This document discusses strategies for keeping up with the ever-changing social media landscape. It provides statistics on major platforms like Facebook, Twitter, Pinterest, and Instagram and discusses best practices for using each one. These include developing a content strategy and calendar, scheduling posts in advance, and curating content from other sources. The document emphasizes having a clear goal and understanding your audience when choosing which platforms to use and how to engage on each one.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
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Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Â
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
This is a presentation I gave at the DMA 2010 conference in San Francisco. The description of the session is: The challenge of social media is in how to make being personal cost efficient, and the solution is in the creating and relying on the right methodology. In this session, Jeff Hilimire introduces a new process called OFFER (Optimizing Facebook For Earnings and Relationships) that virtually automates successful outcomes.
Non profit Advantage in Social Media MarketingMatthew O'Brien
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Presentation to Tucson Coalition to End Homelessness (TCEH) Conference
Non-profits like, TCEH, have common, self-less goals for helping our community:
- to be advocates to prevent and end homelessness.
a. To increase community awareness and support for individuals and families experiencing homelessness.
b. To increase community ownership of, and responsibility for preventing and ending homelessness.
USA TODAY: More Than Just News. A Social Media Case Study YNPN DC
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YNPNdc 2nd Annual Social Media Summit
- Brian Dresher (@bdresher), Manger of Social Media & Digital Partnerships, USA TODAY (@USATODAY)
Examples that I would feature:
- Ways in which USA TODAY has become social by opening up conversation on our web site
- Changing the focus of the brand by building up individual journalist brand value
- Use of Twitter by journalists and other staff
- Cross-promoting content on Twitter and USATODAY.com to drive traffic to both platforms
- Approach to Facebook
- Content distribution partnerships with social media news aggregators
- Geo-location and USA TODAY's partnership with Gowalla to distribute travel content
- How we measure results of social media
- How we see the future of journalists leveraging social media tools
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
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Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
This is a presentation I gave at the DMA 2010 conference in San Francisco. The description of the session is: The challenge of social media is in how to make being personal cost efficient, and the solution is in the creating and relying on the right methodology. In this session, Jeff Hilimire introduces a new process called OFFER (Optimizing Facebook For Earnings and Relationships) that virtually automates successful outcomes.
Non profit Advantage in Social Media MarketingMatthew O'Brien
Â
Presentation to Tucson Coalition to End Homelessness (TCEH) Conference
Non-profits like, TCEH, have common, self-less goals for helping our community:
- to be advocates to prevent and end homelessness.
a. To increase community awareness and support for individuals and families experiencing homelessness.
b. To increase community ownership of, and responsibility for preventing and ending homelessness.
USA TODAY: More Than Just News. A Social Media Case Study YNPN DC
Â
YNPNdc 2nd Annual Social Media Summit
- Brian Dresher (@bdresher), Manger of Social Media & Digital Partnerships, USA TODAY (@USATODAY)
Examples that I would feature:
- Ways in which USA TODAY has become social by opening up conversation on our web site
- Changing the focus of the brand by building up individual journalist brand value
- Use of Twitter by journalists and other staff
- Cross-promoting content on Twitter and USATODAY.com to drive traffic to both platforms
- Approach to Facebook
- Content distribution partnerships with social media news aggregators
- Geo-location and USA TODAY's partnership with Gowalla to distribute travel content
- How we measure results of social media
- How we see the future of journalists leveraging social media tools
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Â
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
Effectively Market Your Events and Your CommunitySarah Page
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Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Why You Should Not Avoid Social Media - OpenSourceVarsity.Ivan Bayross
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92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. This Social Media slides will let you know the importance of top social media platforms and what are the best activities that you can implement in order to increase the traffic and also user engagement.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
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Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered ideas on how to market parks and recreation programs and facilities using social media.
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered how to conduct a DIY economic impact study on a festival or event.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder â active learning and UiPath LLMs for do...UiPathCommunity
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đĽ Speed, accuracy, and scaling â discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Miningâ˘:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing â with little to no training required
Get an exclusive demo of the new family of UiPath LLMs â GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
đ¨âđŤ Andras Palfi, Senior Product Manager, UiPath
đŠâđŤ Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. Whatâs changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overviewâ
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
⢠The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
⢠Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
⢠Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
⢠Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more âmechanicalâ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
5. Facebook Stats
⢠Almost 1.4 billion active users
⢠Average user is connected to 70 pages
⢠Smartphone mobile users check Facebook an
average of 14 times a day
⢠Over 1.9 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
6. ⢠Average number of connections between local
business pages and users is 2 billion
⢠Average number of weekly local business page
views is 645 million
⢠Average number of weekly comments on local
business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
8. Facebook Offers
⢠Affordable and great
for brand awareness
⢠Spent $3.70 and
drove over $200 in
business
⢠102 offers claimed/5
redeemed
⢠Redemption rate on
this offer was low
⢠Ask your community
to share!
Source: Doeâs Eat Place
11. Is Facebook
Right for
You?
⢠71% of Internet users are
on Facebook
⢠77% of women use
Facebook vs 66% of men
⢠Age
⢠Ages 18-29 = 87%
⢠Ages 30-49 = 73%
⢠Ages 50-64 = 63%
⢠Ages 65+ = 56%*
⢠Race/Ethnicity
⢠White = 71%
⢠Black = 67%
⢠Hispanic = 73%
⢠Geography
⢠Urban = 71%
⢠Suburban = 72%
⢠Rural = 69%
Source: Pew Research Center
13. Twitter Stats
⢠284 million active monthly users (about 1 billion
accounts)
⢠500 million tweets per day
⢠80% of active users use their mobile phone to tweet
⢠Average number of followers per Twitter user is 208
⢠46% of Twitter users tweet at least once per day
⢠Average Twitter user follows 5 or more businesses
⢠Twitter engagement rates for brands are 17% higher on
Saturdays and Sundays
Sources: Twitter.com, Linchpin SEO; expandedramblings.com
20. Is Twitter
Right for
You?
Source: Pew Research Center;
mediabistro.com
⢠23% of Internet users
are on Twitter
⢠21% of women use
Twitter vs 24% of men
⢠Age
⢠Ages 18-29 = 37%
⢠Ages 30-49 = 25%
⢠Ages 50-64 = 12%
⢠Ages 65+ = 10%*
⢠Race/Ethnicity
⢠White = 21%*
⢠Black = 27%
⢠Hispanic = 25%
⢠Geography
⢠Urban = 25%*
⢠Suburban = 23%
⢠Rural = 17%
22. ⢠80% of Pinterest users are women
⢠Users spend an average of 14.2 minutes per visit on the site
⢠Average sales order value for visitors referred by Pinterest is
$58.95
⢠27% of Pinterest users follow a brand
Source: http://socialfresh.com
Photo: vbecker on Flickr
31. Is Pinterest
Right for
You?
Source: Pew Research Center;
mediabistro.com
⢠28% of Internet users are
on Pinterest
⢠42% of women use
Pinterest vs 13% of men
⢠Age
⢠Ages 18-29 = 34%
⢠Ages 30-49 = 28%
⢠Ages 50-64 = 27%*
⢠Ages 65+ = 17%*
⢠Race/Ethnicity
⢠White = 32%*
⢠Black = 12%
⢠Hispanic = 21%
⢠Geography
⢠Urban = 25%
⢠Suburban = 29%*
⢠Rural = 30%*
33. ďźMore than 70 million
photos are uploaded
every day
ďźOver 30+ billion
photos shared
ďź300 million monthly
active users
ďź2.5 billion likes daily
ďź1000 comments per
second
ďźEngagement is 15x
that of Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
40. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
⢠26% of Internet users are
on Instagram
⢠29% of women use
Instagram vs 22% of men
⢠Age
⢠Ages 18-29 = 53%*
⢠Ages 30-49 = 25%*
⢠Ages 50-64 = 11%*
⢠Ages 65+ = 6%*
⢠Race/Ethnicity
⢠White = 21%*
⢠Black = 38%
⢠Hispanic = 34%*
⢠Geography
⢠Urban = 28%
⢠Suburban = 26%*
⢠Rural = 19%*
49. If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.
68. First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?
a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer
(http://convinceandconvert.com)
69. More Questions
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media platforms will you use?
(Hint: Where is your audience?)
7. How will you be human (what is your
âvoiceâ)?
8. How will you know when/if youâre
successful?
Source: Jay Baer
(http://convinceandconvert.com)
71. ⢠Morning reading on Feedly â 10-15 minutes
⢠Check Facebook 3 times per day â no more
than 5 minutes each time
⢠Check Twitter 3 times per day â 2-3 minutes
each time
⢠Pin and post on Pinterest and Instagram 1
time per day â 2-3 minutes each
⢠Source content (Flickr, Google Alerts, etc.) â 10
minutes per day
You need to be able to describe the value proposition of your event in one sentence. Like a mission statement, but not too mission statement-y. Whatâs the one thing that makes you unique? With Zapposâs itâs not the shoes, itâs their customer service.
2. a. Generate sales â using social media to create first-time customers and drive repeat business
2. b. Brand enthusiasm â turning customers into fans
2. c. Loyalty â building long-lasting relationships
Some of your audience has never heard about you. Others are raving fans. Who are you trying to reach? This matters because your messages to these diverse groups will be very different.
a. awareness â they may have heard something about you
b. interest â heard about you, visited your website, no purchases
c. action â theyâve made a single purchase
d. advocacy â fans of the brand, told friends, frequent/repeat purchases
Knowing how your audience behaves within social media is critical. This will help you select the social media channels you use, and the types of promotions you run. Are they creators, joiners, critics, or merely spectators?
Who from your organization will be the one âtalkingâ in social media? One person, a team? Figure it out in advance and get buy in from those who will be doing it.
Which social media tools/channels (Facebook, Twitter, YouTube, etc.) are the best ones for your organization AND your audience?
People love social media. Why? Because they can develop relationships with a brand. Those brands that sound like real people, anyway. You have to put a âfaceâ on your brand. Whatâs your voice? Fun, urban, folksy?
Whatever you choose to measure, make sure it ties back to your goals and objectives. Before you start, establish some baseline metrics so that you have some things to compare. Weâll talk some more about measurement in just a minute.
Sit in a room with your team and some flip charts. Go through each of these questions until you have answers for them. This will become your strategy. Once itâs finessed, share it with your organization, your board, etc.