SlideShare a Scribd company logo
For   business
Who am I & why should you listen to me?




@women_unlimited
@julie_hall
www.facebook.com/womenunlimited
www.women-unlimited.co.uk
WHY FACEBOOK
Most important marketing tools
Website                                                      93%
Email marketing                                            92%
Facebook                                  63%
In person                                 62%
Event marketing                     51%
Online advertising                 48%
Direct Mail                  37%
Telephone                   35%
Blogs                      33%
Twitter                315
LinkedIn              29%                       Source: Constant Contact
                                                Small Business Attitudinal Survey
Online Surveys       24%
                                                Nov 23, 2010
YouTube       19%
Other          20%
Why should you care about Facebook?
Source: http://infographiclabs.com
Facebook mastery
Your facebook strategy
•   What is my objective?
•   What am I willing to share / be public?
•   How much time am I willing to spend?
•   Are my customers / clients on Facebook?
•   How will this integrate with my other marketing
    channels?
•   How will get ‘likes’
•   What content do I have / do I need to
    create?
•   What promotions shall I run on my page?
•   How will I market my facebook page?
•   How will I measure results?
Why people will like your page
• 40% to get discounts & promotions
• 39% to show support for the company
• 36% to get “freebies” free samples &
  coupons
• 30% to get updates on
  coming sales
• 29% to be entertained
• 25% for access to exclusive
  content
How much is a fan worth?
• According to Synapse report the value of a fan is $136.78
  (avg)
• Fans report that they spend $71.84 more per year than non
  fans
• No two fans are created equal
• A fan is a self segmented group of
  highly valuable customers
• A fan is 28% more likely to use a
  brand than a non-fan
• A fan is 41% more likely to
  recommend a fan product than a
  non-fan
• Facebook fans are more loyal to the
  fanned brand than non-fans
Focus on getting
the like FIRST
199 out of
             every 200
           interactions
            happens on
               THEIR
          facebook page
Source: Jeff Widman from Brand Glue
Treat your
 page like
your brand
 VIP room
Getting fans to your page

• Send an email to your clients, friends and prospects
• Put a Find us on Facebook link on your site (social
  proof!)
• Put a page badge on your site
• Set up future tweets linking to your facebook page
• Invite your Twitter followers to become fans
• Ask your fans to recommend you to 5 other people
• Encourage your fans to post on your page
• Respond to their posts
• Add your facebook fan page to your email signature
• Talk and link to it in newsletters
• Put it on all printed marketing materials and press
  releases
What’s your content strategy?
   •   Upload photos
   •   Blog posts
   •   Something cool about you
   •   Share news / PR about you
   •   Promote events
   •   What’s happening on the
       ‘inside’
   •   News articles
   •   Ask questions
   •   Like comments and shares
       from your fans
   •   Ask for feedback
   •   Celebrate success – theirs and
       yours
   •   Encourage them to add photos
       and content
What tabs are you going to have?
•   Default: Wall, Info, Photos, Discussion
•   Shop
•   Welcome page
•   Special product page
•   FAQ’s
•   Promotions / Competition
•   Videos
•   Other...
Thoughts on ads...
Facebook Ads

• Targeted ads to the extreme
• Select who views based on
  – Interests
  – Location (even city)
  – Keywords
  – Marital status
  – Age
  – Gender
Facebook Ad tips
•   Check out Facebook’s advertising guidelines
•   Make sure your ad text isn’t annoying
•   Find a relevant and attractive image for your ad
•   Familiarise yourself with the different ways you can target
    users
•   Be clear on the main purpose of your advertising campaign
•   Stay in your budget
•   Use Facebook’s bid estimator to help you set your bid
•   Make the most of the advertising space you’re allotted
•   Have a call to action in every ad
•   Always test multiple ads at the same time
•   Don’t be afraid to stop a poor performing ad
•   Closely monitor click through’s
Thoughts to leave you with
• Get to 25 likes and protect your brand
• Build a community through your brand
• Encourage raving fans
• Be authentic
• Be bold
• Engage, Engage, Engage
• Commit for six months
  (but expect real results
  in 1 month)
• Test and fix, Test and fix, Test and fix
• Have fun!
Top Facebook Resources
• www.socialmediaexaminer.com
• www.marismith.com
• http://www.seomoz.org/blog/facebook-
  marketing-ultimate-guide
• http://outspokenmedia.com/social-
  media/facebook-fan-pages-customers-want-
  to-join/ << one of my favourite brand blogs
Thank you
• Upcoming Women Unlimited Workshops:
  – Ask the expert: social media webinar: July 8, 2011
  – Social Media Strategy: July 14, 2011
  – Wordpress Workshop: September 19, 2011


• Business Club: July 5 London Bridge, July 12
  Wandsworth (sorry guys, these are for ladies
  only...)

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Fresh Business Thinking Social Media Event - Julie Hall

  • 1. For business
  • 2. Who am I & why should you listen to me? @women_unlimited @julie_hall www.facebook.com/womenunlimited www.women-unlimited.co.uk
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  • 6. Most important marketing tools Website 93% Email marketing 92% Facebook 63% In person 62% Event marketing 51% Online advertising 48% Direct Mail 37% Telephone 35% Blogs 33% Twitter 315 LinkedIn 29% Source: Constant Contact Small Business Attitudinal Survey Online Surveys 24% Nov 23, 2010 YouTube 19% Other 20%
  • 7. Why should you care about Facebook?
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  • 20. Your facebook strategy • What is my objective? • What am I willing to share / be public? • How much time am I willing to spend? • Are my customers / clients on Facebook? • How will this integrate with my other marketing channels? • How will get ‘likes’ • What content do I have / do I need to create? • What promotions shall I run on my page? • How will I market my facebook page? • How will I measure results?
  • 21. Why people will like your page • 40% to get discounts & promotions • 39% to show support for the company • 36% to get “freebies” free samples & coupons • 30% to get updates on coming sales • 29% to be entertained • 25% for access to exclusive content
  • 22. How much is a fan worth? • According to Synapse report the value of a fan is $136.78 (avg) • Fans report that they spend $71.84 more per year than non fans • No two fans are created equal • A fan is a self segmented group of highly valuable customers • A fan is 28% more likely to use a brand than a non-fan • A fan is 41% more likely to recommend a fan product than a non-fan • Facebook fans are more loyal to the fanned brand than non-fans
  • 23. Focus on getting the like FIRST
  • 24. 199 out of every 200 interactions happens on THEIR facebook page Source: Jeff Widman from Brand Glue
  • 25. Treat your page like your brand VIP room
  • 26. Getting fans to your page • Send an email to your clients, friends and prospects • Put a Find us on Facebook link on your site (social proof!) • Put a page badge on your site • Set up future tweets linking to your facebook page • Invite your Twitter followers to become fans • Ask your fans to recommend you to 5 other people • Encourage your fans to post on your page • Respond to their posts • Add your facebook fan page to your email signature • Talk and link to it in newsletters • Put it on all printed marketing materials and press releases
  • 27. What’s your content strategy? • Upload photos • Blog posts • Something cool about you • Share news / PR about you • Promote events • What’s happening on the ‘inside’ • News articles • Ask questions • Like comments and shares from your fans • Ask for feedback • Celebrate success – theirs and yours • Encourage them to add photos and content
  • 28. What tabs are you going to have? • Default: Wall, Info, Photos, Discussion • Shop • Welcome page • Special product page • FAQ’s • Promotions / Competition • Videos • Other...
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  • 31. Facebook Ads • Targeted ads to the extreme • Select who views based on – Interests – Location (even city) – Keywords – Marital status – Age – Gender
  • 32. Facebook Ad tips • Check out Facebook’s advertising guidelines • Make sure your ad text isn’t annoying • Find a relevant and attractive image for your ad • Familiarise yourself with the different ways you can target users • Be clear on the main purpose of your advertising campaign • Stay in your budget • Use Facebook’s bid estimator to help you set your bid • Make the most of the advertising space you’re allotted • Have a call to action in every ad • Always test multiple ads at the same time • Don’t be afraid to stop a poor performing ad • Closely monitor click through’s
  • 33. Thoughts to leave you with • Get to 25 likes and protect your brand • Build a community through your brand • Encourage raving fans • Be authentic • Be bold • Engage, Engage, Engage • Commit for six months (but expect real results in 1 month) • Test and fix, Test and fix, Test and fix • Have fun!
  • 34. Top Facebook Resources • www.socialmediaexaminer.com • www.marismith.com • http://www.seomoz.org/blog/facebook- marketing-ultimate-guide • http://outspokenmedia.com/social- media/facebook-fan-pages-customers-want- to-join/ << one of my favourite brand blogs
  • 35. Thank you • Upcoming Women Unlimited Workshops: – Ask the expert: social media webinar: July 8, 2011 – Social Media Strategy: July 14, 2011 – Wordpress Workshop: September 19, 2011 • Business Club: July 5 London Bridge, July 12 Wandsworth (sorry guys, these are for ladies only...)