20 Ideas for Marketing Parks & Recreation Programs with Social Media

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This document outlines steps and strategies for marketing parks and recreation programs using social media. It recommends taking photos at events and uploading them to Instagram with relevant hashtags. It also suggests using Facebook to boost posts, introduce staff members, promote events through cover photos and scheduling tools, and create ads. Additional tips include using hashtags, being human, asking questions on social media, hosting contests, pinning on Pinterest, and starting a blog to become a subject matter expert.

Social Media

Get these s:lides here:
http://sarahtpage.com/TRAPSCentral/

• Why advertise on
Facebook?
Huge audience
Highly targeted
Cost effective
Lots of display
options
EASY!

Start a Blog/Become a
Subject Matter Expert

Automate your photo searches
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Follow Me
Facebook.com/SarahTPageConsulting
Linkedin.com/in/sarahpage
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared. This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.

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20 Ideas for Marketing Parks & Recreation Programs with Social Media

1. For Marketing Parks & Recreation Programs with Social Media TRAPS Central Region Conference November 12, 2014

3. Get these s:lides here: http://sarahtpage.com/TRAPSCentral/

4. Step 1: Open Instagram / Take a photo

5. Step 2: Add #TRAPSCentral tag

6. Step 3: Upload to Instagram

7. Step 4: Stay tuned

8. Showcase What We Can Do

10.

11. Boost Your Posts

12. Facebook Boosted Posts

13.

14.

15. Use Cover Photos As Advertising

16.

17.

18.

19. Source: Mari Smith

20. Introduce Your Staff

21.

22.

23.

24.

25. Use Hashtags

26.

27.

28.

29. Be Human

30. The most awesome example EVAH!

31.

32. Promote Events

33.

34.

35.

36. Get Mobile

37.

38.

39. Start Scheduling

40. Scheduling on Facebook 1 2

41. Scheduling on Facebook 4 3

42. Scheduling on Facebook 5

43. Try Instagram

44.

45.

46.

47. Integrate Your Marketing

48. Source: Fargo-Moorhead CVB

49.

50.

51.

52. Start Pinning

53.

54.

55. Ask Questions

56.

57.

58. Like/Comment As Your Page

59.

60. Host a Contest

61.

62.

63.

64.

65.

66.

67. Create a Facebook Ad

68. • Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!

69. Use Twitter for Market Research

70.

71. Start a Blog/Become a Subject Matter Expert

72.

73.

74. Highlight Facilities and Programs

75.

76.

77.

78. Add User-Generated Content

79.

80.

81.

82.

83.

84. Automate your photo searches http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

85. Try Photo Repost

86.

87.

88. Showcase User-Generated Content

89. Watch This

90. Can I Help? Call Me!

91. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage

92. Thank You! Questions?

Editor's Notes

1. Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
2. Add this tag: #TRAPSCentral
3. Upload your photo. No need to tweet it, but you can if you want.
4. Hang around to the end of our presentation to see what you've created!
Tell us who you are. Let us know there are real people working hard for us.
Why should you get mobile? Smart phone use occurs most often during travel (72%) – Vocus The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
95% of photos are reposted images Since August 2013: Photos tagged with #expcols have increased 293% Followers have increased 124% Interactions have increased 140%

20 Ideas for Marketing Parks & Recreation Programs with Social Media

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