings and
brands
Value and
satisfaction
Marketing channels
Supply chain
Competition
Marketing
environment
Marketing planning
13. Strengthening the brands
Measuring marketing effectiveness
Driving new product development based on
customer needs
Gathering meaningful customer insights
Utilizing new marketing technology
14. Make the mission and responsibilities clear
Fit the role to the marketing culture and
structure
Ensure the CMO is compatible with the CEO
Remember that show people don’t succeed
Match the personality with the CMO type
Make line managers marketing heroes
Infiltrate the line organization
Require right-brain and left-brain skills
15. A substantial increase in buying power
A greater variety of available goods and services
A great amount of information about practically
anything
Greater ease in interacting and placing and
receiving orders
An ability to compare notes on products and
services
An amplified voice to influence public opinion
16. Dual Goal of
marketing
Adam SmithCore concepts of
marketing
Scientific
Management
Importance of
marketing
General
Administrative TheoryScope of marketing
Customer
Dissatisfactio
n
Customer
Delight
Production
Unwholeso
me
Declining
Hawthorne
Studies
Full
Organizational
BehaviorOverfull
Holistic Selling Marketing
What is marketing?
Why marketing?
What is Marketed
Customer satisfaction
Quality
Management
Customer
Satisfaction
Demand States
Company
Orientations
MARKETING IN 21st
Century
Goods Services Persons
Organization
Information IdeasPlaces, Pr
operties
LatentNegative
Organizational
BehaviorIrregular
Organizational
BehaviorNonexistent
Product
Marketing Mix
Marketing
ManagementTasks
Product
Promotion
Price Place
•Develop marketing
strategies and plans
•Capture marketing
insights
•Connect with customers
•Build strong brands
•Shape market offerings
•Deliver value
•Communicate value
•Create long-term growth
Market changes
I
Information
technology
Convergence
CompetitionPrivatizationDeregulationGlobalizatio
n
Consumer
resistance